Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
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PRADA Acetate Sunglasses SPR A08 TortoiseCompany Product

Prada

Acetate Sunglasses SPR A08 Tortoise

Condition: Very Good

$240

PRADA Nappa Gaufre Shopping Satchel BlackCompany Product

Prada

Nappa Gaufre Shopping Satchel Black

Condition: Very Good

$595

PRADA Nylon Vela Flat Messenger Bag BlackCompany Product

Prada

PRADA Nylon Vela Flat Messenger Bag Black

Condition: Very Good

$525

PRADA Acetate Symbole Sunglasses SPR 17W HavanaCompany Product

Prada

Acetate Symbole Sunglasses SPR 17W Havana

Condition: Very Good

$275

PRADA Nylon New Vela Studded Messenger BlackCompany Product

Prada

Nylon New Vela Studded Messenger Black

Condition: Very Good

$1,315

PRADA Vitello Move Envelope Wallet BlackCompany Product

Prada

Vitello Move Envelope Wallet Black

Condition: Very Good

$350

PRADA Vitello Lux Chain Mules 37 BlackCompany Product

Prada

Vitello Lux Chain Mules 37 Black

Condition: Excellent

$455

PRADA Nylon Tessuto Impuntu Quilted Backpack BlackCompany Product

Prada

Nylon Tessuto Impuntu Quilted Backpack Black

Condition: Excellent

$1,495

PRADA Acetate Symbole Sunglasses SPR 17W BlackCompany Product

Prada

Acetate Symbole Sunglasses SPR 17W Black

Condition: Very Good

$350

PRADA Symbole Sunglasses SPR06Y BlackCompany Product

Prada

Symbole Sunglasses SPR06Y Black

Condition: Excellent

$375

PRADA Soft Calf Large Diagramme Flap BlackCompany Product

Prada

Soft Calf Large Diagramme Flap Black

Condition: Very Good

$1,550

PRADA Saffiano Vernice Pumps 39.5 BlackCompany Product

Prada

Saffiano Vernice Pumps 39.5 Black

Condition: Excellent

$695

PRADA Nylon Vela Flat Messenger Bag BlackCompany Product

Prada

Nylon Vela Flat Messenger Bag Black

Condition: Excellent

$695

PRADA Denim Small Canapa Logo Tote BlackCompany Product

Prada

Denim Small Canapa Logo Tote Black

Condition: Very Good

$635

PRADA Saffiano Brique Crossbody Bag BlackCompany Product

Prada

Saffiano Brique Crossbody Bag Black

Condition: Excellent

$1,420

PRADA Nappa Gaufre Chain Flap FuocoCompany Product

Prada

Nappa Gaufre Chain Flap Fuoco

Condition: Very Good

$775

PRADA Saffiano Lux Large Tote BlackCompany Product

Prada

Saffiano Lux Large Tote Black

Condition: Very Good

$1,015

PRADA Vitello Daino Shopping Tote BlackCompany Product

Prada

Vitello Daino Shopping Tote Black

Condition: Very Good

$745

PRADA Spazzolato Cleo Flap Shoulder Bag FiordalisoCompany Product

Prada

Spazzolato Cleo Flap Shoulder Bag Fiordaliso

Condition: Very Good

$2,200

PRADA Scamosciato Suede Twin Pocket Tote PorporaCompany Product

Prada

Scamosciato Suede Twin Pocket Tote Porpora

