Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
793 items
    1. PRADA Scamosciato Suede Medium Aimee Shoulder Bag CacaoPRADA Scamosciato Suede Medium Aimee Shoulder Bag Cacao

      Prada Scamosciato Suede Medium Aimee Shoulder Bag Cacao

      Condition: Excellent

      $2,295

    2. PRADA Nylon Saffiano Medium Backpack DesertoPRADA Nylon Saffiano Medium Backpack Deserto

      Prada Nylon Saffiano Medium Backpack Deserto

      Condition: Excellent

      $1,150

    3. PRADA Saffiano Lux Mini Promenade Tote FuocoPRADA Saffiano Lux Mini Promenade Tote Fuoco

      Prada Saffiano Lux Mini Promenade Tote Fuoco

      Condition: Excellent

      $895

    4. PRADA Nylon Metal Triangle Logo Monolith Pouch BlackPRADA Nylon Metal Triangle Logo Monolith Pouch Black

      Prada Nylon Metal Triangle Logo Monolith Pouch Black

      Condition: Excellent

      $250

    5. PRADA Grace Lux Triangle Shoulder Bag WhitePRADA Grace Lux Triangle Shoulder Bag White

      Prada Grace Lux Triangle Shoulder Bag White

      Condition: Excellent

      $1,150

    6. PRADA Vitello Daino Shopping Satchel BlackPRADA Vitello Daino Shopping Satchel Black

      Prada Vitello Daino Shopping Satchel Black

      Condition: Excellent

      $1,095

    7. PRADA Tessuto Nylon Chain Shoulder Bag BlackPRADA Tessuto Nylon Chain Shoulder Bag Black

      Prada Tessuto Nylon Chain Shoulder Bag Black

      Condition: Shows Wear

      $550

    8. PRADA Saffiano Travel Medium Brique Crossbody Bag BluettePRADA Saffiano Travel Medium Brique Crossbody Bag Bluette

      Prada Saffiano Travel Medium Brique Crossbody Bag Bluette

      Condition: Shows Wear

      $1,495

    9. PRADA Saffiano Shopping Tote BlackPRADA Saffiano Shopping Tote Black

      Prada Saffiano Shopping Tote Black

      Condition: Shows Wear

      $725

    10. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,450

    11. PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

      Prada Saffiano Medium Galleria Double Zip Tote Black

      Condition: Excellent

      $1,150

    12. PRADA City Calfskin Perforated Triangle Tote BlackPRADA City Calfskin Perforated Triangle Tote Black

      Prada City Calfskin Perforated Triangle Tote Black

      Condition: Excellent

      $1,450

    13. PRADA Grace Lux Concept Tote BlackPRADA Grace Lux Concept Tote Black

      Prada Grace Lux Concept Tote Black

      Condition: Shows Wear

      $695

    14. PRADA Saffiano Lux Medium Promenade Tote EderaPRADA Saffiano Lux Medium Promenade Tote Edera

      Prada Saffiano Lux Medium Promenade Tote Edera

      Condition: Excellent

      $795

    15. PRADA Canapa Camouflage Tote  Pink BrownPRADA Canapa Camouflage Tote  Pink Brown

      Prada Canapa Camouflage Tote Pink Brown

      Condition: Shows Wear

      $550

    16. PRADA Nappa Gaufre Flap CipriaPRADA Nappa Gaufre Flap Cipria

      Prada Nappa Gaufre Flap Cipria

      Condition: Shows Wear

      $1,095

    17. PRADA Vitello Phenix Shoulder Bag CannellaPRADA Vitello Phenix Shoulder Bag Cannella

      Prada Vitello Phenix Shoulder Bag Cannella

      Condition: Shows Wear

      $1,095

    18. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Condition: Excellent

      $1,250

    19. PRADA Saffiano City Calfskin Medium Esplanade CammeoPRADA Saffiano City Calfskin Medium Esplanade Cammeo

      Prada Saffiano City Calfskin Medium Esplanade Cammeo

      Condition: Shows Wear

      $1,195

    20. PRADA Metallic Patent Triangle Crossbody Clutch PlatinoPRADA Metallic Patent Triangle Crossbody Clutch Platino

      Prada Metallic Patent Triangle Crossbody Clutch Platino

      Condition: Excellent

      $1,095

    21. PRADA Nylon New Vela Studded Backpack BlackPRADA Nylon New Vela Studded Backpack Black

      Prada Nylon New Vela Studded Backpack Black

      Condition: Excellent

      $1,075

    22. PRADA Nylon Tessuto Impuntu Quilted Shoulder Bag BlackPRADA Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Prada Nylon Tessuto Impuntu Quilted Shoulder Bag Black

