Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
788 items
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  1. PRADA Saffiano Triangle Card Case MangoPRADA Saffiano Triangle Card Case Mango

    Prada Saffiano Triangle Card Case Mango

    Condition: Excellent

    $325

  2. PRADA Vitello Corsica Pocket Hobo Bag BlackPRADA Vitello Corsica Pocket Hobo Bag Black

    Prada Vitello Corsica Pocket Hobo Bag Black

    Condition: Excellent

    $950

  3. PRADA Acetate Symbole Sunglasses SPR 06Y TortoisePRADA Acetate Symbole Sunglasses SPR 06Y Tortoise

    Prada Acetate Symbole Sunglasses SPR 06Y Tortoise

    Condition: Shows Wear

    $395

  4. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

    Prada Nylon Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $1,295

  5. PRADA Sequin Metal Triangle Logo Bucket Bag BlackPRADA Sequin Metal Triangle Logo Bucket Bag Black

    Prada Sequin Metal Triangle Logo Bucket Bag Black

    Condition: Excellent

    $1,295

  6. PRADA Tessuto Nylon Vela Diaper Bag BlackPRADA Tessuto Nylon Vela Diaper Bag Black

    Prada Tessuto Nylon Vela Diaper Bag Black

    Condition: Shows Wear

    $795

  7. PRADA Knit Fabric Logo Womens Sneakers 37 Black WhitePRADA Knit Fabric Logo Womens Sneakers 37 Black White

    Prada Knit Fabric Logo Womens Sneakers 37 Black White

    Condition: Shows Wear

    $295

  8. PRADA Vitello Daino Briefcase CobaltoPRADA Vitello Daino Briefcase Cobalto

    Prada Vitello Daino Briefcase Cobalto

    Condition: Shows Wear

    $695

  9. PRADA Satin Crystal Mini Re-Edition 2000 Bag CristalPRADA Satin Crystal Mini Re-Edition 2000 Bag Cristal

    Prada Satin Crystal Mini Re-Edition 2000 Bag Cristal

    Condition: Excellent

    $1,695

  10. PRADA Nylon Saffiano Medium Backpack DesertoPRADA Nylon Saffiano Medium Backpack Deserto

    Prada Nylon Saffiano Medium Backpack Deserto

    Condition: Excellent

    $1,150

  11. PRADA Saffiano Lux Mini Promenade Tote FuocoPRADA Saffiano Lux Mini Promenade Tote Fuoco

    Prada Saffiano Lux Mini Promenade Tote Fuoco

    Condition: Excellent

    $895

  12. PRADA Nylon Metal Triangle Logo Monolith Pouch BlackPRADA Nylon Metal Triangle Logo Monolith Pouch Black

    Prada Nylon Metal Triangle Logo Monolith Pouch Black

    Condition: Excellent

    $250

  13. PRADA Grace Lux Triangle Shoulder Bag WhitePRADA Grace Lux Triangle Shoulder Bag White

    Prada Grace Lux Triangle Shoulder Bag White

    Condition: Excellent

    $1,150

  14. PRADA Vitello Daino Shopping Satchel BlackPRADA Vitello Daino Shopping Satchel Black

    Prada Vitello Daino Shopping Satchel Black

    Condition: Excellent

    $1,095

  15. PRADA Tessuto Nylon Chain Shoulder Bag BlackPRADA Tessuto Nylon Chain Shoulder Bag Black

    Prada Tessuto Nylon Chain Shoulder Bag Black

    Condition: Shows Wear

    $550

  16. PRADA Saffiano Travel Medium Brique Crossbody Bag BluettePRADA Saffiano Travel Medium Brique Crossbody Bag Bluette

    Prada Saffiano Travel Medium Brique Crossbody Bag Bluette

    Condition: Shows Wear

    $1,495

  17. PRADA Saffiano Shopping Tote BlackPRADA Saffiano Shopping Tote Black

    Prada Saffiano Shopping Tote Black

    Condition: Shows Wear

    $725

  18. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

    Prada Nylon Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $1,450

  19. PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

    Prada Saffiano Medium Galleria Double Zip Tote Black

    Condition: Excellent

    $1,150

  20. PRADA City Calfskin Perforated Triangle Tote BlackPRADA City Calfskin Perforated Triangle Tote Black

