Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
726 items
    1. PRADA X ADIDAS Re-Nylon Bucket Hat BlackPRADA X ADIDAS Re-Nylon Bucket Hat Black

      Prada X ADIDAS Re-Nylon Bucket Hat Black

      Condition: Excellent

      $425

    2. PRADA Spazzolato Round Coin Pouch Bag Charm BlackPRADA Spazzolato Round Coin Pouch Bag Charm Black

      Prada Spazzolato Round Coin Pouch Bag Charm Black

      Condition: Excellent

      $225

    3. PRADA Cat Eye Sunglasses SPR 64U GoldPRADA Cat Eye Sunglasses SPR 64U Gold

      Prada Cat Eye Sunglasses SPR 64U Gold

      Condition: Excellent

      $250

    4. PRADA Vitello Daino Tote BlackPRADA Vitello Daino Tote Black

      Prada Vitello Daino Tote Black

      Condition: Shows Wear

      $695

    5. PRADA Tessuto Nylon Vela Small Backpack BlackPRADA Tessuto Nylon Vela Small Backpack Black

      Prada Tessuto Nylon Vela Small Backpack Black

      Condition: Worn

      $695

    6. PRADA Vitello Move Triangle Logo Miniborse CipriaPRADA Vitello Move Triangle Logo Miniborse Cipria

      Prada Vitello Move Triangle Logo Miniborse Cipria

      Condition: Excellent

      $825

    7. PRADA Saffiano Fiocco Bow Flap Wallet FuocoPRADA Saffiano Fiocco Bow Flap Wallet Fuoco

      Prada Saffiano Fiocco Bow Flap Wallet Fuoco

      Condition: Shows Wear

      $450

    8. PRADA Vitello Phenix Camera Bag BlackPRADA Vitello Phenix Camera Bag Black

      Prada Vitello Phenix Camera Bag Black

      Condition: Excellent

      $1,195

    9. PRADA Re-Nylon Demi-lune Shoulder Bag Ivy GreenPRADA Re-Nylon Demi-lune Shoulder Bag Ivy Green

      Prada Re-Nylon Demi-lune Shoulder Bag Ivy Green

      Condition: Excellent

      $1,895

    10. PRADA Re-Nylon Saffiano Belt Bag BlackPRADA Re-Nylon Saffiano Belt Bag Black

      Prada Re-Nylon Saffiano Belt Bag Black

      Condition: Excellent

      $1,125

    11. PRADA Saffiano Metal Zip Around Key Holder CelestePRADA Saffiano Metal Zip Around Key Holder Celeste

      Prada Saffiano Metal Zip Around Key Holder Celeste

      Condition: Shows Wear

      $250

    12. PRADA Saffiano Travel Small Brique Crossbody Bag BlackPRADA Saffiano Travel Small Brique Crossbody Bag Black

      Prada Saffiano Travel Small Brique Crossbody Bag Black

      Condition: Excellent

      $1,795

    13. PRADA Acetate Symbole Sunglasses SPR 19Z BlackPRADA Acetate Symbole Sunglasses SPR 19Z Black

      Prada Acetate Symbole Sunglasses SPR 19Z Black

      Condition: Excellent

      $295

    14. PRADA Saffiano Metal Oro Chain Wallet PeoniaPRADA Saffiano Metal Oro Chain Wallet Peonia

      Prada Saffiano Metal Oro Chain Wallet Peonia

      Condition: Shows Wear

      $525

    15. PRADA Soft Calfskin Medium Aimee Shoulder Bag BlackPRADA Soft Calfskin Medium Aimee Shoulder Bag Black

      Prada Soft Calfskin Medium Aimee Shoulder Bag Black

      Condition: Excellent

      $2,795

    16. PRADA Vitello Daino Shopping Tote ArgillaPRADA Vitello Daino Shopping Tote Argilla

      Prada Vitello Daino Shopping Tote Argilla

      Condition: Shows Wear

      $895

    17. PRADA Acetate Sunglasses SPR 24Y BlackPRADA Acetate Sunglasses SPR 24Y Black

      Prada Acetate Sunglasses SPR 24Y Black

      Condition: Excellent

      $295

    18. PRADA Saffiano Metal Compact Wallet BlackPRADA Saffiano Metal Compact Wallet Black

      Prada Saffiano Metal Compact Wallet Black

      Condition: Shows Wear

      $325

    19. PRADA Saffiano Lux Embleme Flap Shoulder Bag WhitePRADA Saffiano Lux Embleme Flap Shoulder Bag White

      Prada Saffiano Lux Embleme Flap Shoulder Bag White

      Condition: Excellent

      $2,195

    20. PRADA Velvet Impuntu Cahier Bag BlackPRADA Velvet Impuntu Cahier Bag Black

      Prada Velvet Impuntu Cahier Bag Black

      Condition: Shows Wear

      $1,195

    21. PRADA Saffiano Cuir Mini Double Bag AlabastroPRADA Saffiano Cuir Mini Double Bag Alabastro

      Prada Saffiano Cuir Mini Double Bag Alabastro

      Condition: Excellent

      $2,250

    22. PRADA Saffiano Triangle Bi-Fold Compact Wallet BlackPRADA Saffiano Triangle Bi-Fold Compact Wallet Black

      Prada Saffiano Triangle Bi-Fold Compact Wallet Black