      Condition: Excellent

      $1,250

    23. PRADA Saffiano Soft Tote CaramelPRADA Saffiano Soft Tote Caramel

      Prada Saffiano Soft Tote Caramel

      Condition: Shows Wear

      $1,150

    24. PRADA Re-Nylon Metal Logo Scrunchie BlackPRADA Re-Nylon Metal Logo Scrunchie Black

      Prada Re-Nylon Metal Logo Scrunchie Black

      Condition: Excellent

      $250

    25. PRADA Vitello Daino Soft Hobo Messenger Bag SabbiaPRADA Vitello Daino Soft Hobo Messenger Bag Sabbia

      Prada Vitello Daino Soft Hobo Messenger Bag Sabbia

      Condition: Excellent

      $2,195

    26. PRADA Saffiano City Calfskin Small Esplanade Tote BlackPRADA Saffiano City Calfskin Small Esplanade Tote Black

      Prada Saffiano City Calfskin Small Esplanade Tote Black

      Condition: Shows Wear

      $1,195

    27. PRADA Vitello Phenix Zippered Messenger Hobo CammeoPRADA Vitello Phenix Zippered Messenger Hobo Cammeo

      Prada Vitello Phenix Zippered Messenger Hobo Cammeo

      Condition: Excellent

      $1,895

    28. PRADA Saffiano Lux Medium Tote CammeoPRADA Saffiano Lux Medium Tote Cammeo

      Prada Saffiano Lux Medium Tote Cammeo

      Condition: Shows Wear

      $850

    29. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,150

    30. PRADA Vitello Phenix Crossbody Bag TalcoPRADA Vitello Phenix Crossbody Bag Talco

      Prada Vitello Phenix Crossbody Bag Talco

      Condition: Excellent

      $1,250

    31. PRADA City Calfskin Tambour Bucket Bag BlackPRADA City Calfskin Tambour Bucket Bag Black

      Prada City Calfskin Tambour Bucket Bag Black

      Condition: Excellent

      $1,350

    32. PRADA Spazzolato Round Coin Pouch Bag Charm BlackPRADA Spazzolato Round Coin Pouch Bag Charm Black

      Prada Spazzolato Round Coin Pouch Bag Charm Black

      Condition: Excellent

      $225

    33. PRADA Saffiano Lux Re-Edition 2005 Shoulder Bag BlackPRADA Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Prada Saffiano Lux Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $2,295

