I just love the boldness of this launch!  While markets crumble, companies lay off numbers in the thousands, and a sentiment of economic doom and gloom permeates… Louis Vuitton’s been hard at work patenting two new diamond cuts!  One is a rounded fleur quatrefoil and the other a pointed fleur.

These diamonds shimmer with an amazing 61 and 77 facets.  You’ll find them included in a various settings in a collection Louis Vuitton is calling “Las Ardentes” which mean “the blazing” or “the burning ones”.  And they are not kidding… one necklace is adorned with 108 carats of diamonds that retails for $4 million.

A few really fascinating quotes:

From Albert Bensoussan, Louis Vuitton’s watch and fine jewelry director,

“With our diamonds, we lose anywhere between 25 and 50 percent of the weight of the rough stone. It is, unfortunately, a huge part of the diamond that is cut away. But the result is something very, very special.”

From Eve Goldberg of jewelry firm William Goldberg,

“There’s so much competition because money is worth less and less, so people want to buy things that hold their value. Diamonds do, but now everybody wants to differentiate themselves even more, so the cuts are getting fancier.”

If you love diamonds, you really have to read this article on the LV Bling from W Magazine.

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Tags: diamonds, jewelry, Las Ardentes, Louis Vuitton, Quatrefoil

This entry was posted on Saturday, November 1st, 2008 at 5:41 pm and is filed under diamonds. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.