Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
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Bags
PRADA Satin Crystal Cleo Shoulder Bag PlatinoPRADA Satin Crystal Cleo Shoulder Bag Platino

Prada

Satin Crystal Cleo Shoulder Bag Platino

Condition: Excellent

$2,550

PRADA Saffiano Lux Small Promenade Tote OrchideaPRADA Saffiano Lux Small Promenade Tote Orchidea

Prada

Saffiano Lux Small Promenade Tote Orchidea

Condition: Very Good

$1,230

PRADA Canapa Small Shopping Tote RossoPRADA Canapa Small Shopping Tote Rosso

Prada

Canapa Small Shopping Tote Rosso

Condition: Excellent

$775

PRADA Soft Calfskin Duffle Travel Bag BlackPRADA Soft Calfskin Duffle Travel Bag Black

Prada

Soft Calfskin Duffle Travel Bag Black

Condition: Very Good

$885

PRADA Vitello Trend Cleo Shoulder Bag BlackPRADA Vitello Trend Cleo Shoulder Bag Black

Prada

Vitello Trend Cleo Shoulder Bag Black

Condition: Very Good

$1,025

PRADA Satin Crystal Mini Re-Edition 2000 Bag BlackPRADA Satin Crystal Mini Re-Edition 2000 Bag Black

Prada

Satin Crystal Mini Re-Edition 2000 Bag Black

Condition: Excellent

$2,455

PRADA Re-Nylon Saffiano Shoulder Bag BlackPRADA Re-Nylon Saffiano Shoulder Bag Black

Prada

Re-Nylon Saffiano Shoulder Bag Black

Condition: Excellent

$1,705

PRADA Spazzolato Cleo Shoulder Bag DesertoPRADA Spazzolato Cleo Shoulder Bag Deserto

Prada

Spazzolato Cleo Shoulder Bag Deserto

Condition: Excellent

$1,550

PRADA Vitello Daino Hobo Clay GreyPRADA Vitello Daino Hobo Clay Grey

Prada

Vitello Daino Hobo Clay Grey

Condition: Excellent

$2,135

PRADA Ostrich Re-Edition 2005 Shoulder Bag WhitePRADA Ostrich Re-Edition 2005 Shoulder Bag White

Prada

Ostrich Re-Edition 2005 Shoulder Bag White

Condition: Excellent

$2,850

PRADA Shearling Mini Re-Edition 2000 Bag NaturalePRADA Shearling Mini Re-Edition 2000 Bag Naturale

Prada

Shearling Mini Re-Edition 2000 Bag Naturale

Condition: Very Good

$1,095

PRADA Vitello Daino Dynamique Hobo Soleil CaramelloPRADA Vitello Daino Dynamique Hobo Soleil Caramello

Prada

Vitello Daino Dynamique Hobo Soleil Caramello

Condition: Excellent

$1,350

PRADA Saffiano Cuir Medium Double Handle Tote TalcoPRADA Saffiano Cuir Medium Double Handle Tote Talco

Prada

Saffiano Cuir Medium Double Handle Tote Talco

Condition: Very Good

$1,385

PRADA Saffiano Lux Large Tote BlackPRADA Saffiano Lux Large Tote Black

Prada

Saffiano Lux Large Tote Black

Condition: Very Good

$1,065

PRADA Saffiano Cuir Medium Double Handle Tote CammeoPRADA Saffiano Cuir Medium Double Handle Tote Cammeo

Prada

Saffiano Cuir Medium Double Handle Tote Cammeo

Condition: Very Good

$1,660

PRADA Canvas Racing Logo Tote BlackPRADA Canvas Racing Logo Tote Black

Prada

Canvas Racing Logo Tote Black

Condition: Excellent

$550

PRADA Calfskin Triangle Shoulder Bag BlackPRADA Calfskin Triangle Shoulder Bag Black

Prada

Calfskin Triangle Shoulder Bag Black

Condition: Excellent

$1,660

PRADA Nappa Antique Stitched Flap CammeoPRADA Nappa Antique Stitched Flap Cammeo

Prada

Nappa Antique Stitched Flap Cammeo

Condition: Very Good

$425

PRADA Nappa Gaufre Tote WhitePRADA Nappa Gaufre Tote White

Prada

Nappa Gaufre Tote White

Condition: Very Good

$635

PRADA Raffia Embroidered Logo Tote Bag BlackPRADA Raffia Embroidered Logo Tote Bag Black

