I thought this was an interesting article from Marketing Daily on Louis Vuitton’s marketing and particularly their online focus in the last couple years.

Quote from Heather Vandenberghe, Louis Vuitton’s vice president of marketing:

 “Sixty percent of people who visit our Web site are going into the store after doing their research online. They walk in and know what they want. Our average purchase has gone up since the Web site [launched].”

Ironically, I’d say over 95% of the folks who buy from our “store”, also research online at LouisVuitton.com.

Picture Credit: animalnewyork.com

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I know it seems that I’ve posted about this again and again and again… but it’s pretty dang interesting to me.  I also want to make sure I put stuff up when I’m not seeing it other places.

This is an awesome “behind the scenes” video of the Keith Richards/ Annie Leibovitz photo shoot for Louis Vuitton.  

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OK… on one hand, I’m tempted to rub my index finger and thumb back and forth like my dad always did- you know, playing the proverbial “world’s smallest violin”.

But on the other hand, dang it- I love watching the Golden Globes. I love the pre-award shows, the red carpet, the best dressed (- and even more so, the worst), checking out Miss Golden Globe, watching the show, the post-award show commentary… and so on- you get it!

But I hadn’t really thought of the real effect that the cancellation of the Globes had on the financials of players in the Fashion Industry until I read this article from the Guardian.

Interesting quote:

The furore about the chaos the cancellations would wreak on Los Angeles, with one estimate suggesting it will cost the city at least $200m if the Oscars are scrapped - has been echoed by fashion designers, claiming that their financial loss will be, if not on a par, at least relatively comparable, because these events are more effective than advertisements in terms of brand recognition. Valentino has said that getting one of his dresses on a winner, as he did with Julia Roberts in 2001, is worth $25m in sales, while Chanel has said that dressing Nicole Kidman in 2002 was worth $10m in sales in the US alone.

I mean, who will ever forget Julia Roberts in vintage Valentino. I didn’t really ever hear what she said- I was too busy checking out that fabulous dress. Loved it when she was coming in… but even more- as she was leaving (the back is just stunning).

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