Graff is a high jewelry collection based in London and founded by Laurence Graff in 1960. Graff includes statement pieces, bracelets, necklaces, wedding bands, engagement rings, and watches. The House of Graff stands behind the notion of exceptional beauty and rarity. Jewelry pieces are designed and assembled using traditions dating back centuries by the finest master craftsman - all with a vision for the brand beyond the average imagination. Expert gemologists, cutters, and polishers source these rare gems and create unique pieces around their potential. Known for its use of the rarest and highest quality gemstones, Graff is all about perfection. Graff also holds a place in the fragrance sector.