Prada

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In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.

Prada

Vitello Daino Satchel Bruciato

Condition: Very Good

$550

Prada

Nylon Re-Edition 2005 Shoulder Bag Cammeo

Condition: Very Good

$905

Prada

Metallic Saffiano Lux Chain Wallet Pirite

Condition: Very Good

$875

Prada

Vitello Daino Shopping Tote Sesamo

Condition: Excellent

$775

Prada

Nylon Vela Flat Messenger Bag Royal

Condition: Very Good

$425

Prada

Nappa Large Spectrum Bag Black

Condition: Excellent

$1,995

Prada

Calfskin Heel Sandals 38.5 Brown

Condition: Excellent

$405

Prada

Tessuto Nylon Belt Bag Black

Condition: Excellent

$775

Prada

Nylon Vela Cosmetic Pouch Black

Condition: Excellent

$350

Prada

Vitello Daino Shopping Tote Black

Condition: Very Good

$895

Prada

Nappa Matelasse Sport Sandals 36 Black

Condition: Excellent

$650

Prada

Re-Nylon Bucket Hat M Desert Beige

Condition: Excellent

$450

Prada

Raffia Woven Braided Basket Tote Beige

Condition: Excellent

$950

Prada

Calfskin Lug Sole Chelsea Boots 40 Black

Condition: Very Good

$495

Prada

Madras Woven Shoulder Bag Black Fuoco White

Condition: Very Good

$695

Prada

Tessuto Nylon Saffiano Tote Black

Condition: Very Good

$695

Prada

Passamaneria Embroidered Clutch Black

Condition: Very Good

$595

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,550

Prada

Vitello Daino Pocket Tote Argilla

Condition: Very Good

$495

Prada

Nylon Vela Drawstring Pouch Bag Black

Condition: Very Good

$350

Prada

Tessuto Nylon Saffiano Medium Backpack Black

Condition: Excellent

$1,295

Prada

Rubber Logo Slide Sandals 39 Azzurro

Condition: Excellent

$395

Prada

Nylon Vela Flat Messenger Bag Black

Condition: Very Good

$495

Prada

Nylon New Vela Studded Messenger Bag Black

Condition: Excellent

$1,495

Prada

Terry Mini Re-Edition 2000 Bag Black White

Condition: Excellent

$1,395

Prada

Shearling Mini Re-Edition 2000 Bag Black

Condition: Excellent

$1,295

Prada

Vitello Daino Shopping Tote Black

Condition: Very Good

$650

Prada

Calfskin Shoulder Bag Black

Condition: Excellent

$2,500

Prada

Ayers Pouch Clutch Cromo

Condition: Very Good

$450

Prada

Tessuto Nylon Vela Backpack Black

Condition: Very Good

$695

Prada

Vitello Daino Flat Messenger Bag Black

Condition: Very Good

$495

Prada

Vitello Daino Small Dynamique Tote Chalk White

Condition: Excellent

$1,995

Prada

Saffiano Double Zip Shoulder Bag Black

Condition: Excellent

$1,195

Prada

Baroque Sunglasses SPR 27N Tortoise

Condition: Very Good

$195

Prada

Vitello Phenix Camera Bag Cannella

Condition: Excellent

$1,150

Prada

Saffiano Small Galleria Double Zip Tote Black

Condition: Very Good

$1,125

Prada

Saffiano Small Galleria Double Zip Tote Black

Condition: Very Good

$1,295

Prada

Vitello Phenix Top Handle Bag Argilla

Condition: Very Good

$650

Prada

Tessuto Nylon Vela Small Backpack Black

Condition: Very Good

$850

Prada

Calfskin Triangle Shoulder Bag Mango

Condition: Very Good

$2,195

Prada

Sunglasses SPR 74V Gold

Condition: Excellent

$225

Prada

Re-Nylon Saffiano Pouch Wristlet Black

Condition: Excellent

$525

Prada

Saffiano Vernice Chain Crossbody Bag Papaya

Condition: Excellent

$750

Prada

Brushed Calfskin Mens Loafers 9.5 Black

Condition: Excellent

$1,125

Prada

Tessuto Nylon Triangle Padded Tote Black

Condition: Excellent

$1,550

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,695

Prada

Vitello Daino Crossbody White

Condition: Very Good

$995

Prada

City Calfskin Flap Crossbody Black

Condition: Excellent

$1,150

Prada

Nappa Fringe Shopping Tote Noce

Condition: Very Good

$550

Prada

Tessuto Nylon Saffiano Wristlet Rosso

Condition: Excellent

$395

Prada

Vitello Daino Shopping Tote Foresta

Condition: Good

$395

Prada

Tessuto Nylon Sport Mini Shoulder Bag Black

Condition: Very Good

$595

Prada

Brushed Calfskin Loafers 36.5 Black

Condition: Excellent

$1,095

Prada

Suede Fur Logo Ankle Boots 39.5 Black

Condition: Very Good

$995

Prada

Knit Fabric Logo Sneakers 41.5 Black White

Condition: Very Good

$495

Prada

Vitello Daino Shoulder Bag Sabbia

Condition: Very Good

$595

Prada

Wool Zigzag Logo Bucket Hat S Multicolor

Condition: Giftable

$425

Prada

Saffiano Metal Business Card Holder Fuoco

Condition: Excellent

$275

Prada

Calfskin Nylon Monolith Boots 40.5 Black

Condition: Excellent

$1,195

Prada

Nylon Piuma Sneakers 41 Narciso

Condition: Excellent

$475

Prada

Nylon Re-Nylon Headband Black

Condition: Excellent

$550

Prada

Nylon Vela Shopping Tote Black

Condition: Good

$350

Prada

Tessuto Nylon Flat Messenger Bag Black

Condition: Very Good

$425

Prada

Nylon Tessuto Impuntu Quilted Bowler Black

Condition: Very Good

$395

Prada

Tessuto Nylon Mini Re-Edition 2000 Bag Rosso

Condition: Giftable

$1,075

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,695

Prada

Nappa Gaufre Chain Flap Black

Condition: Very Good

$1,050

Prada

Spazzolato Derby Lace Up Loafers 39.5 Black

Condition: Excellent

$850

Prada

Tessuto Nylon Saffiano Medium Backpack Black

Condition: Excellent

$1,395

Prada

Soft Calf Medium Diagramme Flap Bambu

Condition: Very Good

$1,295

Prada

Rectangular Sunglasses SPR 64V Silver Black

Condition: Excellent

$175

Prada

Tessuto Nylon Saffiano Hobo Cammeo

Condition: Very Good

$595

Prada

Nylon Saffiano Vela Messenger Bag Black

Condition: Very Good

$450

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$695

Prada

Nylon Tessuto Saffiano Backpack Black

Condition: Very Good

$575

Prada

Calfskin Logo Loafer Mules 37.5 Black

Condition: Excellent

$850

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,850

Prada

Vitello Daino Tote Inchiostro

Condition: Very Good

$950

Prada

Wool Cashmere Beanie Hat M Black

Condition: New

$695

Prada

Re-Nylon Bucket Hat M Black

Condition: Very Good

$450

Prada

Sunglasses SPR 03X Black

Condition: Very Good

$250

Prada

Satin Crystal Mini Re-Edition 2000 Bag Black

Condition: Excellent

$2,250

Prada

Nylon Vela Backpack Black

Condition: Good

$550

Prada

Brushed Calfskin Loafers 36 Black

Condition: Very Good

$995

Prada

Shearling Mini Re-Edition 2000 Bag Black

Condition: Excellent

$1,095

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