Burberry

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The Burberry company officially started in 1856 when a young Thomas Burberry, formerly a draper’s apprentice, opened his own store in Basingstoke, Hampshire England. He was 21 years old. The store’s reputation for providing quality outdoor attire grew over the next several years. The year 1880 saw the company’s introduction of gabardine, a water-resistant yet breathable fabric that Burberry began incorporating into his designs. It was also around this time when the store began to be known, not simply as “Burberry,” but “Burberrys of London” (a name that can be found on some vintage items from the time). This change in designation was a result of customers from all over world referring to this increasingly popular store. In 1891, another store was opened in Haymarket, London. The official Burberry logo was designed in 1901 and featured an equestrian knight and the Latin word “prorsum” (or “forward”). In 1911, Burberry provided coats and tents for outdoorsman Roald Amundsen’s expedition to the South Pole, and also for his expedition across the frozen tundra of Antarctica in 1914. British mountaineer George Mallory wore a Burberry gabardine jacket when climbing Mount Everest in 1924. In that same year, Burberry was commissioned by the United Kingdom War Office to design a raincoat suitable for battle, and the “trench coat” was born. First worn only by military personnel, the coats became popular with the general public in the late 1920s. The signature Burberry check design became the standard lining for the trench coat. Christopher Bailey joined the company as creative director decades later, in 2001. In July 2002, Burberry Group plc was floated on the London Stock Exchange. By late 2005, the UK retailing group GUS had handed over its remaining interest in Burberry to its shareholders. That same year, Sanyo Shokai was the license holder in Japan for Burberry’s ready-to-wear line. Rose Marie Bravo, Burberry’s Chief Executive, retired in 2006. During her tenure at Burberry, Bravo had been responsible for the brand’s mass market success as a result of licensing. American businesswoman Angela Ahrendts took Bravo’s place, and was named as the company’s CEO in 2006. Formerly a VP at Liz Claiborne, Ahrendts brought her exceptional business acumen over to the Burberry brand and, along with creative director Bailey, changed the brand’s “chav-like” (or ruffian-like) reputation back to a more refined status. The two executives achieved this by removing the signature Burberry check pattern from 90% of the company’s products. They also bought out the Spanish franchise worth 20% of group revenues. These and other decisions were made as a result of a business approach modeled after iconic design brands that included Apple Inc. In 2014, Christopher Bailey took Ahrendts’ place as Burberry’s CEO and Chief Creative Officer. The success of the Burberry brand is further underlined by the fact that Queen Elizabeth II and the Prince of Wales granted Royal Warrants to the company, an honor that remains in effect despite closure of the Burberry factory in Wales. The company’s viability is shown in its listing on the London Stock Exchange, as well as its place as a constituent in the FTSE 100 Index. Ranked 73rd in Interbrand’s “Best Global Brands” list in 2014, Burberry has proven to be one of the world’s most lucrative brands. The company has stores and franchises across the globe, and also sells through concessions in third-party stores. As one of Britain’s most famous fashion houses, Burberry continues to distribute outerwear, accessories, fragrances, sunglasses and cosmetics. The tartan pattern that characterizes the brand is one of the most frequently copied trademarks. The brand’s iconic designs include the famous Burberry handbags, which often sport the brand’s distinctive check-mark pattern. Celebrities who wear Burberry include Victoria Beckham, Kate Bosworth, Sandra Bullock, Naomi Campbell, Alexa Chung, Anna Kendrick, Jennifer Lawrence, and Michelle Williams.