    34. PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

      Prada Acetate Symbole Sunglasses SPR 17W Black

      Condition: Excellent

      $350

    35. PRADA City Calf Flap Shoulder Bag WhitePRADA City Calf Flap Shoulder Bag White

      Prada City Calf Flap Shoulder Bag White

      Condition: Excellent

      $1,895

    36. PRADA Grace Lux Triangle Shoulder Bag SolePRADA Grace Lux Triangle Shoulder Bag Sole

      Prada Grace Lux Triangle Shoulder Bag Sole

      Condition: New

      $1,395

    37. PRADA Re-Nylon Triangle Womens Bucket Hat M MentaPRADA Re-Nylon Triangle Womens Bucket Hat M Menta

      Prada Re-Nylon Triangle Womens Bucket Hat M Menta

      Condition: Shows Wear

      $295

    38. PRADA Saffiano Cuir Large Double Bag Black FuocoPRADA Saffiano Cuir Large Double Bag Black Fuoco

      Prada Saffiano Cuir Large Double Bag Black Fuoco

      Condition: Shows Wear

      $1,610

    39. PRADA Saffiano Mini Galleria Double Zip Tote OrchideaPRADA Saffiano Mini Galleria Double Zip Tote Orchidea

      Prada Saffiano Mini Galleria Double Zip Tote Orchidea

      Condition: Excellent

      $1,095

    40. PRADA itello Daino Tote ArgillaPRADA itello Daino Tote Argilla

      Prada itello Daino Tote Argilla

      Condition: Shows Wear

      $650

    41. PRADA Saffiano Metal Oro Chain Wallet MarmoPRADA Saffiano Metal Oro Chain Wallet Marmo

      Prada Saffiano Metal Oro Chain Wallet Marmo

      Condition: Excellent

      $650

    42. PRADA Saffiano Small Galleria Double Zip Tote CobaltoPRADA Saffiano Small Galleria Double Zip Tote Cobalto

      Prada Saffiano Small Galleria Double Zip Tote Cobalto

      Condition: Shows Wear

      $950

    43. PRADA Saffiano Travel Medium Brique Crossbody Bag BlackPRADA Saffiano Travel Medium Brique Crossbody Bag Black

      Prada Saffiano Travel Medium Brique Crossbody Bag Black

      Condition: Excellent

      $2,095

    44. PRADA Acetate Symbole Sunglasses SPR 23Y BluePRADA Acetate Symbole Sunglasses SPR 23Y Blue

      Prada Acetate Symbole Sunglasses SPR 23Y Blue

      Condition: Excellent

      $295

    45. PRADA Jacquard Logo Tote Corda BruciatoPRADA Jacquard Logo Tote Corda Bruciato

      Prada Jacquard Logo Tote Corda Bruciato

      Condition: Shows Wear

      $525

    46. PRADA Acetate Cinema Sunglasses SPR 09Q MauvePRADA Acetate Cinema Sunglasses SPR 09Q Mauve

      Prada Acetate Cinema Sunglasses SPR 09Q Mauve

      Condition: Shows Wear

      $225

    47. PRADA Satin Crystal Mini Re-Edition 2000 Bag AlabastroPRADA Satin Crystal Mini Re-Edition 2000 Bag Alabastro

      Prada Satin Crystal Mini Re-Edition 2000 Bag Alabastro

      Condition: Shows Wear

      $1,595

    48. PRADA Saffiano Lux Large Galleria Double Zip Tote BlackPRADA Saffiano Lux Large Galleria Double Zip Tote Black

      Prada Saffiano Lux Large Galleria Double Zip Tote Black

      Condition: Shows Wear

      $1,695

    49. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,425

    50. PRADA Tessuto Nylon Montagna Belt Bag BluePRADA Tessuto Nylon Montagna Belt Bag Blue

      Prada Tessuto Nylon Montagna Belt Bag Blue

      Condition: Excellent

      $750

    51. PRADA Metal Sunglasses SPR56Z GoldPRADA Metal Sunglasses SPR56Z Gold

      Prada Metal Sunglasses SPR56Z Gold

      Condition: Shows Wear

      $350

    52. PRADA Vitello Daino Soft Medium Dynamique Tote BlackPRADA Vitello Daino Soft Medium Dynamique Tote Black

      Prada Vitello Daino Soft Medium Dynamique Tote Black

      Condition: Shows Wear

      $1,550

    53. PRADA Patent America's Cup Patchwork Sneakers 36 BlackPRADA Patent America's Cup Patchwork Sneakers 36 Black

      Prada Patent America's Cup Patchwork Sneakers 36 Black

      Condition: Shows Wear

      $550

    54. PRADA Acetate Sunglasses SPR 25Z TransparentPRADA Acetate Sunglasses SPR 25Z Transparent

      Prada Acetate Sunglasses SPR 25Z Transparent

      Condition: Excellent

      $250

    55. PRADA Saffiano Shine Monochrome Card Holder BlackPRADA Saffiano Shine Monochrome Card Holder Black

      Prada Saffiano Shine Monochrome Card Holder Black

      Condition: Excellent

      $350

    56. PRADA Soft Calfskin Arque Shoulder Bag BlackPRADA Soft Calfskin Arque Shoulder Bag Black

      Prada Soft Calfskin Arque Shoulder Bag Black

