With eBay facing lawsuits from Louis Vuitton, Hermes, Tiffany & Company etc. and having them come up on both sides of the win-lose column, I thought I should write a little mini guide to help my blog readers who are looking to buy authentic luxury goods on eBay.

They are there.  Yes, you can find amazing, authentic pre-owned and brand new Louis Vuitton, Chanel, Hermes, Gucci, Marc Jacobs, Coach (who else do you love? yep, them too…).  You know, we’d prefer it if you bought all of your bags from us :)  But it’s equally important to us that the bags you get elsewhere are at least authentic.  So here are a few basic hints to keep you safe from fakes and fraud:

1.  Buy from trustworthy sellers.  What kind of feedback does the seller have?  Don’t just look at numbers.  They may have just bought a bunch of junk to pump up their feedback score… Actually read responses.  What have they sold and bought in the past?  How long have they been selling?

2.  Get to know your bag.  Go to your local boutique and “try the bag on”.  Take note of the details.  If you’re looking fro Louis Vuitton, check our Photophile, for good, clear pictures of authentic bags for comparison.   You can also search eBay for similar items sold by reputable sellers.  They say, “the devil’s in the details” and this is so true with the “better” fakes.

Check online for a good buying guide for the brand or line that you are interested in.  Study our free Louis Vuitton buying guides.   (They have all kinds of interesting information on release dates and colors, etc.  ie:  If White Epi wasn’t released until 2007, a white epi bag with a 2002 date code must be fake.)  You’d be surprised how many good guides are available on eBay’s Reviews and Guides.

3.  Are there good clear pictures?  If there aren’t enough pictures- ask for them.  If  you don’t get them, move on.  You’ll need a picture of the interior, some hardware, the embossing and any special markings (date code, registration number, creed etc)  You can’t make an informed decision on whether or not a bag is authentic based on one or two pictures.

4.  Watch out for red flag wording.  Get out quick if you see words like “final sale”, “got this from rich neighbor, aunt, collegue, etc- she’s a doctor’s wife” (for whatever reason, these are never real :), “it’s real- don’t ask”, “this was a gift, but it looks real”,  etc.

5.  Communicate with your buyer.  This is an expensive purchase that you are making.  Go ahead, ask questions.  Pay attention to the content and tone of the emails that you get in response.  In fact, if you are buying an expensive bag, and would feel more comfortable talking to the seller- ask if you can give her/him a call.  We get calls from potential buyers all the time.  We recognize that it makes people feel more comfortable to talk to us ear to ear.

6.  Make sure they take refunds for authenticity.  Even if the buyer has a hard core no refunds policy for condition, etc. if there is no refund available for authenticity… just don’t chance it.  This goes for sellers who say, “I know this is real, so I won’t take a refund for authenticity.”

7. Don’t be afraid to get it authenticated.  There are all types of paid services, from My Poupette to Carol Diva- and the experts on The Purse Forum and eBay’s Purse Board will actually authenticate for free!

8.  Is the price, “too good to be true?”  It probably is.  You just won’t find a Louis Vuitton Neverfull Gm in great condition for $250 Buy it Now.  Be careful about this.  Sure, there are bargains to be found- but these are relative bargains.  Like finding that Neverfull for $550 BIN.  You just aren’t going to find great condition, authentic, luxury bags for 25% retail.

9. Pay by Credit Card-  Preferably buy PayPal,  but at the very least… only pay with a credit card.  You will have the Credit Card behind you if you get in an authenticity dispute with your seller.  If you pay by PayPal, you have an additional level of security.  Even if their buyer protection is weak, it freaks out sellers when you file a claim.

And finally, number 10.  Buy from FASHIONPHILE!   Honestly- we take the worry out.  If there are ever any issues at all- we’ll work them out.  We do our best to make sure that you have a great experience with us.  If you don’t for whatever reason, let us know.  We’ll make it right.  So go ahead, and check our current weekly eBay auctions and all the fabulous items on our www.fashionphile.com website!

