There have been rumors for a while, but WWD is reporting that an Eluxury spokesperson has confirmed that they will be closing the retail function of one of our favorite websites, ELuxury.com. Yep, that's right. A mere six months from now, Elux will have been fully transformed into a fashion magazine- and will no longer be an ecommerce retail site showcasing some of our favorite labels.
Apparantly, this change is not due to sluggish sales- but because most of the brands they sell have their own successful online boutiques. It makes sense to me. Shopping Louis Vuitton or Dior on Eluxury doesn't have the same integrated look and feel as it does at their own websites.
See for yourself: Louis Vuitton on Eluxury or Louis Vuitton on vuitton.com KWIM?
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[...] 22 will be donated to The Climate Project (no mention of Eluxury.com which makes some sense, since LV is phasing off of sales on eLuxury.). President and CEO of Louis Vuitton North America, Daniel Lalonde said: “We are thrilled [...]
I want to buy Louis Vuitton at good price. Nice to meet all of you here.