Prada

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In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.

681 items total

Prada

Vitello Phenix Messenger Bag Cammeo

Condition: Excellent

$1,395

Prada

Saffiano Travel Backpack Black

Condition: Excellent

$850

Prada

Vitello Daino Dynamique Tote Black

Condition: Very Good

$1,880

Prada

Vitello Daino Hobo Bruciato

Condition: Excellent

$800

Prada

Nappa Spectrum Shoulder Bag Powder Beige

Condition: Excellent

$1,230

Prada

Soft Calfskin Tote Black

Condition: Excellent

$750

Prada

Satin Crystal Mini Re-Edition 2000 Bag Black

Condition: Excellent

$2,395

Prada

Nylon Bucket Hat M Black

Condition: Very Good

$425

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Giftable

$1,950

Prada

Tessuto Nylon Saffiano Crossbody Bag Black

Condition: Excellent

$795

Prada

Saffiano Crossbody Bag Black

Condition: Excellent

$550

Prada

Vitello Daino Crossbody Black

Condition: Very Good

$895

Prada

Vitello Intreccio Tress Shoulder Bag Black

Condition: Excellent

$1,550

Prada

Calfskin Nylon Monolith Boots 40 Black

Condition: Excellent

$1,350

Prada

Vitello Daino Zip Shopping Tote Black

Condition: Very Good

$650

Prada

Nylon Logo Crossbody Bag Mimetico

Condition: Very Good

$425

Prada

Satin Raso Shoulder Bag Black

Condition: Excellent

$550

Prada

Tessuto Nylon Calfskin Shopping Tote Black

Condition: Very Good

$495

Prada

Jacquard Small Symbole Tote Black Beige

Condition: Excellent

$2,650

Prada

Calfskin Nylon Monolith Boots 38.5 Black

Condition: Very Good

$995

Prada

Vitello Phenix Camera Bag Cammeo

Condition: Excellent

$1,153

Prada

Wicker Canvas Bucket Bag Naturale

Condition: Excellent

$895

Prada

Brushed Calfskin Small Supernova Bag Black

Condition: Excellent

$2,695

Prada

Nylon Re-Nylon Headband Cornflower Blue

Condition: Excellent

$475

Prada

City Calf Camera Bag Black

Condition: Excellent

$1,250

Prada

Square Sunglasses SPR 15W Black White

Condition: Excellent

$250

Prada

Shearling Logo Tote Pink Black

Condition: Excellent

$1,995

Prada

Saffiano Metal Tab Wallet Cammeo

Condition: Excellent

$450

Prada

Saffiano Mini Shoulder Bag Bianco

Condition: Excellent

$1,795

Prada

Brushed Calfskin Loafers 36 Black

Condition: Excellent

$1,095

Prada

Raffia Embroidered Logo Tote Naturale

Condition: New

$1,950

Prada

Soft Calfskin Diagramme Camera Bag Black

Condition: Very Good

$1,095

Prada

Saffiano Re-Edition 2005 Shoulder Bag Aqua

Condition: Excellent

$1,695

Prada

Tessuto Nylon Gaufre Tote Rosso

Condition: Very Good

$410

Prada

Brushed Calfskin Flap Shoulder Bag Alabastro

Condition: Excellent

$1,365

Prada

Satin Crystal Mini Re-Edition 2000 Bag Black

Condition: Excellent

$2,525

Prada

Satin Crystal Mini Re-Edition 2000 Bag Black

Condition: Excellent

$2,465

Prada

Saffiano Soft Calfskin Tote Bianco

Condition: Excellent

$1,295

Prada

Soft Calfskin Diagramme Camera Bag Giada

Condition: Very Good

$850

Prada

City Calf Saffiano Cahier Bag Black

Condition: Excellent

$1,795

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,795

Prada

Satin Crystal Clutch Black

Condition: Very Good

$250

Prada

Tessuto Nylon Sport Mini Shoulder Bag Black

Condition: Very Good

$695

Prada

Calfskin Triangle Wristlet White

Condition: Excellent

$1,795

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,495

Prada

Tessuto Nylon Saffiano Medium Backpack Black

Condition: Very Good

$1,195

Prada

Tessuto Nylon Mini Camera Crossbody Rosso

Condition: Very Good

$425

Prada

Saffiano Mens Brique Crossbody Bag White Black

Condition: Excellent

$1,295

Prada

Raffia Embroidered Logo Tote Bag Naturale

Condition: Excellent

$1,850

Prada

Terry Mini Re-Edition 2000 Bag Rosa Black

Condition: Very Good

$895

Prada

Sequin Triangle Crossbody Green

Condition: Excellent

$2,395

Prada

Glace Calfskin Studded Crossbody Black

Condition: Excellent

$1,295

Prada

Raffia Embroidered Logo Tote Bag Naturale

Condition: Excellent

$1,775

Prada

Calfskin Nylon Monolith Boots 39.5 Black

Condition: Very Good

$1,295

Prada

Nylon Vela Small Backpack Black

Condition: Good

$450

Prada

Nylon Tessuto Impuntu Quilted Backpack Black

Condition: Excellent

$1,595

Prada

Canvas PVC Bucket Hat M Blue

Condition: Excellent

$300

Prada

Vitello Daino Tote Beige

Condition: Very Good

$345

Prada

Tessuto Nylon Saffiano Tote Mimetico Black

Condition: Excellent

$795

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Giftable

$1,995

Prada

Vitello Daino Small Dynamique Tote Chalk White

Condition: Excellent

$1,995

Prada

Vitello Daino Shoulder Bag Bianco

Condition: Excellent

$795

Prada

Tessuto Nylon Belt Bag Black

Condition: Very Good

$650

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$725

Prada

Canvas Rocksand Combat Boots 36.5 Nude

Condition: Excellent

$750

Prada

Soft Calf Chain Tote Black

Condition: Very Good

$465

Prada

Saffiano Pushlock Satchel Black

Condition: Very Good

$495

Prada

Nylon Vela Backpack Green

Condition: Good

$450

Prada

Re-Nylon Duet Drawstring Shoulder Bag Black

Condition: Excellent

$1,450

Prada

Jacquard Small Symbole Tote Black Beige

Condition: Excellent

$2,595

Prada

Vitello Daino Small Dynamique Tote Black

Condition: Excellent

$2,095

Prada

Tessuto Nylon Saffiano Hobo Baltico

Condition: Very Good

$550

Prada

City Calf Saffiano Cahier Bag Fuxia Black

Condition: Very Good

$1,395

Prada

City Calf Saffiano Cahier Bag Marmo

Condition: Very Good

$1,225

Prada

Calfskin Studded Handbag Beige

Condition: Very Good

$415

Prada

Tessuto Nylon Sport Bag Black

Condition: Very Good

$375

Prada

Vitello Daino Top Handle Tote Brown

Condition: Very Good

$495

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