Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
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PRADA Nylon Vela Flat Messenger Bag FuocoPRADA Nylon Vela Flat Messenger Bag Fuoco

Prada

Nylon Vela Flat Messenger Bag Fuoco

Condition: Very Good

$270

PRADA Tela Tweed Saffiano Tote Bag InchiostroPRADA Tela Tweed Saffiano Tote Bag Inchiostro

Prada

Tela Tweed Saffiano Tote Bag Inchiostro

Condition: Very Good

$590

PRADA Brushed Calfskin Tote WhitePRADA Brushed Calfskin Tote White

Prada

Brushed Calfskin Tote White

Condition: Excellent

$2,135

PRADA Tessuto Nylon Saffiano Medium Backpack BlackPRADA Tessuto Nylon Saffiano Medium Backpack Black

Prada

Tessuto Nylon Saffiano Medium Backpack Black

Condition: Excellent

$1,705

PRADA Raffia Embroidered Logo Tote Bag CelestePRADA Raffia Embroidered Logo Tote Bag Celeste

Prada

Raffia Embroidered Logo Tote Bag Celeste

Condition: Excellent

$1,675

PRADA Re-Nylon Duet Drawstring Shoulder Bag BlackPRADA Re-Nylon Duet Drawstring Shoulder Bag Black

Prada

Re-Nylon Duet Drawstring Shoulder Bag Black

Condition: Excellent

$1,600

PRADA Tessuto Nylon Saffiano Crossbody Bag TalcoPRADA Tessuto Nylon Saffiano Crossbody Bag Talco

Prada

Tessuto Nylon Saffiano Crossbody Bag Talco

Condition: Very Good

$635

PRADA Tessuto Nylon Tote BlackPRADA Tessuto Nylon Tote Black

Prada

Tessuto Nylon Tote Black

Condition: Very Good

$425

PRADA Vitello Daino Camera Crossbody BlackPRADA Vitello Daino Camera Crossbody Black

Prada

Vitello Daino Camera Crossbody Black

Condition: Excellent

$1,385

PRADA Vitello Daino Wristlet Pouch BlackPRADA Vitello Daino Wristlet Pouch Black

Prada

Vitello Daino Wristlet Pouch Black

Condition: Very Good

$455

PRADA Calfskin Studded Concept Top Handle Bag WhitePRADA Calfskin Studded Concept Top Handle Bag White

Prada

Calfskin Studded Concept Top Handle Bag White

Condition: Excellent

$1,210

PRADA Nappa Gaufre Shopping Satchel BlackPRADA Nappa Gaufre Shopping Satchel Black

Prada

Nappa Gaufre Shopping Satchel Black

Condition: Very Good

$595

PRADA Nylon Tessuto Impuntu Quilted Backpack BlackPRADA Nylon Tessuto Impuntu Quilted Backpack Black

Prada

Nylon Tessuto Impuntu Quilted Backpack Black

Condition: Excellent

$1,495

PRADA Soft Calf Large Diagramme Flap BlackPRADA Soft Calf Large Diagramme Flap Black

Prada

Soft Calf Large Diagramme Flap Black

Condition: Very Good

$1,550

PRADA Nappa Gaufre Chain Flap FuocoPRADA Nappa Gaufre Chain Flap Fuoco

Prada

Nappa Gaufre Chain Flap Fuoco

Condition: Very Good

$775

PRADA Saffiano Lux Large Tote BlackPRADA Saffiano Lux Large Tote Black

Prada

Saffiano Lux Large Tote Black

Condition: Very Good

$1,015

PRADA Spazzolato Cleo Flap Shoulder Bag FiordalisoPRADA Spazzolato Cleo Flap Shoulder Bag Fiordaliso

Prada

Spazzolato Cleo Flap Shoulder Bag Fiordaliso

Condition: Very Good

$2,200

PRADA Scamosciato Suede Twin Pocket Tote PorporaPRADA Scamosciato Suede Twin Pocket Tote Porpora

Prada

Scamosciato Suede Twin Pocket Tote Porpora

Condition: Very Good

$590

PRADA Vitello Daino Hobo CacaoPRADA Vitello Daino Hobo Cacao

Prada

Vitello Daino Hobo Cacao

Condition: Very Good

$850

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,525

PRADA Crocodile Micro Cahier Bag BlackPRADA Crocodile Micro Cahier Bag Black

Prada

Crocodile Micro Cahier Bag Black

Condition: Excellent

$1,360

PRADA Tessuto Nylon Sport Mini Shoulder Bag BlackPRADA Tessuto Nylon Sport Mini Shoulder Bag Black