Condition: Very Good

$590

PRADA Vitello Daino Hobo CacaoCompany Product

Prada

Vitello Daino Hobo Cacao

Condition: Very Good

$850

PRADA Nylon Vela Baby Bag BlackCompany Product

Prada

Nylon Vela Baby Bag Black

Condition: Good

$580

PRADA Acetate Symbole Sunglasses SPR 17W WhiteCompany Product

Prada

Acetate Symbole Sunglasses SPR 17W White

Condition: Excellent

$520

PRADA Tessuto Nylon Belt Bag BlackCompany Product

Prada

Tessuto Nylon Belt Bag Black

Condition: Very Good

$940

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,525

PRADA Saffiano Mini Galleria Double Zip Tote PetaloCompany Product

Prada

Saffiano Mini Galleria Double Zip Tote Petalo

Condition: Excellent

$1,705

PRADA Re-Nylon Beanie L BlackCompany Product

Prada

Re-Nylon Beanie L Black

Condition: Very Good

$375

PRADA Crocodile Micro Cahier Bag BlackCompany Product

Prada

Crocodile Micro Cahier Bag Black

Condition: Excellent

$1,360

PRADA Tessuto Nylon Sport Mini Shoulder Bag BlackCompany Product

Prada

Tessuto Nylon Sport Mini Shoulder Bag Black

Condition: Very Good

$895

PRADA Saffiano Metal Compact Wallet FuocoCompany Product

Prada

Saffiano Metal Compact Wallet Fuoco

Condition: Very Good

$240

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,875

PRADA Acetate Sunglasses SPR A08 TortoiseCompany Product

Prada

Acetate Sunglasses SPR A08 Tortoise

Condition: Excellent

$350

PRADA Vitello Daino Dynamique Hobo BlackCompany Product

Prada

Vitello Daino Dynamique Hobo Black

Condition: Excellent

$2,195

PRADA Tessuto Nylon Saffiano Pochette BlackCompany Product

Prada

Tessuto Nylon Saffiano Pochette Black

Condition: Very Good

$615

PRADA Tessuto Nylon Sport Shoulder Bag OrangeCompany Product

Prada

Tessuto Nylon Sport Shoulder Bag Orange

Condition: Very Good

$590

PRADA Nylon Vela Cosmetic Pouch BlackCompany Product

Prada

Nylon Vela Cosmetic Pouch Black

Condition: Excellent

$455

PRADA Saffiano Brique Crossbody Bag BluetteCompany Product

Prada

Saffiano Brique Crossbody Bag Bluette

Condition: Excellent

$1,600

PRADA Vitello Daino Crossbody Flap MarmoCompany Product

Prada

Vitello Daino Crossbody Flap Marmo

Condition: Very Good

$1,015

PRADA Saffiano Cuir Small Double Bag Black FuocoCompany Product

Prada

Saffiano Cuir Small Double Bag Black Fuoco

Condition: Very Good

$2,030

PRADA Tessuto Nylon Snakeskin Shoulder Bag BlackCompany Product

Prada

Tessuto Nylon Snakeskin Shoulder Bag Black

Condition: Very Good

$560

PRADA Vitello Cervo Mini Satchel WhiteCompany Product

Prada

Vitello Cervo Mini Satchel White

Condition: Good

$910

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Saffiano Medium Galleria Double Zip Tote BlackCompany Product

