Originally named after its founder Michael Cromer München, MCM was born in 1976 in Munich, Germany. Following the acquisition by South Korean firm Sungjoo Group in 2005, the MCM moniker was updated to represent Modern Creation München. The luxury handbag brand is known for their repetitive logo pattern known as Cognac Visetos and their youthful, sporty, and fresh designs developed under the direction of former Adidas global creative director Michael Michalsky.
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