Prada

Tessuto Nylon Sport Mini Shoulder Bag Black

Condition: Very Good

$895

PRADA Tessuto Nylon Sport Shoulder Bag OrangePRADA Tessuto Nylon Sport Shoulder Bag Orange

Prada

Tessuto Nylon Sport Shoulder Bag Orange

Condition: Very Good

$590

PRADA Vitello Daino Crossbody Flap MarmoPRADA Vitello Daino Crossbody Flap Marmo

Prada

Vitello Daino Crossbody Flap Marmo

Condition: Very Good

$1,015

PRADA Tessuto Nylon Snakeskin Shoulder Bag BlackPRADA Tessuto Nylon Snakeskin Shoulder Bag Black

Prada

Tessuto Nylon Snakeskin Shoulder Bag Black

Condition: Very Good

$560

PRADA Vitello Cervo Mini Satchel WhitePRADA Vitello Cervo Mini Satchel White

Prada

Vitello Cervo Mini Satchel White

Condition: Good

$910

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

Prada

Saffiano Medium Galleria Double Zip Tote Black

Condition: Very Good

$1,070

PRADA Saffiano Lux Large Double Zip Tote BluettePRADA Saffiano Lux Large Double Zip Tote Bluette

Prada

Saffiano Lux Large Double Zip Tote Bluette

Condition: Very Good

$805

PRADA Tessuto Nylon Saffiano Shoulder Bag BlackPRADA Tessuto Nylon Saffiano Shoulder Bag Black

Prada

Tessuto Nylon Saffiano Shoulder Bag Black

Condition: Very Good

$1,495

PRADA Soft Calfskin Medium Symbole Tote BlackPRADA Soft Calfskin Medium Symbole Tote Black

Prada

Soft Calfskin Medium Symbole Tote Black

Condition: Excellent

$2,990

PRADA Soft Calfskin Diagramme Camera Bag BlackPRADA Soft Calfskin Diagramme Camera Bag Black

Prada

Soft Calfskin Diagramme Camera Bag Black

Condition: Very Good

$1,230

PRADA Vitello Daino Soft Mini Shoulder Bag BlackPRADA Vitello Daino Soft Mini Shoulder Bag Black

Prada

Vitello Daino Soft Mini Shoulder Bag Black

Condition: Excellent

$2,135

PRADA Vitello Daino Shopping Tote PalissandroPRADA Vitello Daino Shopping Tote Palissandro

Prada

Vitello Daino Shopping Tote Palissandro

Condition: Very Good

$675

PRADA Vitello Daino Shoulder Bag SugheroPRADA Vitello Daino Shoulder Bag Sughero

Prada

Vitello Daino Shoulder Bag Sughero

Condition: Very Good

$590

PRADA Raffia Embroidered Logo Tote Bag BlackPRADA Raffia Embroidered Logo Tote Bag Black

Prada

Raffia Embroidered Logo Tote Bag Black

Condition: Excellent

$1,365

PRADA Spazzolato Cleo Flap Shoulder Bag AcquaPRADA Spazzolato Cleo Flap Shoulder Bag Acqua

Prada

Spazzolato Cleo Flap Shoulder Bag Acqua

Condition: Very Good

$2,240

PRADA Shearling Logo Mini Tote Black WhitePRADA Shearling Logo Mini Tote Black White

Prada

Shearling Logo Mini Tote Black White

Condition: Excellent

$1,675

PRADA Vitello Daino Zip Hobo ArgillaPRADA Vitello Daino Zip Hobo Argilla

Prada

Vitello Daino Zip Hobo Argilla

Condition: Very Good

$670

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,550

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Soft Calf Medium Diagramme Flap BlackPRADA Soft Calf Medium Diagramme Flap Black

Prada

Soft Calf Medium Diagramme Flap Black

Condition: Excellent

$1,660

PRADA Saffiano Metal Oro Chain Wallet FuocoPRADA Saffiano Metal Oro Chain Wallet Fuoco

Prada

Saffiano Metal Oro Chain Wallet Fuoco

Condition: Very Good

$670

PRADA Saffiano Lux Convertible Bowler GlicinePRADA Saffiano Lux Convertible Bowler Glicine

