Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
802 items
    1. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $2,095

    2. PRADA Soft Calfskin Medium Aimee Shoulder Bag BlackPRADA Soft Calfskin Medium Aimee Shoulder Bag Black

      Prada Soft Calfskin Medium Aimee Shoulder Bag Black

      Condition: Excellent

      $2,795

    3. PRADA Canvas Embroidered Drill Tote BlackPRADA Canvas Embroidered Drill Tote Black

      Prada Canvas Embroidered Drill Tote Black

      Condition: Excellent

      $895

    4. PRADA Saffiano Lux Chain Wallet PeoniaPRADA Saffiano Lux Chain Wallet Peonia

      Prada Saffiano Lux Chain Wallet Peonia

      Condition: Excellent

      $995

    5. PRADA Vitello Daino Hobo BlackPRADA Vitello Daino Hobo Black

      Prada Vitello Daino Hobo Black

      Condition: Shows Wear

      $695

    6. PRADA Saffiano Lux Top Handle Crossbody Bag MangoPRADA Saffiano Lux Top Handle Crossbody Bag Mango

      Prada Saffiano Lux Top Handle Crossbody Bag Mango

      Condition: Shows Wear

      $1,395

    7. PRADA Saffiano Metal Compact Wallet BlackPRADA Saffiano Metal Compact Wallet Black

      Prada Saffiano Metal Compact Wallet Black

      Condition: Excellent

      $395

    8. PRADA Patent Naplak Re-Edition 2005 Shoulder Bag BlackPRADA Patent Naplak Re-Edition 2005 Shoulder Bag Black

      Prada Patent Naplak Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,750

    9. PRADA Tessuto Nylon Soft Calf Tote BlackPRADA Tessuto Nylon Soft Calf Tote Black

      Prada Tessuto Nylon Soft Calf Tote Black

      Condition: Shows Wear

      $550

    10. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Condition: Excellent

      $1,650

    11. PRADA Vitello Phenix Double Zip Crossbody Bag BlackPRADA Vitello Phenix Double Zip Crossbody Bag Black

      Prada Vitello Phenix Double Zip Crossbody Bag Black

      Condition: Shows Wear

      $850

    12. PRADA Terry Cloth Tote Bag White BlackPRADA Terry Cloth Tote Bag White Black

      Prada Terry Cloth Tote Bag White Black

      Condition: Excellent

      $995

    13. PRADA Vitello Soft Womens Low Top Sneakers 35 BlackPRADA Vitello Soft Womens Low Top Sneakers 35 Black

      Prada Vitello Soft Womens Low Top Sneakers 35 Black

      Condition: Shows Wear

      $450

    14. PRADA Nylon Vela Flat Messenger Bag BlackPRADA Nylon Vela Flat Messenger Bag Black

      Prada Nylon Vela Flat Messenger Bag Black

      Condition: Shows Wear

      $525

    15. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,595

    16. PRADA Velvet City Calfskin Cahier Belt Bag Ribes BlackPRADA Velvet City Calfskin Cahier Belt Bag Ribes Black

      Prada Velvet City Calfskin Cahier Belt Bag Ribes Black

      Condition: Shows Wear

      $695

    17. PRADA Vitello Phenix Double Zip Crossbody Bag PapayaPRADA Vitello Phenix Double Zip Crossbody Bag Papaya

      Prada Vitello Phenix Double Zip Crossbody Bag Papaya

      Condition: Shows Wear

      $650

    18. PRADA Tessuto Nylon Belt Bag BlackPRADA Tessuto Nylon Belt Bag Black

      Prada Tessuto Nylon Belt Bag Black

      Condition: Shows Wear

      $750

    19. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,250

    20. PRADA Vitello Phenix Shopping Tote BalticoPRADA Vitello Phenix Shopping Tote Baltico

      Prada Vitello Phenix Shopping Tote Baltico

      Condition: Shows Wear

      $650

    21. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag BlackPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Condition: Shows Wear

