Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
803 items
    1. PRADA Acetate Oval Sunglasses SPR A13 BlackPRADA Acetate Oval Sunglasses SPR A13 Black

      Prada Acetate Oval Sunglasses SPR A13 Black

      Condition: Excellent

      $325

    2. PRADA Vitello Daino Soft Mini Dynamique Tote SabbiaPRADA Vitello Daino Soft Mini Dynamique Tote Sabbia

      Prada Vitello Daino Soft Mini Dynamique Tote Sabbia

      Condition: Excellent

      $1,495

    3. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,395

    4. PRADA Soft Calfskin Arque Shoulder Bag BlackPRADA Soft Calfskin Arque Shoulder Bag Black

      Prada Soft Calfskin Arque Shoulder Bag Black

      Condition: Excellent

      $2,250

    5. PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

      Prada Acetate Symbole Sunglasses SPR 17W Black

      Condition: Excellent

      $350

    6. PRADA Tessuto Nylon Saffiano Shoulder Bag RossoPRADA Tessuto Nylon Saffiano Shoulder Bag Rosso

      Prada Tessuto Nylon Saffiano Shoulder Bag Rosso

      Condition: Shows Wear

      $625

    7. PRADA Soft Calfskin Pleated Shoulder Bag BlackPRADA Soft Calfskin Pleated Shoulder Bag Black

      Prada Soft Calfskin Pleated Shoulder Bag Black

      Condition: Shows Wear

      $525

    8. PRADA Satin Crystal Mini Re-Edition 2000 Bag GlicinePRADA Satin Crystal Mini Re-Edition 2000 Bag Glicine

      Prada Satin Crystal Mini Re-Edition 2000 Bag Glicine

      Condition: Excellent

      $1,795

    9. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,595

    10. PRADA Soft Calfskin Aimee Shoulder Bag BlackPRADA Soft Calfskin Aimee Shoulder Bag Black

      Prada Soft Calfskin Aimee Shoulder Bag Black

      Condition: Excellent

      $2,795

    11. PRADA Grace Lux Triangle Shoulder Bag WhitePRADA Grace Lux Triangle Shoulder Bag White

      Prada Grace Lux Triangle Shoulder Bag White

      Condition: Shows Wear

      $875

    12. PRADA Nylon Gabardine Logo Sneakers 41 BlackPRADA Nylon Gabardine Logo Sneakers 41 Black

      Prada Nylon Gabardine Logo Sneakers 41 Black

      Condition: Excellent

      $495

    13. PRADA Re-Nylon Spazzolato Crossbody Shoulder Bag BlackPRADA Re-Nylon Spazzolato Crossbody Shoulder Bag Black

      Prada Re-Nylon Spazzolato Crossbody Shoulder Bag Black

      Condition: Excellent

      $1,295

    14. PRADA City Calfskin Metal Logo Mens Loafers 9.5 BlackPRADA City Calfskin Metal Logo Mens Loafers 9.5 Black

      Prada City Calfskin Metal Logo Mens Loafers 9.5 Black

      Condition: Shows Wear

      $595

    15. PRADA City Calf Pionniere Saddle Bag Marmo BlackPRADA City Calf Pionniere Saddle Bag Marmo Black

      Prada City Calf Pionniere Saddle Bag Marmo Black

      Condition: Shows Wear

      $995

    16. PRADA Saffiano Medium Galleria Double Zip Tote CammeoPRADA Saffiano Medium Galleria Double Zip Tote Cammeo

      Prada Saffiano Medium Galleria Double Zip Tote Cammeo

      Condition: Excellent

      $1,095

    17. PRADA Nylon Vela Cosmetic Pouch BlackPRADA Nylon Vela Cosmetic Pouch Black

      Prada Nylon Vela Cosmetic Pouch Black

      Condition: Shows Wear

      $350

    18. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $850

    19. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag BlackPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Black