Prada

Saffiano Lux Convertible Bowler Glicine

Condition: Very Good

$960

PRADA Wicker Canvas Shoulder Bag BlackPRADA Wicker Canvas Shoulder Bag Black

Prada

Wicker Canvas Shoulder Bag Black

Condition: Very Good

$995

PRADA Saffiano Soft Calfskin Tote BlackPRADA Saffiano Soft Calfskin Tote Black

Prada

Saffiano Soft Calfskin Tote Black

Condition: Very Good

$1,660

PRADA Nylon Tessuto Impuntu Quilted Backpack BlackPRADA Nylon Tessuto Impuntu Quilted Backpack Black

Prada

Nylon Tessuto Impuntu Quilted Backpack Black

Condition: Excellent

$1,385

PRADA City Calfskin Sidonie Shoulder Bag Marea GreenPRADA City Calfskin Sidonie Shoulder Bag Marea Green

Prada

City Calfskin Sidonie Shoulder Bag Marea Green

Condition: Very Good

$1,170

PRADA Tessuto Nylon Sport Shoulder Bag BegoniaPRADA Tessuto Nylon Sport Shoulder Bag Begonia

Prada

Tessuto Nylon Sport Shoulder Bag Begonia

Condition: Very Good

$560

PRADA Glace Calfskin Studded Crossbody BlackPRADA Glace Calfskin Studded Crossbody Black

Prada

Glace Calfskin Studded Crossbody Black

Condition: Excellent

$1,495

PRADA Re-Nylon Vela Pouch BlackPRADA Re-Nylon Vela Pouch Black

Prada

Re-Nylon Vela Pouch Black

Condition: Excellent

$850

PRADA Nylon Vela Flat Messenger Bag RoyalPRADA Nylon Vela Flat Messenger Bag Royal

Prada

Nylon Vela Flat Messenger Bag Royal

Condition: Very Good

$375

PRADA Tessuto Nylon Vitello Daino Tote BlackPRADA Tessuto Nylon Vitello Daino Tote Black

Prada

Tessuto Nylon Vitello Daino Tote Black

Condition: Very Good

$635

PRADA Re-Nylon Duet Drawstring Shoulder Bag BlackPRADA Re-Nylon Duet Drawstring Shoulder Bag Black

Prada

Re-Nylon Duet Drawstring Shoulder Bag Black

Condition: Excellent

$1,525

PRADA Vitello Daino Shopping Tote BlackPRADA Vitello Daino Shopping Tote Black

Prada

Vitello Daino Shopping Tote Black

Condition: Very Good

$960

PRADA Broccato Chain Tote CafféPRADA Broccato Chain Tote Caffé

Prada

Broccato Chain Tote Caffé

Condition: Excellent

$1,195

PRADA Nappa Padded System Patchwork Bag WhitePRADA Nappa Padded System Patchwork Bag White

Prada

Nappa Padded System Patchwork Bag White

Condition: Very Good

$2,095

PRADA Saffiano Cuir Large Double Bag Black FuocoPRADA Saffiano Cuir Large Double Bag Black Fuoco

Prada

Saffiano Cuir Large Double Bag Black Fuoco

Condition: Very Good

$1,600

PRADA Vitello Phenix Hobo BalticoPRADA Vitello Phenix Hobo Baltico

Prada

Vitello Phenix Hobo Baltico

Condition: Excellent

$1,385

PRADA Vitello Phenix Logo Hobo BluettePRADA Vitello Phenix Logo Hobo Bluette

Prada

Vitello Phenix Logo Hobo Bluette

Condition: Excellent

$1,280

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,675

PRADA Saffiano Re-Edition 2005 Shoulder Bag ArdesiaPRADA Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Prada

Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Condition: Excellent

$2,240

PRADA Jacquard Logo Camera Bag BlackPRADA Jacquard Logo Camera Bag Black

Prada

Jacquard Logo Camera Bag Black

Condition: Excellent

$1,015

PRADA Tessuto Nylon Calfskin Shoulder Bag BluePRADA Tessuto Nylon Calfskin Shoulder Bag Blue