    Prada City Calfskin Perforated Triangle Tote Black

    Condition: Excellent

    $1,450

  21. PRADA Grace Lux Concept Tote BlackPRADA Grace Lux Concept Tote Black

    Prada Grace Lux Concept Tote Black

    Condition: Shows Wear

    $695

  22. PRADA Canapa Camouflage Tote  Pink BrownPRADA Canapa Camouflage Tote  Pink Brown

    Prada Canapa Camouflage Tote Pink Brown

    Condition: Shows Wear

    $550

  23. PRADA Nappa Gaufre Flap CipriaPRADA Nappa Gaufre Flap Cipria

    Prada Nappa Gaufre Flap Cipria

    Condition: Shows Wear

    $1,095

  24. PRADA Vitello Phenix Shoulder Bag CannellaPRADA Vitello Phenix Shoulder Bag Cannella

    Prada Vitello Phenix Shoulder Bag Cannella

    Condition: Shows Wear

    $1,095

  25. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

    Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

    Condition: Excellent

    $1,250

  26. PRADA Saffiano City Calfskin Medium Esplanade CammeoPRADA Saffiano City Calfskin Medium Esplanade Cammeo

    Prada Saffiano City Calfskin Medium Esplanade Cammeo

    Condition: Shows Wear

    $1,195

  27. PRADA Nylon New Vela Studded Backpack BlackPRADA Nylon New Vela Studded Backpack Black

    Prada Nylon New Vela Studded Backpack Black

    Condition: Excellent

    $1,075

  28. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

    Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

    Condition: Excellent

    $1,250

  29. PRADA Saffiano Soft Tote CaramelPRADA Saffiano Soft Tote Caramel

    Prada Saffiano Soft Tote Caramel

    Condition: Shows Wear

    $1,150

  30. PRADA Re-Nylon Metal Logo Scrunchie BlackPRADA Re-Nylon Metal Logo Scrunchie Black

    Prada Re-Nylon Metal Logo Scrunchie Black

    Condition: Excellent

    $250

  31. PRADA Vitello Daino Soft Hobo Messenger Bag SabbiaPRADA Vitello Daino Soft Hobo Messenger Bag Sabbia

    Prada Vitello Daino Soft Hobo Messenger Bag Sabbia

    Condition: Excellent

    $2,195

  32. PRADA Saffiano City Calfskin Small Esplanade Tote BlackPRADA Saffiano City Calfskin Small Esplanade Tote Black

    Prada Saffiano City Calfskin Small Esplanade Tote Black

    Condition: Shows Wear

    $1,195

  33. PRADA Vitello Phenix Zippered Messenger Hobo CammeoPRADA Vitello Phenix Zippered Messenger Hobo Cammeo

    Prada Vitello Phenix Zippered Messenger Hobo Cammeo

    Condition: Excellent

    $1,895

  34. PRADA Saffiano Lux Medium Tote CammeoPRADA Saffiano Lux Medium Tote Cammeo

    Prada Saffiano Lux Medium Tote Cammeo

    Condition: Shows Wear

    $850

  35. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

    Prada Nylon Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $1,150

  36. PRADA Vitello Phenix Crossbody Bag TalcoPRADA Vitello Phenix Crossbody Bag Talco

    Prada Vitello Phenix Crossbody Bag Talco

    Condition: Excellent

    $1,250

  37. PRADA City Calfskin Tambour Bucket Bag BlackPRADA City Calfskin Tambour Bucket Bag Black

    Prada City Calfskin Tambour Bucket Bag Black

    Condition: Excellent

    $1,350

  38. PRADA Spazzolato Round Coin Pouch Bag Charm BlackPRADA Spazzolato Round Coin Pouch Bag Charm Black

    Prada Spazzolato Round Coin Pouch Bag Charm Black

    Condition: Excellent

    $225

  39. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

    Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $2,295

  40. PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

    Prada Acetate Symbole Sunglasses SPR 17W Black

    Condition: Excellent

    $350