      Condition: Excellent

      $750

    20. PRADA Re-Nylon Saffiano Travel Pouch Black AstralePRADA Re-Nylon Saffiano Travel Pouch Black Astrale

      Prada Re-Nylon Saffiano Travel Pouch Black Astrale

      Condition: Excellent

      $395

    21. PRADA City Calfskin Twin Pocket Tote BluettePRADA City Calfskin Twin Pocket Tote Bluette

      Prada City Calfskin Twin Pocket Tote Bluette

      Condition: Shows Wear

      $595

    22. PRADA Mesh Fabric Ballerina Flats 41 BlackPRADA Mesh Fabric Ballerina Flats 41 Black

      Prada Mesh Fabric Ballerina Flats 41 Black

      Condition: Excellent

      $850

    23. PRADA Saffiano Metal Triangle Key Pouch BlackPRADA Saffiano Metal Triangle Key Pouch Black

      Prada Saffiano Metal Triangle Key Pouch Black

      Condition: Excellent

      $450

    24. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Condition: Shows Wear

      $1,350

    25. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,395

    26. PRADA Vitello Daino Pocket Shopping Tote BlackPRADA Vitello Daino Pocket Shopping Tote Black

      Prada Vitello Daino Pocket Shopping Tote Black

      Condition: Shows Wear

      $750

    27. PRADA Suede Crystal Ballerina Flats 39 BlackPRADA Suede Crystal Ballerina Flats 39 Black

      Prada Suede Crystal Ballerina Flats 39 Black

      Condition: Excellent

      $895

    28. PRADA Nappa Tessuto Nylon Small Shoulder Bag BlackPRADA Nappa Tessuto Nylon Small Shoulder Bag Black

      Prada Nappa Tessuto Nylon Small Shoulder Bag Black

      Condition: Shows Wear

      $595

    29. PRADA Shearling Logo Tote White BlackPRADA Shearling Logo Tote White Black

      Prada Shearling Logo Tote White Black

      Condition: Excellent

      $1,395

    30. PRADA Saffiano Lux Large Tote FuocoPRADA Saffiano Lux Large Tote Fuoco

      Prada Saffiano Lux Large Tote Fuoco

      Condition: Shows Wear

      $595

    31. PRADA Saffiano Cuir Small Kristen ArdesiaPRADA Saffiano Cuir Small Kristen Ardesia

      Prada Saffiano Cuir Small Kristen Ardesia

      Condition: Shows Wear

      $1,795

    32. PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

      Prada Acetate Symbole Sunglasses SPR 17W Black

      Condition: Shows Wear

      $350

    33. PRADA Saffiano Triangle Card Case MangoPRADA Saffiano Triangle Card Case Mango

      Prada Saffiano Triangle Card Case Mango

      Condition: Excellent

      $325

    34. PRADA Vitello Corsica Pocket Hobo Bag BlackPRADA Vitello Corsica Pocket Hobo Bag Black

      Prada Vitello Corsica Pocket Hobo Bag Black

      Condition: Excellent

      $950

    35. PRADA Acetate Symbole Sunglasses SPR 06Y TortoisePRADA Acetate Symbole Sunglasses SPR 06Y Tortoise

      Prada Acetate Symbole Sunglasses SPR 06Y Tortoise

      Condition: Shows Wear

      $395

    36. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,295

    37. PRADA Sequin Metal Triangle Logo Bucket Bag BlackPRADA Sequin Metal Triangle Logo Bucket Bag Black

      Prada Sequin Metal Triangle Logo Bucket Bag Black

      Condition: Excellent

      $1,295

    38. PRADA Knit Fabric Logo Womens Sneakers 37 Black WhitePRADA Knit Fabric Logo Womens Sneakers 37 Black White

      Prada Knit Fabric Logo Womens Sneakers 37 Black White

      Condition: Shows Wear

      $295

    39. PRADA Vitello Daino Briefcase CobaltoPRADA Vitello Daino Briefcase Cobalto

      Prada Vitello Daino Briefcase Cobalto

      Condition: Shows Wear

      $695

    40. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

      Condition: Excellent

      $1,695

    41. PRADA Nylon Saffiano Medium Backpack DesertoPRADA Nylon Saffiano Medium Backpack Deserto

      Prada Nylon Saffiano Medium Backpack Deserto

      Condition: Excellent

      $1,150

    42. PRADA Saffiano Lux Mini Promenade Tote FuocoPRADA Saffiano Lux Mini Promenade Tote Fuoco

      Prada Saffiano Lux Mini Promenade Tote Fuoco

      Condition: Excellent

      $895

    43. PRADA Nylon Metal Triangle Logo Monolith Pouch BlackPRADA Nylon Metal Triangle Logo Monolith Pouch Black

      Prada Nylon Metal Triangle Logo Monolith Pouch Black

      Condition: Excellent

      $250

    44. PRADA Grace Lux Triangle Shoulder Bag WhitePRADA Grace Lux Triangle Shoulder Bag White

      Prada Grace Lux Triangle Shoulder Bag White