Good luck in finding the authentic bag you’ve been searching for at a great price!

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Un-be-freaking-leavable…

Like I’ve said before… Louis Vuitton is well within its rights to do what it needs to do to get the counterfeits out of here.  And even, to perhaps seek sanctions for past gross negligence… But this is going too far- big time.

Basically, today the Court of Appeals upheld a June 30 ruling that has ordered eBay to stop allowing the listing of any Christian Dior, Kenzo Parfums, Guerlain and Parfums Givenchy fragrances and cosmetics on eBay France.

eBay’s is already appealing the original $63.2 million ruling on negligence in allowing Louis Vuitton counterfeits on the site… But they were trying to get an emergency injunctive order after a review of the part that forbid them from allowing sellers to list authentic LVMH perfumes (that were sold outside of Louis Vuitton’s regular, authorized distribution channels) on the site- or face the unreal DAILY fine of 50,000 euros, or $79,000.

So, the appeals court basically upheld the fine and in fact- upped the ante- ordering eBay to pay an additional $15,736!

Wow.  I mean, what would it do to the value of any luxury good- if it no longer had resale value?   A lot of people buy cars, art, jewelry (and handbags) with their inherent resale value- and even, investment value in mind.    Unreal.

Again… I’m on the egde of my seat to find out what a US Court will say in a similar situation (Tiffany & Co. v. eBay).  Any day now…

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We knew they’d appeal… but here is eBay’s official media response (From the eBay Ink blog, read more here)

The bolded parts are particularly interesting to me…

“eBay Inc issued the following statement:
If Counterfeits appear on our sites we take them down swiftly, but today’s ruling is not about our fight against counterfeit; today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers everyday.

We believe that this ruling represents a loss not only for us but for consumers and small businesses selling online, therefore we will appeal. It is clear that eBay has become a focal point for certain brand owners’ desire to exact ever greater control over e-commerce. We view these decisions as a step backwards for the consumers and businesses whom we empower everyday.

We believe that the overreach manifests itself through an attempt to impose, in France, a business model that restricts consumer choice through an anti-competitive business practice.

The ruling also seeks to impact the sale of second-hand goods as well as new genuine products, effectively reaching into homes and rolling back the clock on the Internet and liberty it has created. The attempt to use the ruling to confuse the separate issues of counterfeit and restrictive sales suggests that counterfeit suits are being used by certain brand owners as a stalking-horse issue to reinforce their control over the market.

eBay does more and more to combat counterfeit. We invest more than $20 million each year to ensure counterfeit goods are found and removed. We partner with over 18,000 brand owners around the world to identify and successfully remove counterfeit goods and employ over 2,000 people to carry out this fight on a daily basis. When we find counterfeit goods on our sites we take it down.

Overzealous enforcement of restrictive sales practices are anti-competitive and give consumers a bad deal. This is recognised by European Union policy-makers who are seeking to create a better framework for online sales to promote e-commerce in Europe. We support a free and fair market in Europe and the benefits this will bring for our sellers.

eBay will continue to fight against counterfeit and continue to fight for consumer value through the promotion of e-commerce.

What do you think?

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Ouch… a Paris Court ordered eBay to pay $63 million in damages to Louis Vuitton for negligence in allowing the sales of counterfeit Louis Vuitton on the website.  (Read more about it here…)

You have to hand it to Louis Vuitton.  They got the job done.  They single handedly lit a fire under the figurative backside of eBay Inc, and got them to do what needed so much to be done… to clean up the marketplace.

The court decision makes so much sense to me… and obviously eBay is appealing, but the fake situation on eBay was SO bad for SO long… it’s not shocking that the courts would lay down a heavy hand.