Prada

Raffia Embroidered Logo Tote Bag Black

Condition: Excellent

$1,570

PRADA Raffia Embroidered Logo Tote NaturalePRADA Raffia Embroidered Logo Tote Naturale

Prada

Raffia Embroidered Logo Tote Naturale

Condition: New

$2,365

PRADA City Calf Saffiano Cahier Bag BlackPRADA City Calf Saffiano Cahier Bag Black

Prada

City Calf Saffiano Cahier Bag Black

Condition: Excellent

$2,135

PRADA Calfskin Triangle Shoulder Bag BlackPRADA Calfskin Triangle Shoulder Bag Black

Prada

Calfskin Triangle Shoulder Bag Black

Condition: Excellent

$2,085

PRADA Ostrich Tote BlackPRADA Ostrich Tote Black

Prada

Ostrich Tote Black

Condition: Very Good

$940

PRADA Tessuto Nylon Saffiano Crossbody Bag BlackPRADA Tessuto Nylon Saffiano Crossbody Bag Black

Prada

Tessuto Nylon Saffiano Crossbody Bag Black

Condition: Excellent

$990

PRADA Vitello Daino Tote RamePRADA Vitello Daino Tote Rame

Prada

Vitello Daino Tote Rame

Condition: Very Good

$455

PRADA Tessuto Nylon Vela Small Backpack BlackPRADA Tessuto Nylon Vela Small Backpack Black

Prada

Tessuto Nylon Vela Small Backpack Black

Condition: Very Good

$590

PRADA Glace Calfskin Studded Crossbody BlackPRADA Glace Calfskin Studded Crossbody Black

Prada

Glace Calfskin Studded Crossbody Black

Condition: Very Good

$1,255

PRADA Tessuto Nylon Montagna Belt Bag BlackPRADA Tessuto Nylon Montagna Belt Bag Black

Prada

Tessuto Nylon Montagna Belt Bag Black

Condition: Excellent

$990

PRADA Nappa Gaufre Camera Bag BlackPRADA Nappa Gaufre Camera Bag Black

Prada

Nappa Gaufre Camera Bag Black

Condition: Very Good

$850

PRADA Vitello Daino Soft Mini Shoulder Bag CaramelPRADA Vitello Daino Soft Mini Shoulder Bag Caramel

Prada

Vitello Daino Soft Mini Shoulder Bag Caramel

Condition: Excellent

$1,885

PRADA Spazzolato Chain Crossbody Bag BlackPRADA Spazzolato Chain Crossbody Bag Black

Prada

Spazzolato Chain Crossbody Bag Black

Condition: Excellent

$1,495

PRADA Tessuto Nylon Gaufre Shoulder Bag PervincaPRADA Tessuto Nylon Gaufre Shoulder Bag Pervinca

Prada

Tessuto Nylon Gaufre Shoulder Bag Pervinca

Condition: Very Good

$1,045

PRADA City Calf Cahier Belt Bag Geranio BlackPRADA City Calf Cahier Belt Bag Geranio Black

Prada

City Calf Cahier Belt Bag Geranio Black

Condition: Very Good

$1,170

PRADA Vitello Daino Soft Medium Dynamique Tote BlackPRADA Vitello Daino Soft Medium Dynamique Tote Black

Prada

Vitello Daino Soft Medium Dynamique Tote Black

Condition: Very Good

$2,135

PRADA Tessuto Nylon Double Pocket Belt Bag BlackPRADA Tessuto Nylon Double Pocket Belt Bag Black

Prada

Tessuto Nylon Double Pocket Belt Bag Black

Condition: Very Good

$850

PRADA Vitello Daino Top Handle WhitePRADA Vitello Daino Top Handle White

Prada

Vitello Daino Top Handle White

Condition: Excellent

$2,565

PRADA Vitello Daino Pocket Shopping Tote BluePRADA Vitello Daino Pocket Shopping Tote Blue

Prada

Vitello Daino Pocket Shopping Tote Blue

Condition: Very Good

$670

PRADA Vitello Move Metal Oro Chain Wallet BlackPRADA Vitello Move Metal Oro Chain Wallet Black