  41. PRADA City Calf Flap Shoulder Bag WhitePRADA City Calf Flap Shoulder Bag White

    Prada City Calf Flap Shoulder Bag White

    Condition: Excellent

    $1,895

  42. PRADA Grace Lux Triangle Shoulder Bag SolePRADA Grace Lux Triangle Shoulder Bag Sole

    Prada Grace Lux Triangle Shoulder Bag Sole

    Condition: New

    $1,395

  43. PRADA Re-Nylon Triangle Womens Bucket Hat M MentaPRADA Re-Nylon Triangle Womens Bucket Hat M Menta

    Prada Re-Nylon Triangle Womens Bucket Hat M Menta

    Condition: Shows Wear

    $295

  44. PRADA Saffiano Cuir Large Double Bag Black FuocoPRADA Saffiano Cuir Large Double Bag Black Fuoco

    Prada Saffiano Cuir Large Double Bag Black Fuoco

    Condition: Shows Wear

    $1,610

  45. PRADA Saffiano Mini Galleria Double Zip Tote OrchideaPRADA Saffiano Mini Galleria Double Zip Tote Orchidea

    Prada Saffiano Mini Galleria Double Zip Tote Orchidea

    Condition: Excellent

    $1,095

  46. PRADA itello Daino Tote ArgillaPRADA itello Daino Tote Argilla

    Prada itello Daino Tote Argilla

    Condition: Shows Wear

    $650

  47. PRADA Saffiano Metal Oro Chain Wallet MarmoPRADA Saffiano Metal Oro Chain Wallet Marmo

    Prada Saffiano Metal Oro Chain Wallet Marmo

    Condition: Excellent

    $650

  48. PRADA Saffiano Small Galleria Double Zip Tote CobaltoPRADA Saffiano Small Galleria Double Zip Tote Cobalto

    Prada Saffiano Small Galleria Double Zip Tote Cobalto

    Condition: Shows Wear

    $950

  49. PRADA Saffiano Travel Medium Brique Crossbody Bag BlackPRADA Saffiano Travel Medium Brique Crossbody Bag Black

    Prada Saffiano Travel Medium Brique Crossbody Bag Black

    Condition: Excellent

    $2,095

  50. PRADA Acetate Symbole Sunglasses SPR 23Y BluePRADA Acetate Symbole Sunglasses SPR 23Y Blue

    Prada Acetate Symbole Sunglasses SPR 23Y Blue

    Condition: Excellent

    $295

  51. PRADA Jacquard Logo Tote Corda BruciatoPRADA Jacquard Logo Tote Corda Bruciato

    Prada Jacquard Logo Tote Corda Bruciato

    Condition: Shows Wear

    $525

  52. PRADA Acetate Cinema Sunglasses SPR 09Q MauvePRADA Acetate Cinema Sunglasses SPR 09Q Mauve

    Prada Acetate Cinema Sunglasses SPR 09Q Mauve

    Condition: Shows Wear

    $225

  53. PRADA Satin Crystal Mini Re-Edition 2000 Bag AlabastroPRADA Satin Crystal Mini Re-Edition 2000 Bag Alabastro

    Prada Satin Crystal Mini Re-Edition 2000 Bag Alabastro

    Condition: Shows Wear

    $1,595

  54. PRADA Saffiano Lux Large Galleria Double Zip Tote BlackPRADA Saffiano Lux Large Galleria Double Zip Tote Black

    Prada Saffiano Lux Large Galleria Double Zip Tote Black

    Condition: Shows Wear

    $1,695

  55. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

    Prada Nylon Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $1,425

  56. PRADA Tessuto Nylon Montagna Belt Bag BluePRADA Tessuto Nylon Montagna Belt Bag Blue

    Prada Tessuto Nylon Montagna Belt Bag Blue

    Condition: Excellent

    $750

  57. PRADA Metal Sunglasses SPR56Z GoldPRADA Metal Sunglasses SPR56Z Gold

    Prada Metal Sunglasses SPR56Z Gold

    Condition: Shows Wear

    $350

  58. PRADA Vitello Daino Soft Medium Dynamique Tote BlackPRADA Vitello Daino Soft Medium Dynamique Tote Black

    Prada Vitello Daino Soft Medium Dynamique Tote Black

    Condition: Shows Wear

    $1,550

  59. PRADA Patent America's Cup Patchwork Sneakers 36 BlackPRADA Patent America's Cup Patchwork Sneakers 36 Black

    Prada Patent America's Cup Patchwork Sneakers 36 Black

    Condition: Shows Wear

    $550

  60. PRADA Acetate Sunglasses SPR 25Z TransparentPRADA Acetate Sunglasses SPR 25Z Transparent

