Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
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PRADA Raffia Logo Tote NaturalePRADA Raffia Logo Tote Naturale

Prada

Raffia Logo Tote Naturale

Condition: Excellent

$1,065

PRADA Saffiano Lux Medium Promenade Tote CacaoPRADA Saffiano Lux Medium Promenade Tote Cacao

Prada

Saffiano Lux Medium Promenade Tote Cacao

Condition: Very Good

$960

PRADA Glace Calfskin Large Soft Cahier Bag BlackPRADA Glace Calfskin Large Soft Cahier Bag Black

Prada

Glace Calfskin Large Soft Cahier Bag Black

Condition: Very Good

$1,550

PRADA Canvas Triangle Bag Fern GreenPRADA Canvas Triangle Bag Fern Green

Prada

Canvas Triangle Bag Fern Green

Condition: Excellent

$1,340

PRADA Vitello Daino Soft Shoulder Flap Bag BlackPRADA Vitello Daino Soft Shoulder Flap Bag Black

Prada

Vitello Daino Soft Shoulder Flap Bag Black

Condition: Very Good

$1,600

PRADA Re-Nylon Saffiano Belt Bag BlackPRADA Re-Nylon Saffiano Belt Bag Black

Prada

Re-Nylon Saffiano Belt Bag Black

Condition: Excellent

$1,125

PRADA Saffiano Cuir Tote BlackPRADA Saffiano Cuir Tote Black

Prada

Saffiano Cuir Tote Black

Condition: Good

$695

PRADA Raffia Embroidered Logo Tote Bag BlackPRADA Raffia Embroidered Logo Tote Bag Black

Prada

Raffia Embroidered Logo Tote Bag Black

Condition: Excellent

$1,445

PRADA Vitello Daino Tote BlackPRADA Vitello Daino Tote Black

Prada

Vitello Daino Tote Black

Condition: Very Good

$635

PRADA Vitello Phenix Logo Hobo BlackPRADA Vitello Phenix Logo Hobo Black

Prada

Vitello Phenix Logo Hobo Black

Condition: Very Good

$1,280

PRADA Tessuto Nylon Flap Wallet BluePRADA Tessuto Nylon Flap Wallet Blue

Prada

Tessuto Nylon Flap Wallet Blue

Condition: Very Good

$350

PRADA Vitello Daino Dynamique Hobo BlackPRADA Vitello Daino Dynamique Hobo Black

Prada

Vitello Daino Dynamique Hobo Black

Condition: Excellent

$2,195

PRADA Vitello Daino Tote BlackPRADA Vitello Daino Tote Black

Prada

Vitello Daino Tote Black

Condition: Very Good

$775

PRADA City Calf Saffiano Cahier Bag BlackPRADA City Calf Saffiano Cahier Bag Black

Prada

City Calf Saffiano Cahier Bag Black

Condition: Very Good

$1,815

PRADA City Calf Saffiano Cahier Bag Fuxia BlackPRADA City Calf Saffiano Cahier Bag Fuxia Black

Prada

City Calf Saffiano Cahier Bag Fuxia Black

Condition: Excellent

$1,705

PRADA Saffiano Triangle Bi-Fold Wallet BlackPRADA Saffiano Triangle Bi-Fold Wallet Black

Prada

Saffiano Triangle Bi-Fold Wallet Black

Condition: Excellent

$530

PRADA Tessuto Nylon Saffiano Tote BlackPRADA Tessuto Nylon Saffiano Tote Black

Prada

Tessuto Nylon Saffiano Tote Black

Condition: Very Good

$885

PRADA Mesh Sequin Spazzolato Logo Tote BlackPRADA Mesh Sequin Spazzolato Logo Tote Black

Prada

Mesh Sequin Spazzolato Logo Tote Black

Condition: Excellent

$960

PRADA Scamosciato Suede Hobo Rosso MoroPRADA Scamosciato Suede Hobo Rosso Moro

Prada

Scamosciato Suede Hobo Rosso Moro

Condition: Very Good

$425

PRADA Tessuto Nylon Saffiano Small Backpack BlackPRADA Tessuto Nylon Saffiano Small Backpack Black