Burberry

Calfskin Monogram Medium TB Bag Beige

Condition: Excellent

$900

Burberry

Haymarket Check Small Canterbury Tote Red

Condition: Very Good

$510

Burberry

Lambskin Quilted Small Lola Bum Bag Black

Condition: Excellent

$795

Burberry

Calfskin Medium TB Bag Malt Brown

Condition: Excellent

$995

Burberry

Cashmere Giant Heart Fringe Scarf Pink

Condition: Excellent

$540

Burberry

Calfskin Medium TB Bag Black

Condition: Excellent

$1,125

Burberry

Lambswool Check Fringe Scarf Camel

Condition: Excellent

$285

Burberry

E-Canvas Giant Check Pouch Dark Birch

Condition: Excellent

$920

Burberry

E-Canvas Jake Giant Check Messenger Dark Birch

Condition: Excellent

$695

Burberry

E-Canvas Icon Stripe Sonny Bum Bag Archive Beige

Condition: Excellent

$725

Burberry

Satin Mythical Alphabet Print Bag Orange White

Condition: Very Good

$450

Burberry

Charcoal Check Calfskin Bi-Fold Wallet

Condition: Giftable

$275

Burberry

Calfskin Small TB Bag Rose Beige

Condition: Excellent

$850

Burberry

E-Canvas Monogram Stripe Book Tote Bridle Brown

Condition: Excellent

$920

Burberry

Nylon Medium Rucksack Backpack Green

Condition: Very Good

$735

Burberry

E-Canvas Giant Check Oscar Crossbody Dark Birch

Condition: Excellent

$825

Burberry

Canvas Denny Camouflage Tote Multicolor

Condition: Excellent

$1,095

Burberry

Silk Giant Check Scarf Pink Ivory

Condition: Excellent

$295

Burberry

Wool Cashmere Check Fringe Scarf Red Black

Condition: Very Good

$295

Burberry

Kelbrook Icon Stripe Coin Case Archive Beige

Condition: Very Good

$275

Burberry

Calfskin Monogram Motif TB Bucket Black

Condition: New

$895

Burberry

Canvas Check Hackberry Crossbody Bag Soft Fawn

Condition: Excellent

$895

Burberry

Calfskin Mini TB Bag Rose Beige

Condition: Excellent

$595

Burberry

Grainy Calfskin Mini Buckle Bag Pink

Condition: Excellent

$350

Burberry

Supernova Check Large Nickie Tote Black

Condition: Very Good

$495

Burberry

Supernova Check Large Larkin Hobo White

Condition: Very Good

$275

Burberry

Calfskin Vintage Check New Hampshire Bag Black

Condition: Excellent

$1,095

Burberry

Lambswool Stripe Scarf Camel

Condition: Excellent

$195

Burberry

Lambswool Check Fringe Scarf Green

Condition: New

$195

Burberry

Lambskin Quilted Mini Lola Bag Black

Condition: Excellent

$950

Burberry

Wool Silk House Check Lightweight Scarf Red

Condition: Very Good

$195

Burberry

Silk Giant Check Scarf Camel

Condition: Excellent

$350

Burberry

Nylon Logo Large Ardwell Tote Black

Condition: Excellent

$550

Burberry

Technical Cotton Micro Check Bucket Hat M

Condition: Excellent

$450

Burberry

Econyl Logo Print Crossbody Bag Black

Condition: Excellent

$725

Burberry

Cashmere Jacquard Monogram Scarf Beige

Condition: Very Good

$250

Burberry

Wool Half Mega Check Fringe Scarf Red

Condition: Excellent

$250

Burberry

Cashmere Vintage Check Fringe Scarf Stone

Condition: Very Good

$295

Burberry

Cashmere Giant Check Fringe Scarf Camel

Condition: Excellent

$450

Burberry

Silk Rose Print Large Square Scarf Multicolor

Condition: Very Good

$295

Burberry

E-Canvas Monogram Stripe Backpack Bridle Brown

Condition: Excellent

$895

Burberry

Marais Calfskin Medium Belt Bag Pale Ash Rose

Condition: Very Good

$795

Burberry

Shiny Soft Calfskin Small Banner Tote Black

Condition: Excellent

$695

Burberry

Nylon Logo Medium Ardwell Tote Navy

Condition: Excellent

$595

Burberry

Nylon Neo Crossbody Bag Black

Condition: Excellent

$625

Burberry

Haymarket Check Buckle Crossbody Bag Dark Brown

Condition: Very Good

$395

Burberry

Haymarket Check Small Loxley Crossbody Black

Condition: Excellent

$795

Burberry

Nylon Check Buckleigh Packable Tote Charcoal

Condition: Very Good

$225

Burberry

Lambskin Quilted Olympia Pouch Black

Condition: Excellent

$525

Burberry

Prorsum Handpainted Tapestry Bloomsbury Burgundy

Condition: Very Good

$695

Burberry

Calfskin Sandon TB Card Case Bright Sky Blue

Condition: Very Good

$225

Burberry

Calfskin Star Print Card Case Black

Condition: Excellent

$225

Burberry

Silk Mega Check Scarf Fuchsia Pink

Condition: Very Good

$250

Burberry

Calfskin Logo Embossed Medium Ardwell Tote Tan

Condition: Excellent

$995

Burberry

Nylon Monogram Sonny Bum Bag Beige

Condition: Very Good

$750

Burberry

Nylon Small Rucksack Backpack Mauve Pink

Condition: Very Good

$450

Burberry

Cashmere Giant Icon Check Fringe Scarf Ash Rose

Condition: Very Good

$325

Burberry

Nylon Neo Crossbody Bag Black

Condition: Giftable

$695

Burberry

Nylon Small Rucksack Backpack Burgundy Red

Condition: Excellent

$920

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