Don’t get me wrong, I think this is a really cool layout with Milla Jovovich and her fiance, Paul W.S. Anderson for the very cool higher end luxury Samsonite luggage line, Black Label. Norman Jean Roy, took the pics- and they are right off Mulholland Drive in Los Angeles…

It’s just that the whole Samsonite Black Label- “Life’s a Journey” tag line reminds me an awful lot of the award winning Louis Vuitton Core Values “Journeys” series- photographed by Annie Leibovitz.

I mean, I guess it makes sense when you’re talking Travel that you’d talk about the Journey, it’s just that the feel is a little close. Just saying…

(Sofia and Francis Ford Coppola for Louis Vuitton Journeys: “Inside Every Story, There’s a Beautiful Journey)

(from the Louis Vuitton Movie)

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It isn’t coming up on the US site yet, but you can take a sneak peek on Louis Vuitton Japan.

I really do love that Louis Vuitton is getting back to what made it a great company- the focus on travel- the “Journey”.

This is the most recent installment of Louis Vuitton’s Core Values Campaign.  LV/Marc Jacobs have pulled together a Motley Crew for these spots.  We’ve been graced with learning more from Louis Vuitton on the Journey’s of Keith Richards, Steffi Graf, and Andre Agassi so far, are Sofia and Francis Ford Coppola.

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As we reported back in April.

Here they are relaxing in Argentina… Sofia and Francis Ford Coppola for Louis Vuitton Journey in their Core Values campaign…

Did you miss her comments on her experience with Annie Leibovitz?

So beautiful. Cool that the Louis Vuitton Neverfull GM at her feet has a nice little patina.

Anyway, I’ll be back in a bit with more…

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(Sofia in the Louis Vuitton Stephen Sprouse leopard print scarf)

Well, I guess this confirms the rumor.

The Times Online Fashion Department asked Sophia why she agreed to do the Annie Leobovitz X Louis Vuitton Core Values- Journeys ad spot with her father Francis Ford Coppola:

I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I’ve known Marc Jacobs since I was 18. We had mutual friends and started hanging out together. I remember asking my mom to take me to see Perry Ellis when he was designing there. I still have a box of clothes from that grunge collection somewhere. It’s great to work with Annie - she did a good portfolio on the set of Marie Antoinette. She just selects one picture and then shows it to you. But I think that’s good. My dad and I were both like, yeah, whatever you want, this is your shoot. On your own set you want it exactly your own way, but we can get with someone else’s vision too.

and:

Obviously I love Marc Jacobs and Acne jeans which I wear all the time. Today I’m wearing a little knitted dress from See by Chloé, flat wedges from Louboutin. Really I should be wearing Vuitton, but I’m actually not that into status, although I have a little LV duffle bag that I travel with.

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Not that it matters, but I was just noticing the difference between the Annie Lebovitz/ Keith Richards spot for Louis Vuitton- on the website… and the one they put up on the billboards and in magazines.

Don’t know why they cleaned up the guitar case- but gotta love photoshop!

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As we’ve known since back in April… there’s major buzz going around that Annie Lebovitz was down in Argentina shooting Sofia and her Francis Ford Coppola for the upcoming Core Values/ Journey’s Campaign for Louis Vuitton.

Well, at the Louis Vuitton blogger’s breakfast last Thursday, The Director of Advertising, Eric Lichtmess revealed that a “couple” would be featured in the next instillation of the Journey’s Campaign.

So the bloggers may have gotten a hot new tip- and there’s another couple up the pike (they already did an amazing spread on Andre Agassi and Steffi Graff).

Or… Sofia and Francis Ford are the “couple”.

Was Lichtmess just trying to make our bloggers feel “in the loop”, when he’s already dished out the real scoop to Elle Magazine, Marie Claire, WWD and other more mainstream media outlets over a month ago?

Hmm… Only time will tell.

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Here we go again…

Word has it that Annie Lebowitz is down in Argentina shooting Francis Ford Coppola and his daughter Sofia for the latest “Core Values” spot in the Louis Vuitton Journeys campaign.

Can’t wait to see the pics!

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Well, there you have it. Keith Richard’s on London. It’s from Louis Vuitton’s Core Values: ”Journeys”. Not much LV, but it’s a cool little film.

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