For the first time ever, Louis Vuitton is releasing a bag on its website, www.louisvuitton.com. Daniel Lalonde, President and CEO of Louis Vuitton North America said of the debut:
"We are thrilled to announce the worldwide exclusive launch of Totally Monogram on louisvuitton.com. Our on-line business has grown rapidly since we launched the e-commerce portion of our site in November 2007. We are delighted to be able to offer louisvuitton.com clients the exclusive opportunity to purchase this exciting new product prior to its debut in our retail stores."
What a brilliant PR move, as a way to remind its loyal shoppers- remember, from this day on- shop vuitton.com (not eLuxury.)
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[...] are thrilled to announce the worldwide exclusive launch of Totally Monogram on louisvuitton.com,” said the brand’s North American president and CEO, Daniel Lalonde. “Our on-line business has grown rapidly since we launched the e-commerce portion of our site in [...]