      Condition: Excellent

      $1,150

    45. PRADA Vitello Daino Shopping Satchel BlackPRADA Vitello Daino Shopping Satchel Black

      Prada Vitello Daino Shopping Satchel Black

      Condition: Excellent

      $1,095

    46. PRADA Tessuto Nylon Chain Shoulder Bag BlackPRADA Tessuto Nylon Chain Shoulder Bag Black

      Prada Tessuto Nylon Chain Shoulder Bag Black

      Condition: Shows Wear

      $550

    47. PRADA Saffiano Travel Medium Brique Crossbody Bag BluettePRADA Saffiano Travel Medium Brique Crossbody Bag Bluette

      Prada Saffiano Travel Medium Brique Crossbody Bag Bluette

      Condition: Shows Wear

      $1,495

    48. PRADA Saffiano Shopping Tote BlackPRADA Saffiano Shopping Tote Black

      Prada Saffiano Shopping Tote Black

      Condition: Shows Wear

      $725

    49. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,450

    50. PRADA City Calfskin Perforated Triangle Tote BlackPRADA City Calfskin Perforated Triangle Tote Black

      Prada City Calfskin Perforated Triangle Tote Black

      Condition: Excellent

      $1,450

    51. PRADA Grace Lux Concept Tote BlackPRADA Grace Lux Concept Tote Black

      Prada Grace Lux Concept Tote Black

      Condition: Shows Wear

      $695

    52. PRADA Canapa Camouflage Tote  Pink BrownPRADA Canapa Camouflage Tote  Pink Brown

      Prada Canapa Camouflage Tote Pink Brown

      Condition: Shows Wear

      $550

    53. PRADA Nappa Gaufre Flap CipriaPRADA Nappa Gaufre Flap Cipria

      Prada Nappa Gaufre Flap Cipria

      Condition: Shows Wear

      $1,095

    54. PRADA Vitello Phenix Shoulder Bag CannellaPRADA Vitello Phenix Shoulder Bag Cannella

      Prada Vitello Phenix Shoulder Bag Cannella

      Condition: Shows Wear

      $1,095

    55. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Condition: Excellent

      $1,250

    56. PRADA Saffiano City Calfskin Medium Esplanade CammeoPRADA Saffiano City Calfskin Medium Esplanade Cammeo

      Prada Saffiano City Calfskin Medium Esplanade Cammeo

      Condition: Shows Wear

      $1,195

    57. PRADA Nylon New Vela Studded Backpack BlackPRADA Nylon New Vela Studded Backpack Black

      Prada Nylon New Vela Studded Backpack Black

      Condition: Excellent

      $1,075

    58. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Condition: Excellent

      $1,250

    59. PRADA Saffiano Soft Tote CaramelPRADA Saffiano Soft Tote Caramel

      Prada Saffiano Soft Tote Caramel

      Condition: Shows Wear

      $1,150

    60. PRADA Re-Nylon Metal Logo Scrunchie BlackPRADA Re-Nylon Metal Logo Scrunchie Black

      Prada Re-Nylon Metal Logo Scrunchie Black

      Condition: Excellent

      $250

    61. PRADA Vitello Daino Soft Hobo Messenger Bag SabbiaPRADA Vitello Daino Soft Hobo Messenger Bag Sabbia

      Prada Vitello Daino Soft Hobo Messenger Bag Sabbia

      Condition: Excellent

      $2,195

    62. PRADA Saffiano City Calfskin Small Esplanade Tote BlackPRADA Saffiano City Calfskin Small Esplanade Tote Black

      Prada Saffiano City Calfskin Small Esplanade Tote Black

      Condition: Shows Wear

      $1,195

    63. PRADA Vitello Phenix Zippered Messenger Hobo CammeoPRADA Vitello Phenix Zippered Messenger Hobo Cammeo

      Prada Vitello Phenix Zippered Messenger Hobo Cammeo

      Condition: Excellent

      $1,895

    64. PRADA Saffiano Lux Medium Tote CammeoPRADA Saffiano Lux Medium Tote Cammeo

      Prada Saffiano Lux Medium Tote Cammeo

      Condition: Shows Wear

      $850

    65. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,150

    66. PRADA Vitello Phenix Crossbody Bag TalcoPRADA Vitello Phenix Crossbody Bag Talco

      Prada Vitello Phenix Crossbody Bag Talco

      Condition: Excellent

      $1,250

    67. PRADA City Calfskin Tambour Bucket Bag BlackPRADA City Calfskin Tambour Bucket Bag Black

      Prada City Calfskin Tambour Bucket Bag Black

      Condition: Excellent

      $1,350

    68. PRADA Spazzolato Round Coin Pouch Bag Charm BlackPRADA Spazzolato Round Coin Pouch Bag Charm Black

      Prada Spazzolato Round Coin Pouch Bag Charm Black

      Condition: Excellent

      $225

    69. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $2,295

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