Prada

Tessuto Nylon Calfskin Shoulder Bag Blue

Condition: Very Good

$530

PRADA Nappa Gaufre Camera Bag BlackPRADA Nappa Gaufre Camera Bag Black

Prada

Nappa Gaufre Camera Bag Black

Condition: Very Good

$805

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,600

PRADA Nappa Quilted Small Tote BlackPRADA Nappa Quilted Small Tote Black

Prada

Nappa Quilted Small Tote Black

Condition: Excellent

$2,455

PRADA Vitello Daino Side Pocket Tote BlackPRADA Vitello Daino Side Pocket Tote Black

Prada

Vitello Daino Side Pocket Tote Black

Condition: Very Good

$730

PRADA Terry Triangle Shoulder Bag BlackPRADA Terry Triangle Shoulder Bag Black

Prada

Terry Triangle Shoulder Bag Black

Condition: Excellent

$1,705

PRADA Metallic Spazzolato Cleo Shoulder Bag ArgentoPRADA Metallic Spazzolato Cleo Shoulder Bag Argento

Prada

Metallic Spazzolato Cleo Shoulder Bag Argento

Condition: Excellent

$2,650

PRADA Saffiano Cuir Medium Double Handle Tote CammeoPRADA Saffiano Cuir Medium Double Handle Tote Cammeo

Prada

Saffiano Cuir Medium Double Handle Tote Cammeo

Condition: Very Good

$1,600

PRADA Terry Tote Bag Black WhitePRADA Terry Tote Bag Black White

Prada

Terry Tote Bag Black White

Condition: Excellent

$1,420

PRADA Shearling Monotone Logo Tote Black WhitePRADA Shearling Monotone Logo Tote Black White

Prada

Shearling Monotone Logo Tote Black White

Condition: Excellent

$1,230

PRADA Vitello Daino Crossbody Flap ArgillaPRADA Vitello Daino Crossbody Flap Argilla

Prada

Vitello Daino Crossbody Flap Argilla

Condition: Very Good

$910

PRADA Nylon Vela Small Backpack AnthracitePRADA Nylon Vela Small Backpack Anthracite

Prada

Nylon Vela Small Backpack Anthracite

Condition: Very Good

$805

PRADA Nylon Re-Edition 2005 Shoulder Bag WhitePRADA Nylon Re-Edition 2005 Shoulder Bag White

Prada

Nylon Re-Edition 2005 Shoulder Bag White

Condition: Very Good

$1,045

PRADA Shearling Mini Re-Edition Shoulder Bag GreyPRADA Shearling Mini Re-Edition Shoulder Bag Grey

Prada

Shearling Mini Re-Edition Shoulder Bag Grey

Condition: Excellent

$2,455

PRADA Nylon New Vela Studded Messenger Bag BlackPRADA Nylon New Vela Studded Messenger Bag Black

Prada

Nylon New Vela Studded Messenger Bag Black

Condition: Excellent

$1,095

PRADA Satin Crystal Triangle Pouch CristalPRADA Satin Crystal Triangle Pouch Cristal

Prada

Satin Crystal Triangle Pouch Cristal

Condition: Excellent

$2,775

PRADA Nylon Re-Edition 2005 Shoulder Bag CocoaPRADA Nylon Re-Edition 2005 Shoulder Bag Cocoa

Prada

Nylon Re-Edition 2005 Shoulder Bag Cocoa

Condition: Very Good

$1,495

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Raffia Embroidered Logo Tote Bag NaturalePRADA Raffia Embroidered Logo Tote Bag Naturale

Prada

Raffia Embroidered Logo Tote Bag Naturale

Condition: Excellent

$2,030

PRADA Saffiano Lux Bowler BleuettePRADA Saffiano Lux Bowler Bleuette

Prada

Saffiano Lux Bowler Bleuette

Condition: Very Good

$695

PRADA Nylon Re-Edition 2005 Shoulder Bag MentaPRADA Nylon Re-Edition 2005 Shoulder Bag Menta

Prada

Nylon Re-Edition 2005 Shoulder Bag Menta

Condition: Excellent

$1,525

PRADA Vitello Daino Soft Mini Shoulder Bag BlackPRADA Vitello Daino Soft Mini Shoulder Bag Black

Prada

Vitello Daino Soft Mini Shoulder Bag Black

Condition: Excellent

$2,240

PRADA Vitello Daino Double Zip Crossbody Bag BlackPRADA Vitello Daino Double Zip Crossbody Bag Black

Prada

Vitello Daino Double Zip Crossbody Bag Black

Condition: Very Good

$1,015

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