      Condition: Excellent

      $2,295

    57. PRADA Metal Sunglasses SPR 60F GreyPRADA Metal Sunglasses SPR 60F Grey

      Prada Metal Sunglasses SPR 60F Grey

      Condition: Shows Wear

      $195

    58. PRADA Saffiano Metal Oro Chain Wallet BleuettePRADA Saffiano Metal Oro Chain Wallet Bleuette

      Prada Saffiano Metal Oro Chain Wallet Bleuette

      Condition: Shows Wear

      $475

    59. PRADA Vitello Move Metal Oro Chain Wallet BlackPRADA Vitello Move Metal Oro Chain Wallet Black

      Prada Vitello Move Metal Oro Chain Wallet Black

      Condition: Excellent

      $795

    60. PRADA Tessuto Nylon Sport Mini Shoulder Bag BlackPRADA Tessuto Nylon Sport Mini Shoulder Bag Black

      Prada Tessuto Nylon Sport Mini Shoulder Bag Black

      Condition: Shows Wear

      $550

    61. PRADA Saffiano Lux Parabole Tote TurchesePRADA Saffiano Lux Parabole Tote Turchese

      Prada Saffiano Lux Parabole Tote Turchese

      Condition: Excellent

      $750

    62. PRADA City Calf Flap Shoulder Bag CognacPRADA City Calf Flap Shoulder Bag Cognac

      Prada City Calf Flap Shoulder Bag Cognac

      Condition: Excellent

      $1,150

    63. PRADA Linen Vitello Large Logo Tote NaturalPRADA Linen Vitello Large Logo Tote Natural

      Prada Linen Vitello Large Logo Tote Natural

      Condition: Excellent

      $1,995

    64. PRADA Terry Cloth Tote Bag White BlackPRADA Terry Cloth Tote Bag White Black

      Prada Terry Cloth Tote Bag White Black

      Condition: New

      $1,095

    65. PRADA Saffiano Clutch Pouch GreyPRADA Saffiano Clutch Pouch Grey

      Prada Saffiano Clutch Pouch Grey

      Condition: Shows Wear

      $295

    66. PRADA Tessuto Nylon Calfskin Chain Tote BlackPRADA Tessuto Nylon Calfskin Chain Tote Black

      Prada Tessuto Nylon Calfskin Chain Tote Black

      Condition: Shows Wear

      $695

    67. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Excellent

      $1,550

    68. PRADA Saffiano Metal Zip Around Keychain BlackPRADA Saffiano Metal Zip Around Keychain Black

      Prada Saffiano Metal Zip Around Keychain Black

      Condition: Excellent

      $395

    69. PRADA Acetate Square Sunglasses SPR 16Y Havana BeigePRADA Acetate Square Sunglasses SPR 16Y Havana Beige

      Prada Acetate Square Sunglasses SPR 16Y Havana Beige

      Condition: Excellent

      $275

    70. PRADA Acetate Symbole Sunglasses SPR 13Z BlackPRADA Acetate Symbole Sunglasses SPR 13Z Black

      Prada Acetate Symbole Sunglasses SPR 13Z Black

      Condition: Shows Wear

      $325

    71. PRADA Vitello Lace Up Boots 35.5 CognacPRADA Vitello Lace Up Boots 35.5 Cognac

      Prada Vitello Lace Up Boots 35.5 Cognac

      Condition: Excellent

      $895

    72. PRADA Saffiano Lux Mini Promenade Tote FuxiaPRADA Saffiano Lux Mini Promenade Tote Fuxia

      Prada Saffiano Lux Mini Promenade Tote Fuxia

      Condition: Excellent

      $950

    73. PRADA Tessuto Nylon Vela Small Backpack BlackPRADA Tessuto Nylon Vela Small Backpack Black

      Prada Tessuto Nylon Vela Small Backpack Black

      Condition: Shows Wear

      $850

    74. PRADA Calfskin Buckle Bag With Jeweled Belt BlackPRADA Calfskin Buckle Bag With Jeweled Belt Black

      Prada Calfskin Buckle Bag With Jeweled Belt Black

      Condition: Excellent

      $3,795

    75. PRADA Tessuto Nylon Chain Shoulder Bag BlackPRADA Tessuto Nylon Chain Shoulder Bag Black

      Prada Tessuto Nylon Chain Shoulder Bag Black

      Condition: Shows Wear

      $550

    76. PRADA Tessuto Nylon Mini Pouch BlackPRADA Tessuto Nylon Mini Pouch Black

      Prada Tessuto Nylon Mini Pouch Black

      Condition: Excellent

      $395

    77. PRADA Soft Calfskin Large Aimée Shoulder Bag CaramelPRADA Soft Calfskin Large Aimée Shoulder Bag Caramel

      Prada Soft Calfskin Large Aimée Shoulder Bag Caramel

      Condition: Excellent

      $2,650

    78. PRADA Wicker Canvas Large Tote Naturale BlackPRADA Wicker Canvas Large Tote Naturale Black

      Prada Wicker Canvas Large Tote Naturale Black

      Condition: Shows Wear

      $1,450

    79. PRADA Re-Nylon Womens Baseball Cap M BlackPRADA Re-Nylon Womens Baseball Cap M Black

      Prada Re-Nylon Womens Baseball Cap M Black

      Condition: Excellent

      $550

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