Prada

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In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.

942 items total

Prada

Tessuto Nylon Hobo Smeraldo

Condition: Very Good

$415

Prada

Soft Calfskin Pleated Shoulder Bag Brown

Condition: Very Good

$425

Prada

Saffiano Travel Briefcase Black

Condition: Excellent

$725

Prada

Tessuto Nylon Vitello Daino Satchel Corinto

Condition: Very Good

$295

Prada

Nylon Vela Messenger Bag Black

Condition: Very Good

$395

Prada

Jacquard Logo Tote Corda Moro

Condition: Very Good

$425

Prada

Saffiano Lux Medium Tote Black

Condition: Very Good

$895

Prada

Vitello Daino Medium Top Handle Bag White

Condition: Very Good

$895

Prada

Nylon Re-Edition 2005 Shoulder Bag Alabastro

Condition: Excellent

$1,495

Prada

Nylon Re-Edition 2005 Shoulder Bag Acqua

Condition: Excellent

$1,450

Prada

Saffiano Cuir Small Kristen Black

Condition: Very Good

$1,895

Prada

City Calf Flap Shoulder Bag Cognac

Condition: Excellent

$1,095

Prada

Vitello Daino Flap Crossbody Argilla

Condition: Excellent

$995

Prada

Tessuto Nylon Gaufre Shoulder Bag Rosso

Condition: Very Good

$950

Prada

Saffiano Cuir Small Matinee Tote Cognac Black

Condition: Excellent

$1,150

Prada

Nylon Vela Cosmetic Pouch Corinto

Condition: Good

$195

Prada

Tessuto Nylon Saffiano Wristlet Black

Condition: Very Good

$495

Prada

Brushed Calfskin Re-Nylon Boots 37.5 Black

Condition: Excellent

$1,095

Prada

Technical Nylon Backpack Black

Condition: Excellent

$875

Prada

Sunglasses SPR 16R Black

Condition: Excellent

$325

Prada

Nylon Embroided Corsaire Belt Bag Black

Condition: Excellent

$650

Prada

Saffiano Lux Mini Bag White

Condition: Excellent

$1,895

Prada

Vitello Daino Crossbody Bag Black

Condition: Very Good

$655

Prada

Saffiano Travel Wallet Black

Condition: Very Good

$250

Prada

Velvet Frame Bag Black

Condition: Very Good

$395

Prada

Tessuto Nylon Vela Tote Navy

Condition: Good

$250

Prada

Aviator Sunglasses SPS 50P

Condition: Excellent

$225

Prada

Nappa Zippers Bow Clutch Black Geranio

Condition: Very Good

$295

Prada

Nylon Tessuto Cosmetic Pouch Black

Condition: Very Good

$225

Prada

Saffiano Metal Oro Chain Wallet Bleuette

Condition: Excellent

$595

Prada

City Calfskin Belle Top Handle Bag Red

Condition: Excellent

$1,495

Prada

Vitello Daino Hobo Nocciolo

Condition: Very Good

$375

Prada

Saffiano Medium Galleria Double Zip Tote Black

Condition: Excellent

$1,495

Prada

Suede Hobo Cerise

Condition: Very Good

$350

Prada

Tessuto Nylon Chain Shoulder Bag Rosso

Condition: Very Good

$495

Prada

Tessuto Nylon Saffiano Tote Black

Condition: Very Good

$450

Prada

Tessuto Nylon Chain Tote Black

Condition: Excellent

$995

Prada

Nylon Vela Messenger Bag Ebano

Condition: Very Good

$350

Prada

Nylon Vela Backpack Green

Condition: Good

$395

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