Prada

Vitello Move Metal Oro Chain Wallet Black

Condition: Very Good

$775

PRADA Saffiano Lux Mini Promenade Tote FuxiaPRADA Saffiano Lux Mini Promenade Tote Fuxia

Prada

Saffiano Lux Mini Promenade Tote Fuxia

Condition: Very Good

$935

PRADA Ostrich Large Galleria Double Zip Tote CognacPRADA Ostrich Large Galleria Double Zip Tote Cognac

Prada

Ostrich Large Galleria Double Zip Tote Cognac

Condition: Very Good

$1,385

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,340

PRADA Saffiano Phone Crossbody Pouch PapayaPRADA Saffiano Phone Crossbody Pouch Papaya

Prada

Saffiano Phone Crossbody Pouch Papaya

Condition: Excellent

$910

PRADA Satin Crystal Cleo Shoulder Bag BlackPRADA Satin Crystal Cleo Shoulder Bag Black

Prada

Satin Crystal Cleo Shoulder Bag Black

Condition: Excellent

$3,775

PRADA Saffiano Cuir Medium Panier Bucket Bag BlackPRADA Saffiano Cuir Medium Panier Bucket Bag Black

Prada

Saffiano Cuir Medium Panier Bucket Bag Black

Condition: Very Good

$1,815

PRADA Nylon Vela Flat Bag BlackPRADA Nylon Vela Flat Bag Black

Prada

Nylon Vela Flat Bag Black

Condition: Good

$350

PRADA Metallic Nappa Shoulder Bag PlatinoPRADA Metallic Nappa Shoulder Bag Platino

Prada

Metallic Nappa Shoulder Bag Platino

Condition: Very Good

$425

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$910

PRADA Vitello Daino Shopping Satchel RamePRADA Vitello Daino Shopping Satchel Rame

Prada

Vitello Daino Shopping Satchel Rame

Condition: Very Good

$670

PRADA Saffiano Lux Chain Wallet BlackPRADA Saffiano Lux Chain Wallet Black

Prada

Saffiano Lux Chain Wallet Black

Condition: Excellent

$960

PRADA Saffiano Soft Calfskin Chain Shoulder Bag GrayPRADA Saffiano Soft Calfskin Chain Shoulder Bag Gray

Prada

Saffiano Soft Calfskin Chain Shoulder Bag Gray

Condition: Very Good

$1,600

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$530

PRADA Tessuto Nylon Saffiano Tote BlackPRADA Tessuto Nylon Saffiano Tote Black

Prada

Tessuto Nylon Saffiano Tote Black

Condition: Very Good

$550

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$1,065

PRADA Satin Crystal Mini Re-Edition 2000 Bag PlatinoPRADA Satin Crystal Mini Re-Edition 2000 Bag Platino

Prada

Satin Crystal Mini Re-Edition 2000 Bag Platino

Condition: Excellent

$2,775

PRADA City Calfskin Saffiano Cahier Bag Fuoco BlackPRADA City Calfskin Saffiano Cahier Bag Fuoco Black

Prada

City Calfskin Saffiano Cahier Bag Fuoco Black

Condition: Very Good

$1,600

PRADA Raffia Embroidered Logo Tote Bag GialloPRADA Raffia Embroidered Logo Tote Bag Giallo

Prada

Raffia Embroidered Logo Tote Bag Giallo

Condition: Very Good

$1,065

PRADA Nylon Vela Mini Crossbody Backpack BlackPRADA Nylon Vela Mini Crossbody Backpack Black

Prada

Nylon Vela Mini Crossbody Backpack Black

Condition: Excellent

$1,095

PRADA Saffiano Lux Parabole Tote FuocoPRADA Saffiano Lux Parabole Tote Fuoco

Prada

Saffiano Lux Parabole Tote Fuoco

Condition: Very Good

$850

PRADA Terry Mini Re-Edition 2000 Bag Celeste BlackPRADA Terry Mini Re-Edition 2000 Bag Celeste Black