      $825

    22. PRADA Vitello Daino Tote  BrownPRADA Vitello Daino Tote  Brown

      Prada Vitello Daino Tote Brown

      Condition: Shows Wear

      $695

    23. PRADA Saffiano Lux Large Galleria Double Zip Tote BlackPRADA Saffiano Lux Large Galleria Double Zip Tote Black

      Prada Saffiano Lux Large Galleria Double Zip Tote Black

      Condition: Excellent

      $1,850

    24. PRADA City Calf Pionniere Saddle Bag Cannella WhitePRADA City Calf Pionniere Saddle Bag Cannella White

      Prada City Calf Pionniere Saddle Bag Cannella White

      Condition: Shows Wear

      $995

    25. PRADA Tessuto Nylon Belt Bag BlackPRADA Tessuto Nylon Belt Bag Black

      Prada Tessuto Nylon Belt Bag Black

      Condition: Excellent

      $750

    26. PRADA Goatskin Woven Zip Clutch Moro BlackPRADA Goatskin Woven Zip Clutch Moro Black

      Prada Goatskin Woven Zip Clutch Moro Black

      Condition: Excellent

      $450

    27. PRADA Tessuto Nylon Tote RossoPRADA Tessuto Nylon Tote Rosso

      Prada Tessuto Nylon Tote Rosso

      Condition: Shows Wear

      $295

    28. PRADA Brushed Calfskin Mini Crossbody Pouch BlackPRADA Brushed Calfskin Mini Crossbody Pouch Black

      Prada Brushed Calfskin Mini Crossbody Pouch Black

      Condition: Excellent

      $995

    29. PRADA Saffiano Soft Calfskin Small Zippered Tote CerisePRADA Saffiano Soft Calfskin Small Zippered Tote Cerise

      Prada Saffiano Soft Calfskin Small Zippered Tote Cerise

      Condition: Shows Wear

      $1,325

    30. PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

      Prada Saffiano Medium Galleria Double Zip Tote Black

      Condition: Shows Wear

      $1,400

    31. PRADA Soft Calfskin Arque Shoulder Bag GlicinePRADA Soft Calfskin Arque Shoulder Bag Glicine

      Prada Soft Calfskin Arque Shoulder Bag Glicine

      Condition: Giftable

      $2,195

    32. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $2,095

    33. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,325

    34. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Condition: Excellent

      $1,595

    35. PRADA Acetate Symbole Sunglasses SPR 19Z WhitePRADA Acetate Symbole Sunglasses SPR 19Z White

      Prada Acetate Symbole Sunglasses SPR 19Z White

      Condition: Shows Wear

      $250

    36. PRADA Spazzolato Cleo Shoulder Bag ArgentoPRADA Spazzolato Cleo Shoulder Bag Argento

      Prada Spazzolato Cleo Shoulder Bag Argento

      Condition: Shows Wear

      $1,695

    37. PRADA Saffiano Medium Galleria Double Zip Tote CammeoPRADA Saffiano Medium Galleria Double Zip Tote Cammeo

      Prada Saffiano Medium Galleria Double Zip Tote Cammeo

      Condition: Shows Wear

      $1,075

    38. PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

      Prada Acetate Symbole Sunglasses SPR 17W Black

      Condition: Shows Wear

      $225

    39. PRADA Spazzolato Medium Brique Crossbody Bag BlackPRADA Spazzolato Medium Brique Crossbody Bag Black

      Prada Spazzolato Medium Brique Crossbody Bag Black

      Condition: Excellent

      $1,525

    40. PRADA Acetate Sunglasses SPR 13Y Tortoise BeigePRADA Acetate Sunglasses SPR 13Y Tortoise Beige

      Prada Acetate Sunglasses SPR 13Y Tortoise Beige

      Condition: Excellent

      $350

    41. PRADA City Calf Small Triangle Shoulder Bag BlackPRADA City Calf Small Triangle Shoulder Bag Black

      Prada City Calf Small Triangle Shoulder Bag Black

      Condition: Excellent

      $2,295

    42. PRADA Acetate Oval Sunglasses SPR A13 BlackPRADA Acetate Oval Sunglasses SPR A13 Black

      Prada Acetate Oval Sunglasses SPR A13 Black

      Condition: Excellent

      $325

    43. PRADA Vitello Daino Soft Mini Dynamique Tote SabbiaPRADA Vitello Daino Soft Mini Dynamique Tote Sabbia

      Prada Vitello Daino Soft Mini Dynamique Tote Sabbia

      Condition: Excellent

      $1,495

    44. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,395

    45. PRADA Soft Calfskin Arque Shoulder Bag BlackPRADA Soft Calfskin Arque Shoulder Bag Black