Let’s face it.  eBay has made a lot, and I mean a LOT of money on the sale of counterfeit goods on their site.  (I’m estimating on average eBay sells about 16,000 Louis Vuitton items a month at an average sales price of $375 with average start prices of $175.  That makes the average fee for Louis Vuitton items at about $17.  Multiply that times 192,000 items a year… and we’re looking at $3.8 million in fees annually for the LV brand alone.  LV’s claim of 90% fake on eBay was probably about right until the big overhaul in fall 2006… so you do the math.)

I mean, we (putting myself with the collective community of online shoppers to whom authenticity absolutely essential) had been almost badgering eBay for years and years to do something… and yet the situation on eBay just literally got worse and worse. The countless fakes, the one day auctions, the zero feedback seller with 50 NWT LV listings, the fake second chance offers, the $75 BINs for $1000 bags.  I mean, now we ask where all the buyers have gone?

They said that nothing more could be done- they were doing all they could, they’re just a venue, yada, yada, yada.  A few years ago, I could go through a whole page of Louis Vuitton listings on eBay and literally not find a single authentic bag.

That is not the situation now.  The vast majority of Louis Vuitton listings on eBay today are authentic.

So if eBay was just a venue, and was doing all they could do… what happened?

Tiffany & Co and Louis Vuitton sued.  eBay woke up.  They turned on the lights, swept the place out, cleaned the place up, batten down the hatches and locked the doors.

It was hard for all of us to adjust at first, but eBay has taken the right first steps to improve the atmosphere and the trust level that we all needed in a platform to be able to sell authentic luxury goods online.

eBay now monitors closely brands that are frequently counterfeited.  There are restrictions on how long you have to be selling on the site to list those brands, and how many you can list at once.  There is particular wording watched for that gives red flags that a listing may be fraudulent.  Brands that are watched don’t get listed immediatley, but go through and overview process for up to 10 hours before they hit the site.

eBay has come a long way, baby!

So I’m fine with the damages awarded by the Parisian Court…

What is frightening part to me:

Part of that ruling includes payment of 3.25 million Euros to Christian Dior, Givenchy, Kenzo and Guerlain for allowing perfume to be sold outside of the “authorized network”.

The result of this part of the decision is that eBay is completely barred from listing these cosmetic and perfume brands on its site PERIOD.

eBay’s “official response”:

“Today’s ruling is not about our fight against counterfeits; today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that EBay empowers everyday,” EBay said in an e-mailed statement. “We will fight this ruling on their behalf.”

Yipes?  So I get J’adore Dior perfume for my birthday and never use it (which I did, and I don’t… it’s just not my favorite).  I now can’t list it on eBay because I am not a member of the authorized distribution network for Christian Dior?

Hmmm… got to get back to you when I look into this more.

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The Louis Vuitton v. eBay decision that is.  It should be here on the 30th- tomorrow that is.

Are you ready?

After that amazing Candadian decision- $1 million for a fairly small fashion store (with only a couple locations)… and the $30,000 eBay had to pay Hermes last month after a decision against them in a French court for allowing 3 (yes, three) fake Hermes on the site…  I’m DYING to hear what the French Courts are going to say in the Louis Vuitton lawsuit against eBay Inc.

Louis Vuitton, et al, is seeking 51 million Euro ($80 MILLION) in damages for negligence and the illicit sales of counterfeit bags on their site.

(As an aside- as someone who’s been on eBay since 1999, I will say that eBay has done a pretty good job in the last couple years at getting, I’d estimate 95% LESS fake Louis Vuitton listed on the site than they did years ago…

There was a day when the vast, vast majority of the Louis Vuitton bags listed on the site were fake.  Now, the opposite is true.)

This is the part that scares me…

Part of the decision will answer perfume brands Dior, Guerlain, Givenchy and Kenzo who have an issue with eBay even when they allow AUTHENTIC goods to be listed.  They claim that even this is illegal because these companies hold tight control on their distribution chains and ONLY permit specialist, authorized dealers to sell their goods.

I can’t wait…

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