Prada

Terry Mini Re-Edition 2000 Bag Celeste Black

Condition: Excellent

$1,095

PRADA City Calf Ribbon Bag PomicePRADA City Calf Ribbon Bag Pomice

Prada

City Calf Ribbon Bag Pomice

Condition: Very Good

$590

PRADA Saffiano Chain Shoulder Bag BlackPRADA Saffiano Chain Shoulder Bag Black

Prada

Saffiano Chain Shoulder Bag Black

Condition: Excellent

$1,365

PRADA Tessuto Nylon Re-Edition 1995 Bag Begonia PinkPRADA Tessuto Nylon Re-Edition 1995 Bag Begonia Pink

Prada

Tessuto Nylon Re-Edition 1995 Bag Begonia Pink

Condition: Excellent

$1,280

PRADA Nappa Arque Shoulder Bag BrownPRADA Nappa Arque Shoulder Bag Brown

Prada

Nappa Arque Shoulder Bag Brown

Condition: Excellent

$2,670

PRADA Saffiano Soft Sound Shoulder Bag RossoPRADA Saffiano Soft Sound Shoulder Bag Rosso

Prada

Saffiano Soft Sound Shoulder Bag Rosso

Condition: Excellent

$455

PRADA Jacquard Logo Tote Corda BruciatoPRADA Jacquard Logo Tote Corda Bruciato

Prada

Jacquard Logo Tote Corda Bruciato

Condition: Very Good

$635

PRADA Tessuto Nylon Mini Re-Edition 2000 Bag BlackPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Black

Prada

Tessuto Nylon Mini Re-Edition 2000 Bag Black

Condition: Excellent

$1,170

PRADA Saffiano Tessuto Nylon Tote BlackPRADA Saffiano Tessuto Nylon Tote Black

Prada

Saffiano Tessuto Nylon Tote Black

Condition: Very Good

$560

PRADA Saffiano Re-Edition 2005 Shoulder Bag ArdesiaPRADA Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Prada

Saffiano Re-Edition 2005 Shoulder Bag Ardesia

Condition: Excellent

$2,240

PRADA Vitello Soft Hobo CammeoPRADA Vitello Soft Hobo Cammeo

Prada

Vitello Soft Hobo Cammeo

Condition: Excellent

$1,210

PRADA Sequin Mini Re-Edition 2000 Bag BlackPRADA Sequin Mini Re-Edition 2000 Bag Black

Prada

Sequin Mini Re-Edition 2000 Bag Black

Condition: Excellent

$1,920

PRADA Vitello Intreccio Tress Tote Bag BlackPRADA Vitello Intreccio Tress Tote Bag Black

Prada

Vitello Intreccio Tress Tote Bag Black

Condition: Very Good

$1,065

PRADA Vitello Phenix Satchel BlackPRADA Vitello Phenix Satchel Black

Prada

Vitello Phenix Satchel Black

Condition: Very Good

$560

PRADA City Calf Saffiano Cahier Astrology Bag ViolaPRADA City Calf Saffiano Cahier Astrology Bag Viola

Prada

City Calf Saffiano Cahier Astrology Bag Viola

Condition: Very Good

$1,850

PRADA Nylon Re-Edition 2005 Shoulder Bag AnanasPRADA Nylon Re-Edition 2005 Shoulder Bag Ananas

Prada

Nylon Re-Edition 2005 Shoulder Bag Ananas

Condition: Very Good

$935

PRADA Soft Calfskin Large Concept Tote PomicePRADA Soft Calfskin Large Concept Tote Pomice

Prada

Soft Calfskin Large Concept Tote Pomice

Condition: Very Good

$695

PRADA Soft Calf Shopping Satchel BambuPRADA Soft Calf Shopping Satchel Bambu

Prada

Soft Calf Shopping Satchel Bambu

Condition: Very Good

$695

PRADA Shearling Arque Shoulder Bag Ecru NoisettePRADA Shearling Arque Shoulder Bag Ecru Noisette

Prada

Shearling Arque Shoulder Bag Ecru Noisette

Condition: Excellent

$2,030

PRADA Nylon Vela Flat Messenger Bag FuocoPRADA Nylon Vela Flat Messenger Bag Fuoco

Prada

Nylon Vela Flat Messenger Bag Fuoco

Condition: Very Good

$270

PRADA Tela Tweed Saffiano Tote Bag InchiostroPRADA Tela Tweed Saffiano Tote Bag Inchiostro

Prada

Tela Tweed Saffiano Tote Bag Inchiostro

Condition: Very Good

$590

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