Prada

Tessuto Nylon Saffiano Small Backpack Black

Condition: Excellent

$1,385

PRADA Tessuto Nylon Gaufre Tote BlackPRADA Tessuto Nylon Gaufre Tote Black

Prada

Tessuto Nylon Gaufre Tote Black

Condition: Very Good

$720

PRADA Eco Lapin Faux Fur Large Tote CipriaPRADA Eco Lapin Faux Fur Large Tote Cipria

Prada

Eco Lapin Faux Fur Large Tote Cipria

Condition: Excellent

$510

PRADA Tessuto Nylon Grommet Backpack BlackPRADA Tessuto Nylon Grommet Backpack Black

Prada

Tessuto Nylon Grommet Backpack Black

Condition: Very Good

$805

PRADA Saffiano Metal Coin Purse BlackPRADA Saffiano Metal Coin Purse Black

Prada

Saffiano Metal Coin Purse Black

Condition: Excellent

$295

PRADA Nylon Re-Edition 2005 Shoulder Bag RosaPRADA Nylon Re-Edition 2005 Shoulder Bag Rosa

Prada

Nylon Re-Edition 2005 Shoulder Bag Rosa

Condition: Very Good

$1,280

PRADA Nylon Re-Edition 2005 Shoulder Bag CammeoPRADA Nylon Re-Edition 2005 Shoulder Bag Cammeo

Prada

Nylon Re-Edition 2005 Shoulder Bag Cammeo

Condition: Very Good

$795

PRADA Saffiano Lux Chain Wallet WhitePRADA Saffiano Lux Chain Wallet White

Prada

Saffiano Lux Chain Wallet White

Condition: Good

$530

PRADA Horn Cinema SPR66T Sunglasses TortoisePRADA Horn Cinema SPR66T Sunglasses Tortoise

Prada

Horn Cinema SPR66T Sunglasses Tortoise

Condition: Excellent

$185

PRADA Acetate Sunglasses SPR 01O BlackPRADA Acetate Sunglasses SPR 01O Black

Prada

Acetate Sunglasses SPR 01O Black

Condition: Very Good

$270

PRADA Nylon Vela Flat Messenger Bag BlackPRADA Nylon Vela Flat Messenger Bag Black

Prada

Nylon Vela Flat Messenger Bag Black

Condition: Very Good

$480

PRADA Vitello Move Card Holder CammeoPRADA Vitello Move Card Holder Cammeo

Prada

Vitello Move Card Holder Cammeo

Condition: Very Good

$350

PRADA Satin Crystal Triangle Pouch CristalPRADA Satin Crystal Triangle Pouch Cristal

Prada

Satin Crystal Triangle Pouch Cristal

Condition: Excellent

$2,835

PRADA Re-Nylon Saffiano Messenger Bag BlackPRADA Re-Nylon Saffiano Messenger Bag Black

Prada

Re-Nylon Saffiano Messenger Bag Black

Condition: Excellent

$960

PRADA Nylon Re-Edition 2005 Shoulder Bag MentaPRADA Nylon Re-Edition 2005 Shoulder Bag Menta

Prada

Nylon Re-Edition 2005 Shoulder Bag Menta

Condition: Excellent

$1,815

PRADA Vitello Daino Flou Dynamique Tote CognacPRADA Vitello Daino Flou Dynamique Tote Cognac

Prada

Vitello Daino Flou Dynamique Tote Cognac

Condition: Excellent

$2,375

PRADA Saffiano Re-Edition 2005 Top Handle Bag CammeoPRADA Saffiano Re-Edition 2005 Top Handle Bag Cammeo

Prada

Saffiano Re-Edition 2005 Top Handle Bag Cammeo

Condition: Very Good

$1,445

PRADA Re-Nylon Duet Drawstring Shoulder Bag BlackPRADA Re-Nylon Duet Drawstring Shoulder Bag Black

Prada

Re-Nylon Duet Drawstring Shoulder Bag Black

Condition: Excellent

$1,600

PRADA Nylon Vela Flat Messenger Bag RoyalPRADA Nylon Vela Flat Messenger Bag Royal

Prada

Nylon Vela Flat Messenger Bag Royal

Condition: Very Good

$375

PRADA Vitello Phenix Messenger Bag BlackPRADA Vitello Phenix Messenger Bag Black

Prada

Vitello Phenix Messenger Bag Black

Condition: Excellent

$1,875

PRADA Nylon Tessuto Impuntu Quilted Backpack RossoPRADA Nylon Tessuto Impuntu Quilted Backpack Rosso

