I just love the boldness of this launch!  While markets crumble, companies lay off numbers in the thousands, and a sentiment of economic doom and gloom permeates… Louis Vuitton’s been hard at work patenting two new diamond cuts!  One is a rounded fleur quatrefoil and the other a pointed fleur.

These diamonds shimmer with an amazing 61 and 77 facets.  You’ll find them included in a various settings in a collection Louis Vuitton is calling “Las Ardentes” which mean “the blazing” or “the burning ones”.  And they are not kidding… one necklace is adorned with 108 carats of diamonds that retails for $4 million.

A few really fascinating quotes:

From Albert Bensoussan, Louis Vuitton’s watch and fine jewelry director,

“With our diamonds, we lose anywhere between 25 and 50 percent of the weight of the rough stone. It is, unfortunately, a huge part of the diamond that is cut away. But the result is something very, very special.”

From Eve Goldberg of jewelry firm William Goldberg,

“There’s so much competition because money is worth less and less, so people want to buy things that hold their value. Diamonds do, but now everybody wants to differentiate themselves even more, so the cuts are getting fancier.”

If you love diamonds, you really have to read this article on the LV Bling from W Magazine.

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(Picture credit- Deluxe Duck’s Excess Baggage Blog)

I referenced the Excess Baggage blog in my last post- but you gotta check out his blog entry on the Richard Prince Bread Clip necklace! He’s got great pictures… and good info.

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 That’s what he hints at.  This is a great interview with Pharrell Williams and his co-designer, Camile Miceli about the Louis Vuitton Blason fine jewelry line.

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Very cool to see the jewelry from so many angles! (If you aren’t a jewelry person- check out the gorgie trunks!!!) Take a look…

[youtube=http://www.youtube.com/watch?v=0ivp9Ak1OXg]

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WOW~  I mean, really- you’ll have to just keep checking Pharrell’s Billionaire Boy’s Club Blog for updates, but the pictures so far are amazing!!!

(A brass LV display that spins with a ring in the middle!)

 (Pharrell’s Custom- literally one of a kind Louis Vuitton, fur lined jacket…)

(The Guards of the Gems- with a really cool display.)

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We’ve been waiting to see the unveiling of the Louis Vuitton “Blason” jewelry collection designed by Pharrell Williams & Camille Miceli… and these are the first images from Pharrell.

There’s a ton of bling going on there… and it ain’t cheap. Rumors are that the line ranges from $2,070 to $621,000.

I can’t tell what they all are from the pics. Obviously a bracelet with a ton of ice! Then, we’ve got the little golden cherub ring- is she holding a diamond solitaire? Is that a diamond shield shaped ring? And then I really don’t know what the top left piece is… any guesses?

Can’t wait to see more!

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No, this isn’t the latest fragrance from Chanel… I’m referring to No 31 Rue Cambon, Paris: the personal apartment of Coco Chanel.  It’s kept the same as it was at her death in 1971.  Take a peek inside:

[youtube=http://www.youtube.com/watch?v=xpinr4Uts-8]

Interesting tidbits

• the apartment smells like No. 5
• her quilted suede couch inspired her to do quilted leather
• she collected ornamental lions
• take a look at “the Milky Way”- diamonds ARE a girl’s best friend!

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