I mean... when will people learn.  Louis Vuitton REALLY doesn't like it when people use their marks without their permission.

So there's this kind of clever game out there called Fakes for Real.  It includes 60 cards and is a "Memory" style game where you match up pairs.  But, instead of being matched sets of two- there is a real card matched with its fake.  So... the real Mona Lisa and a repro,  Bavaria’s Neuschwanstein castle and Sleeping Beauty's Disneyland castle, the Villa Rotonda and its look-a-like "the White House", an aerial picture of downtown Toronto and one from the computer game The Sims.  I actually really like the concept!

However, the box and packaging are clearly inspired by the Louis Vuitton trademark logo pointed quatrefoils as well as the overall multicolore dress.

It's temporarily offline- and here's what the www.fakeforreal.com website looks like right now:

Ha!  I totally LOVE what they did to most of the offending marks game in that pic:

Anyway... I mean, I get it.  A game of fakes and they're using the logos of the most historically faked brand satirically.  But that's just the problem.   Louis Vuitton doesn't want to be associated with anything counterfeit... let alone a game of fakes.  (And quite frankly, they are vigilant in quashing the unauthorized use of their marks at all.  Remember Britney, Ruben Studdard, Da Brat, BMG and the infamous Darfur shirt?)

Here's an interesting read about it.

Kanye just posted this little piece of art by Meryl Smith- a doggie bag, appropriated with the LV monogram... and I've gotta say it.  Regardless of the major yuck factor for this piece in particular, I'm so over the whole concept.

I mean, I get it.  Artists who want to make a statement "borrow" the LV marks because they are powerful and get noticed.  But it's just lazy.  It's been done to death.  (Think Nadia Plesner's Darfur shirt, Wim Delvoye's LV tatoo'd pigs, Peter Gronquist's monogram Electric Chair (and chainsaw, glocks, artillary shells & Gazelle? of all things- etc. etc).

And I don't know about you... but I think Louis Vuitton/ Marc Jacobs gets this.  So much so that maybe that's part of the reason they brought Richard Prince on board.  You know, Richard Prince... "the Man who invented Appropriation".

What do you think?

It seems like there is almost a movement of artists "appropriating" the Louis Vuitton logo in their work.

The thing is that IMO LVMH has two problems with the Darfur shirt:

1. Who the heck wants to be connected to Darfur? LVMH, I'm sure doesn't want any association with the atrocites going on over there.
2. The bag that she's pictured on her shirt is a fake: "confusingly similar" to a Louis Vuitton Murakami Multicolore. From the Cease and Desist letter that LVMH send Nadia Plesner:

“Although we applaud your efforts to raise awareness and funds to help Darfur, a most worthy cause, we cannot help noticing that the design of the Simple Living Products includes the reproduction of a bag infringing on Louis Vuitton’s Intellectual Property Rights, in particular the Louis Vuitton Monogram Multicolore Trademark to which it is confusingly similar. We are surprised of such a promotion of a counterfeit bag.”

(Notice the Canal Street bracelets as cuffs)

So- now we've got Peter Gronquist's blinged out, urban warfare gone Canal Street. I can't imagine that Louis Vuitton would be pleased.

(Chain Saw sold for $3250)

Gronquiest's exhibition, "The Revolution will be Fabulous- A Weapons of Mass Designer Show" opened Friday night at Gallery 1988 in Los Angeles. This is I guess a commentary on not only commercialism, but the luxurization of everything. (Think Prada Phone, Chanel or Gucci Bicycle, Louis Vuitton Teddy Bear.)

He didn't leave anyone out.... you'll find rifles, artillery shells, granades, glocks, machine guns and for whatever reason- a Gazelle decked out in Louis Vuitton, Hermes, Chanel, Gucci, Fendi, Coach, Prada, Versace, Dior, D&G and Burberry.

(listed at $3500)

(Notice the tell-tale striping)

Gronquist used counterfeit scarves to cover these items, as is clear from the close-ups. (Louis Vuitton never made scarves with that striped effect, but they're common in fakes.)

(Again with the striped scarf- this one sold for $3500)

(Artillery Shell- this one sold for $800)

(Blinged out Multicolore Murakami)

(No comment on the LV antlered Gazelle)

Hmmm, wonder if Louis Vuitton's gonna send Gronquist the same love letter that they sent Nadia?

So Louis Vuitton, LVMH sues artist Nadia Plesner for an image she created that includes a bag that is obviously (and potentially confusingly) similar to a Louis Vuitton Multicolore Audra.  She claims that she didn't use LV's multicolore monogram exactly, and that it was for charity.  LVMH responds, cease & desist.  And honestly, I feel for LV, because for Pete's sake, who wants to be associated with the nightmare going on in Darfur.

But, I don't want to get into the nitty gritty of the suit. Other bloggers are doing that.

I'd like to talk about this subject in light of one of Louis Vuitton's recent artistic collaborations (a collaboration with an artists who represents a genre and movement that makes this case just a smidge ironic, IMO).

First, we have LV's work with Richard Price.  Even if you know very little about the art of Richard Prince before he met Marc Jacobs, you probably know that he is one who made his mark as "The Man Who Invented Appropriation"

"What is appropriation?", you might ask. Well, that's why I'm here...

The definition of "Appropriation Art" from the ArtLex- art dictionary:

"To take possession of another's imagery (or sounds), often without permission, reusing it in a context which differs from its original context, most often in order to examine issues concerning originality or to reveal meaning not seen in the original."

MPR said in it's article "The Man Who Invented Appropriation":

"Painter and sculptor Richard Prince is famous in the art world for taking other people's work and presenting it as his own. Some people see it as theft, others see it as creating a new cultural understanding."

Richard Prince became famous taking pictures of other people's pictures. His photographs of old Marlboro Man ads have made him millions (one alone selling in 2005 for $1.2 million).

Prince said of his use of the Marlboro images,

“No one was looking. This was a famous campaign. If you’re going to steal something, you know, you go to the bank.”

You can read more about what the original photographic artist of one of these Marlboro images had to say about Princes' appropriations in this New York Times article.

Here's an example of a Richard Prince piece appropriately titled "Rolex". It's a "$40,000-$60,000" picture that he took of an old Rolex ad.

I'm just saying... I've always thought it an ironic partnership. Richard Prince, the man who took taking other people's work into the artistic mainstream and Louis Vuitton, maker of what Elle magazine calls "the most counterfeited bags in fashion history".