Prada

Nylon Tessuto Impuntu Quilted Backpack Rosso

Condition: Excellent

$1,170

PRADA Saffiano Metal Compact Wallet CammeoPRADA Saffiano Metal Compact Wallet Cammeo

Prada

Saffiano Metal Compact Wallet Cammeo

Condition: Very Good

$240

PRADA Vitello Daino Hobo BlackPRADA Vitello Daino Hobo Black

Prada

Vitello Daino Hobo Black

Condition: Very Good

$775

PRADA Saffiano Re-Edition 2005 Shoulder Bag ArdesiaPRADA Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Prada

Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Condition: Excellent

$2,095

PRADA Saffiano Tessuto Nylon Shopping Tote BlackPRADA Saffiano Tessuto Nylon Shopping Tote Black

Prada

Saffiano Tessuto Nylon Shopping Tote Black

Condition: Very Good

$850

PRADA Re-Nylon Bucket Hat S YellowPRADA Re-Nylon Bucket Hat S Yellow

Prada

Re-Nylon Bucket Hat S Yellow

Condition: New

$480

PRADA Box Calfskin Shoulder Bag BlackPRADA Box Calfskin Shoulder Bag Black

Prada

Box Calfskin Shoulder Bag Black

Condition: Excellent

$2,455

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$850

PRADA Nylon Vela Small Backpack NavyPRADA Nylon Vela Small Backpack Navy

Prada

Nylon Vela Small Backpack Navy

Condition: Very Good

$745

PRADA Calfskin Triangle Tote Bag WhitePRADA Calfskin Triangle Tote Bag White

Prada

Calfskin Triangle Tote Bag White

Condition: Excellent

$1,015

PRADA Saffiano Cuir Large Double Bag Black FuocoPRADA Saffiano Cuir Large Double Bag Black Fuoco

Prada

Saffiano Cuir Large Double Bag Black Fuoco

Condition: Very Good

$1,600

PRADA Nylon Saffiano Medium Backpack DesertoPRADA Nylon Saffiano Medium Backpack Deserto

Prada

Nylon Saffiano Medium Backpack Deserto

Condition: Very Good

$910

PRADA Nappa Padded System Patchwork Bag BlackPRADA Nappa Padded System Patchwork Bag Black

Prada

Nappa Padded System Patchwork Bag Black

Condition: Excellent

$2,835

PRADA Terry Tote Bag PetaloPRADA Terry Tote Bag Petalo

Prada

Terry Tote Bag Petalo

Condition: Very Good

$1,340

PRADA Square Sunglasses SPR 15Y Slate GrayPRADA Square Sunglasses SPR 15Y Slate Gray

Prada

Square Sunglasses SPR 15Y Slate Gray

Condition: Very Good

$315

PRADA Tessuto Nylon Tote BlackPRADA Tessuto Nylon Tote Black

Prada

Tessuto Nylon Tote Black

Condition: Very Good

$425

PRADA Cervo Deerskin Fringe Clutch BlackPRADA Cervo Deerskin Fringe Clutch Black

Prada

Cervo Deerskin Fringe Clutch Black

Condition: Very Good

$480

PRADA Tessuto Nylon Vitello Hobo Nero BlackPRADA Tessuto Nylon Vitello Hobo Nero Black

Prada

Tessuto Nylon Vitello Hobo Nero Black

Condition: Very Good

$590

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,840

PRADA Metallic Spazzolato Embossed Tote ArgentoPRADA Metallic Spazzolato Embossed Tote Argento

Prada

Metallic Spazzolato Embossed Tote Argento

Condition: Excellent

$4,275

PRADA Re-Nylon Saffiano Duffle Bag BlackPRADA Re-Nylon Saffiano Duffle Bag Black

Prada

Re-Nylon Saffiano Duffle Bag Black

Condition: Excellent

$1,815

PRADA Satin Crystal Cleo Shoulder Bag CelestePRADA Satin Crystal Cleo Shoulder Bag Celeste

Prada

Satin Crystal Cleo Shoulder Bag Celeste

Condition: Excellent

$3,100

PRADA Saffiano Lux Large Double Zip Tote BlackPRADA Saffiano Lux Large Double Zip Tote Black