    Prada Acetate Sunglasses SPR 25Z Transparent

    Condition: Excellent

    $250

  61. PRADA Saffiano Shine Monochrome Card Holder BlackPRADA Saffiano Shine Monochrome Card Holder Black

    Prada Saffiano Shine Monochrome Card Holder Black

    Condition: Excellent

    $350

  62. PRADA Soft Calfskin Arque Shoulder Bag BlackPRADA Soft Calfskin Arque Shoulder Bag Black

    Prada Soft Calfskin Arque Shoulder Bag Black

    Condition: Excellent

    $2,295

  63. PRADA Metal Sunglasses SPR 60F GreyPRADA Metal Sunglasses SPR 60F Grey

    Prada Metal Sunglasses SPR 60F Grey

    Condition: Shows Wear

    $195

  64. PRADA Saffiano Metal Oro Chain Wallet BleuettePRADA Saffiano Metal Oro Chain Wallet Bleuette

    Prada Saffiano Metal Oro Chain Wallet Bleuette

    Condition: Shows Wear

    $475

  65. PRADA Vitello Move Metal Oro Chain Wallet BlackPRADA Vitello Move Metal Oro Chain Wallet Black

    Prada Vitello Move Metal Oro Chain Wallet Black

    Condition: Excellent

    $795

  66. PRADA Tessuto Nylon Sport Mini Shoulder Bag BlackPRADA Tessuto Nylon Sport Mini Shoulder Bag Black

    Prada Tessuto Nylon Sport Mini Shoulder Bag Black

    Condition: Shows Wear

    $550

  67. PRADA Saffiano Lux Parabole Tote TurchesePRADA Saffiano Lux Parabole Tote Turchese

    Prada Saffiano Lux Parabole Tote Turchese

    Condition: Excellent

    $750

  68. PRADA City Calf Flap Shoulder Bag CognacPRADA City Calf Flap Shoulder Bag Cognac

    Prada City Calf Flap Shoulder Bag Cognac

    Condition: Excellent

    $1,150

  69. PRADA Linen Vitello Large Logo Tote NaturalPRADA Linen Vitello Large Logo Tote Natural

    Prada Linen Vitello Large Logo Tote Natural

    Condition: Excellent

    $1,995

  70. PRADA Terry Cloth Tote Bag White BlackPRADA Terry Cloth Tote Bag White Black

    Prada Terry Cloth Tote Bag White Black

    Condition: New

    $1,095

  71. PRADA Saffiano Clutch Pouch GreyPRADA Saffiano Clutch Pouch Grey

    Prada Saffiano Clutch Pouch Grey

    Condition: Shows Wear

    $295

  72. PRADA Tessuto Nylon Calfskin Chain Tote BlackPRADA Tessuto Nylon Calfskin Chain Tote Black

    Prada Tessuto Nylon Calfskin Chain Tote Black

    Condition: Shows Wear

    $695

  73. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

    Prada Nylon Re-Edition 2005 Shoulder Bag Black

    Condition: Excellent

    $1,550

  74. PRADA Acetate Square Sunglasses SPR 16Y Havana BeigePRADA Acetate Square Sunglasses SPR 16Y Havana Beige

    Prada Acetate Square Sunglasses SPR 16Y Havana Beige

    Condition: Excellent

    $275

  75. PRADA Acetate Symbole Sunglasses SPR 13Z BlackPRADA Acetate Symbole Sunglasses SPR 13Z Black

    Prada Acetate Symbole Sunglasses SPR 13Z Black

    Condition: Shows Wear

    $325

  76. PRADA Vitello Lace Up Boots 35.5 CognacPRADA Vitello Lace Up Boots 35.5 Cognac

    Prada Vitello Lace Up Boots 35.5 Cognac

    Condition: Excellent

    $895

  77. PRADA Saffiano Lux Mini Promenade Tote FuxiaPRADA Saffiano Lux Mini Promenade Tote Fuxia

    Prada Saffiano Lux Mini Promenade Tote Fuxia

    Condition: Excellent

    $950

  78. PRADA Tessuto Nylon Vela Small Backpack BlackPRADA Tessuto Nylon Vela Small Backpack Black

    Prada Tessuto Nylon Vela Small Backpack Black

    Condition: Shows Wear

    $850

  79. PRADA Calfskin Buckle Bag With Jeweled Belt BlackPRADA Calfskin Buckle Bag With Jeweled Belt Black

    Prada Calfskin Buckle Bag With Jeweled Belt Black

    Condition: Excellent

    $3,795

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