      Prada Soft Calfskin Arque Shoulder Bag Black

      Condition: Excellent

      $2,250

    46. PRADA Soft Calfskin Pleated Shoulder Bag BlackPRADA Soft Calfskin Pleated Shoulder Bag Black

      Prada Soft Calfskin Pleated Shoulder Bag Black

      Condition: Shows Wear

      $525

    47. PRADA Satin Crystal Mini Re-Edition 2000 Bag GlicinePRADA Satin Crystal Mini Re-Edition 2000 Bag Glicine

      Prada Satin Crystal Mini Re-Edition 2000 Bag Glicine

      Condition: Excellent

      $1,795

    48. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,595

    49. PRADA Grace Lux Triangle Shoulder Bag WhitePRADA Grace Lux Triangle Shoulder Bag White

      Prada Grace Lux Triangle Shoulder Bag White

      Condition: Shows Wear

      $875

    50. PRADA Nylon Gabardine Logo Sneakers 41 BlackPRADA Nylon Gabardine Logo Sneakers 41 Black

      Prada Nylon Gabardine Logo Sneakers 41 Black

      Condition: Excellent

      $495

    51. PRADA Re-Nylon Spazzolato Crossbody Shoulder Bag BlackPRADA Re-Nylon Spazzolato Crossbody Shoulder Bag Black

      Prada Re-Nylon Spazzolato Crossbody Shoulder Bag Black

      Condition: Excellent

      $1,295

    52. PRADA City Calfskin Metal Logo Mens Loafers 9.5 BlackPRADA City Calfskin Metal Logo Mens Loafers 9.5 Black

      Prada City Calfskin Metal Logo Mens Loafers 9.5 Black

      Condition: Shows Wear

      $595

    53. PRADA City Calf Pionniere Saddle Bag Marmo BlackPRADA City Calf Pionniere Saddle Bag Marmo Black

      Prada City Calf Pionniere Saddle Bag Marmo Black

      Condition: Shows Wear

      $995

    54. PRADA Saffiano Medium Galleria Double Zip Tote CammeoPRADA Saffiano Medium Galleria Double Zip Tote Cammeo

      Prada Saffiano Medium Galleria Double Zip Tote Cammeo

      Condition: Excellent

      $1,095

    55. PRADA Nylon Vela Cosmetic Pouch BlackPRADA Nylon Vela Cosmetic Pouch Black

      Prada Nylon Vela Cosmetic Pouch Black

      Condition: Shows Wear

      $350

    56. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $850

    57. PRADA City Calfskin Twin Pocket Tote BluettePRADA City Calfskin Twin Pocket Tote Bluette

      Prada City Calfskin Twin Pocket Tote Bluette

      Condition: Shows Wear

      $595

    58. PRADA Mesh Fabric Ballerina Flats 41 BlackPRADA Mesh Fabric Ballerina Flats 41 Black

      Prada Mesh Fabric Ballerina Flats 41 Black

      Condition: Excellent

      $850

    59. PRADA Spazzolato Small Supernova Handbag Edera SfumatoPRADA Spazzolato Small Supernova Handbag Edera Sfumato

      Prada Spazzolato Small Supernova Handbag Edera Sfumato

      Condition: Excellent

      $1,250

    60. PRADA Saffiano Metal Triangle Key Pouch BlackPRADA Saffiano Metal Triangle Key Pouch Black

      Prada Saffiano Metal Triangle Key Pouch Black

      Condition: Excellent

      $450

    61. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Condition: Shows Wear

      $1,350

    62. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,395

    63. PRADA Vitello Daino Pocket Shopping Tote BlackPRADA Vitello Daino Pocket Shopping Tote Black

      Prada Vitello Daino Pocket Shopping Tote Black

      Condition: Shows Wear

      $750

    64. PRADA Suede Crystal Ballerina Flats 39 BlackPRADA Suede Crystal Ballerina Flats 39 Black

      Prada Suede Crystal Ballerina Flats 39 Black

      Condition: Excellent

      $895

    65. PRADA Nappa Tessuto Nylon Small Shoulder Bag BlackPRADA Nappa Tessuto Nylon Small Shoulder Bag Black

      Prada Nappa Tessuto Nylon Small Shoulder Bag Black

      Condition: Shows Wear

      $595

    66. PRADA Shearling Logo Tote White BlackPRADA Shearling Logo Tote White Black

      Prada Shearling Logo Tote White Black

      Condition: Excellent

      $1,395

    67. PRADA Saffiano Lux Large Tote FuocoPRADA Saffiano Lux Large Tote Fuoco

      Prada Saffiano Lux Large Tote Fuoco

      Condition: Shows Wear

      $595

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