Prada

Saffiano Lux Large Double Zip Tote Black

Condition: Very Good

$1,015

PRADA Tessuto Nylon Calfskin Tote BlackPRADA Tessuto Nylon Calfskin Tote Black

Prada

Tessuto Nylon Calfskin Tote Black

Condition: Very Good

$530

PRADA Glace Calf Shoulder Bag BalticoPRADA Glace Calf Shoulder Bag Baltico

Prada

Glace Calf Shoulder Bag Baltico

Condition: Excellent

$1,280

PRADA Tessuto Nylon Soft Calf Shopping Tote BlackPRADA Tessuto Nylon Soft Calf Shopping Tote Black

Prada

Tessuto Nylon Soft Calf Shopping Tote Black

Condition: Very Good

$745

PRADA Saffiano Cuir Medium Double Handle Tote CerisePRADA Saffiano Cuir Medium Double Handle Tote Cerise

Prada

Saffiano Cuir Medium Double Handle Tote Cerise

Condition: Very Good

$1,600

PRADA Vitello Daino Soft Mini Double Bag CaramelPRADA Vitello Daino Soft Mini Double Bag Caramel

Prada

Vitello Daino Soft Mini Double Bag Caramel

Condition: Excellent

$2,775

PRADA Grace Lux Triangle Wristlet Pouch BlackPRADA Grace Lux Triangle Wristlet Pouch Black

Prada

Grace Lux Triangle Wristlet Pouch Black

Condition: Excellent

$1,125

PRADA Tessuto Re-Nylon Logo Print Belt Bag BlackPRADA Tessuto Re-Nylon Logo Print Belt Bag Black

Prada

Tessuto Re-Nylon Logo Print Belt Bag Black

Condition: Very Good

$970

PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

Prada

Saffiano Medium Galleria Double Zip Tote Black

Condition: Very Good

$1,445

PRADA Nylon Flap Messenger Bag BlackPRADA Nylon Flap Messenger Bag Black

Prada

Nylon Flap Messenger Bag Black

Condition: Very Good

$530

PRADA Baroque Sunglasses SPR 27N BlackPRADA Baroque Sunglasses SPR 27N Black

Prada

Baroque Sunglasses SPR 27N Black

Condition: Very Good

$270

PRADA Vitello Daino Mini Shopping Tote CammeoPRADA Vitello Daino Mini Shopping Tote Cammeo

Prada

Vitello Daino Mini Shopping Tote Cammeo

Condition: Very Good

$595

PRADA Tessuto Nylon Small Backpack BordeauxPRADA Tessuto Nylon Small Backpack Bordeaux

Prada

Tessuto Nylon Small Backpack Bordeaux

Condition: Very Good

$850

PRADA City Calf Plex Ribbon Bag White BlackPRADA City Calf Plex Ribbon Bag White Black

Prada

City Calf Plex Ribbon Bag White Black

Condition: Very Good

$670

PRADA Vitello Daino Cosmetic Pouch ArgillaPRADA Vitello Daino Cosmetic Pouch Argilla

Prada

Vitello Daino Cosmetic Pouch Argilla

Condition: Excellent

$480

PRADA Saffiano Cosmetic Case BlackPRADA Saffiano Cosmetic Case Black

Prada

Saffiano Cosmetic Case Black

Condition: Excellent

$480

PRADA Tessuto Nylon Shoulder Bag BlackPRADA Tessuto Nylon Shoulder Bag Black

Prada

Tessuto Nylon Shoulder Bag Black

Condition: Very Good

$615

PRADA Vitello Daino Side Zip Tote BlackPRADA Vitello Daino Side Zip Tote Black

Prada

Vitello Daino Side Zip Tote Black

Condition: Very Good

$695

PRADA Re-Nylon Saffiano Pouch Wristlet BlackPRADA Re-Nylon Saffiano Pouch Wristlet Black

Prada

Re-Nylon Saffiano Pouch Wristlet Black

Condition: Giftable

$685

PRADA Madras Woven Medium Tote Ribes MughettoPRADA Madras Woven Medium Tote Ribes Mughetto

Prada

Madras Woven Medium Tote Ribes Mughetto

Condition: Very Good

$910

PRADA City Calf Saffiano Cahier Bag Talco BlackPRADA City Calf Saffiano Cahier Bag Talco Black

Prada

City Calf Saffiano Cahier Bag Talco Black

Condition: Very Good

$1,340

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