Hmmm… ever since Chanel & Gucci came out with their versions, I am all of the sudden dying for a new bike!!!  What’s up with the influx of luxury retailer’s sporting goods?   I blogged on some of these things earlier- but Chanel & Gucci are going hardcore… from boats, to boomerangs- and yes, bikes.

The Chanel bike is a Spring/Summer 2008 introduction.  Coco Chanel loved sports.  How fascinating is this quote from her via Paul Morland in his 1996 book, L’Allure de Chanel and quoted here in Vogue UK…

“I dominated fashion for a quarter of a century. Why? Because I knew how to express the times. I invented sport suits for me. Not because other women were playing sports, but because I was playing them. In 1914, there weren’t any dresses to play sport in. When women went to watch sport, they looked like the women watching medieval tournaments in those conical hats. They had very low waistlines, and were constrained at the hips, the legs, everywhere� By inventing the jersey, I liberated the body, I got rid of the waistline, I created a new silhouette.”

What an amazing looking piece of equiptment!  I love the mix of quilted metal and leather- classic!  For a mere $12,000 you could be taking this sweet little ride on your next trip to the market!

Gucci’s bike was introduced for the 2008 Beijing Summer Olympic Games.  You can read about it more HERE.  If you’re interested, it will “only” cost you $3420- a real bargain compared to her Chanel counterpart.

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