Prada

Saffiano Medium Galleria Double Zip Tote Black

Condition: Very Good

$1,070

PRADA Saffiano Lux Large Double Zip Tote BluetteCompany Product

Prada

Saffiano Lux Large Double Zip Tote Bluette

Condition: Very Good

$805

PRADA Tessuto Nylon Saffiano Shoulder Bag BlackCompany Product

Prada

Tessuto Nylon Saffiano Shoulder Bag Black

Condition: Very Good

$1,495

PRADA Acetate Sunglasses SPR A08 TortoiseCompany Product

Prada

Acetate Sunglasses SPR A08 Tortoise

Condition: Very Good

$350

PRADA Soft Calfskin Medium Symbole Tote BlackCompany Product

Prada

Soft Calfskin Medium Symbole Tote Black

Condition: Excellent

$2,990

PRADA Raffia Embroidered Logo Shopping Bag BlackCompany Product

Prada

Raffia Embroidered Logo Shopping Bag Black

Condition: Excellent

$1,875

PRADA Soft Calfskin Diagramme Camera Bag BlackCompany Product

Prada

Soft Calfskin Diagramme Camera Bag Black

Condition: Very Good

$1,230

PRADA Vitello Daino Soft Mini Shoulder Bag BlackCompany Product

Prada

Vitello Daino Soft Mini Shoulder Bag Black

Condition: Excellent

$2,135

PRADA Acetate Sunglasses SPR 09Z BlackCompany Product

Prada

Acetate Sunglasses SPR 09Z Black

Condition: Very Good

$240

PRADA Metal Sunglasses SPR 65V GoldCompany Product

Prada

Metal Sunglasses SPR 65V Gold

Condition: Very Good

$185

PRADA Vitello Daino Shopping Tote PalissandroCompany Product

Prada

Vitello Daino Shopping Tote Palissandro

Condition: Very Good

$675

PRADA Vernice 65mm Pumps 40 CipriaCompany Product

Prada

Vernice 65mm Pumps 40 Cipria

Condition: Excellent

$425

PRADA Vitello Daino Shoulder Bag SugheroCompany Product

Prada

Vitello Daino Shoulder Bag Sughero

Condition: Very Good

$590

PRADA Camoscio 65mm Pumps 36 BiegeCompany Product

Prada

Camoscio 65mm Pumps 36 Biege

Condition: Excellent

$455

PRADA Raffia Embroidered Logo Tote Bag BlackCompany Product

Prada

Raffia Embroidered Logo Tote Bag Black

Condition: Excellent

$1,365

PRADA Spazzolato Cleo Flap Shoulder Bag AcquaCompany Product

Prada

Spazzolato Cleo Flap Shoulder Bag Acqua

Condition: Very Good

$2,240

PRADA Nylon Re-Edition 2005 Shoulder Bag CocoaCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Cocoa

Condition: Excellent

$1,815

PRADA Acetate Symbole Sunglasses SPR 17W BlackCompany Product

Prada

Acetate Symbole Sunglasses SPR 17W Black

Condition: Excellent

$455

PRADA Shearling Logo Mini Tote Black WhiteCompany Product

Prada

Shearling Logo Mini Tote Black White

Condition: Excellent

$1,675

PRADA Nylon Visor M BlackCompany Product

Prada

Nylon Visor M Black

Condition: Excellent

$520

PRADA Vitello Daino Zip Hobo ArgillaCompany Product

Prada

Vitello Daino Zip Hobo Argilla

Condition: Very Good

$670

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,550

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackCompany Product

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Saffiano Metal Card Holder BlackCompany Product

Prada

Saffiano Metal Card Holder Black

Condition: Very Good

$240

PRADA Soft Calf Medium Diagramme Flap BlackCompany Product

Prada

Soft Calf Medium Diagramme Flap Black

Condition: Excellent

$1,660

PRADA Saffiano Metal Oro Chain Wallet FuocoCompany Product

Prada

Saffiano Metal Oro Chain Wallet Fuoco

Condition: Very Good

$670

PRADA Saffiano Money Clip Bi-Fold Wallet BlackCompany Product

Prada

Saffiano Money Clip Bi-Fold Wallet Black

Condition: Excellent

$240

PRADA Saffiano Lux Convertible Bowler GlicineCompany Product

Prada

Saffiano Lux Convertible Bowler Glicine

Condition: Very Good

$960

PRADA Wicker Canvas Shoulder Bag BlackCompany Product

Prada

Wicker Canvas Shoulder Bag Black

Condition: Very Good

$995

PRADA Saffiano Soft Calfskin Tote BlackCompany Product

Prada

Saffiano Soft Calfskin Tote Black

Condition: Very Good

$1,660

PRADA Nylon Tessuto Impuntu Quilted Backpack BlackCompany Product

Prada

Nylon Tessuto Impuntu Quilted Backpack Black

Condition: Excellent

$1,385

PRADA Vitello Move Triangle Logo Miniborse BlackCompany Product

Prada

Vitello Move Triangle Logo Miniborse Black

Condition: Giftable

$1,045

PRADA Saffiano Lux Odette Crossbody BlackCompany Product

Prada

Saffiano Lux Odette Crossbody Black

Condition: Excellent

$1,445

PRADA City Calfskin Sidonie Shoulder Bag Marea GreenCompany Product

Prada

City Calfskin Sidonie Shoulder Bag Marea Green

Condition: Very Good

$1,170

PRADA Acetate Sunglasses SPR 14W Tortoise PinkCompany Product

Prada

Acetate Sunglasses SPR 14W Tortoise Pink

Condition: Very Good

$350

PRADA Tessuto Nylon Sport Shoulder Bag BegoniaCompany Product

Prada

Tessuto Nylon Sport Shoulder Bag Begonia

Condition: Very Good

$560

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