Forbes just reported on the World’s Most Powerful Luxury Brands (Millward Brown uses the BrandZ database to rank the Top 100 Most Powerful Brands from a list of 50,000 worldwide brands). Check their “In Depth” report on the top ten…

1. Louis Vuitton
2. Hermes
3. Gucci
4. Cartier
5. Chanel
6. Rolex
7. Hennessy
8. Armani
9. Moët & Chandon
10. Fendi

I love the intro:

Instead of focusing on American film stars to help sell their flash-in-the-pan looks, the company–owned by billionaire Bernard Arnault’s French conglomerate Louis Vuitton Moët Hennessy (LVMH)–has gone back to basics, targeting its original customer: the jet-setter. Why? In this fickle economy, it’s likely more customers are looking for useful goods, not trendy bags. So, this time around, the company’s pushing its 154-year-old luggage collection–and using a retirement-age rocker with a questionable past to do it.

But the whole article’s worth the read.

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