      Condition: Excellent

      $375

    23. PRADA Satin Crystal Re-Edition 2005 Shoulder Bag AnanasPRADA Satin Crystal Re-Edition 2005 Shoulder Bag Ananas

      Prada Satin Crystal Re-Edition 2005 Shoulder Bag Ananas

      Condition: Excellent

      $1,695

    24. PRADA Wicker Mini Panier Bag NaturalPRADA Wicker Mini Panier Bag Natural

      Prada Wicker Mini Panier Bag Natural

      Condition: Excellent

      $2,295

    25. PRADA Acetate Symbole Sunglasses SPR 17K WhitePRADA Acetate Symbole Sunglasses SPR 17K White

      Prada Acetate Symbole Sunglasses SPR 17K White

      Condition: Shows Wear

      $195

    26. PRADA Nylon Vela Small Backpack Fumo BlackPRADA Nylon Vela Small Backpack Fumo Black

      Prada Nylon Vela Small Backpack Fumo Black

      Condition: Worn

      $450

    27. PRADA Scamosciato Suede Medium Aimee Shoulder Bag CacaoPRADA Scamosciato Suede Medium Aimee Shoulder Bag Cacao

      Prada Scamosciato Suede Medium Aimee Shoulder Bag Cacao

      Condition: Excellent

      $2,295

    28. PRADA Saffiano Mini Triangle Crossbody Pouch BlackPRADA Saffiano Mini Triangle Crossbody Pouch Black

      Prada Saffiano Mini Triangle Crossbody Pouch Black

      Condition: Excellent

      $995

    29. PRADA Re-Nylon Saffiano Demi-lune Shoulder Bag BlackPRADA Re-Nylon Saffiano Demi-lune Shoulder Bag Black

      Prada Re-Nylon Saffiano Demi-lune Shoulder Bag Black

      Condition: Excellent

      $1,550

    30. PRADA Saffiano Envelope Crossbody Wallet BlackPRADA Saffiano Envelope Crossbody Wallet Black

      Prada Saffiano Envelope Crossbody Wallet Black

      Condition: Shows Wear

      $750

    31. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $1,050

    32. PRADA Soft Calfskin Darling Shoulder Bag ArgillaPRADA Soft Calfskin Darling Shoulder Bag Argilla

      Prada Soft Calfskin Darling Shoulder Bag Argilla

      Condition: Excellent

      $2,750

    33. PRADA Linen Blend Vitello Logo Tote NaturalPRADA Linen Blend Vitello Logo Tote Natural

      Prada Linen Blend Vitello Logo Tote Natural

      Condition: Excellent

      $1,995

    34. PRADA Velvet Cahier Belt Bag BlackPRADA Velvet Cahier Belt Bag Black

      Prada Velvet Cahier Belt Bag Black

      Condition: Shows Wear

      $550

    35. PRADA Nappa Quilted Medium Dynamique Tote BlackPRADA Nappa Quilted Medium Dynamique Tote Black

      Prada Nappa Quilted Medium Dynamique Tote Black

      Condition: Excellent

      $2,550

    36. PRADA Nappa Soft Padded Re-Edition 2002 Moon Bag BlackPRADA Nappa Soft Padded Re-Edition 2002 Moon Bag Black

      Prada Nappa Soft Padded Re-Edition 2002 Moon Bag Black

      Condition: Excellent

      $1,950

    37. PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

      Prada Nylon Re-Edition 2005 Shoulder Bag Black

      Condition: Shows Wear

      $1,095

    38. PRADA Vitello Daino Soft Flap Crossbody BlackPRADA Vitello Daino Soft Flap Crossbody Black

      Prada Vitello Daino Soft Flap Crossbody Black

      Condition: Shows Wear

      $1,595

    39. PRADA Nappa Antique Multi-Pocket Shoulder Bag AlabastroPRADA Nappa Antique Multi-Pocket Shoulder Bag Alabastro

      Prada Nappa Antique Multi-Pocket Shoulder Bag Alabastro

      Condition: Excellent

      $1,095

    40. PRADA Cervo Lux Side Zipper Tote BlackPRADA Cervo Lux Side Zipper Tote Black

      Prada Cervo Lux Side Zipper Tote Black

      Condition: Shows Wear

      $650

    41. PRADA Saffiano Flap Shoulder Bag TalcoPRADA Saffiano Flap Shoulder Bag Talco

      Prada Saffiano Flap Shoulder Bag Talco

      Condition: Excellent

      $1,595

    42. PRADA Soft Calfskin Tote Ebano BlackPRADA Soft Calfskin Tote Ebano Black

      Prada Soft Calfskin Tote Ebano Black

      Condition: Shows Wear

      $850

    43. PRADA Vitello Daino Shopping Tote NoisettePRADA Vitello Daino Shopping Tote Noisette

      Prada Vitello Daino Shopping Tote Noisette

      Condition: Shows Wear

      $695

    44. PRADA Vitello Phenix Camera Bag CammeoPRADA Vitello Phenix Camera Bag Cammeo

      Prada Vitello Phenix Camera Bag Cammeo

      Condition: Shows Wear

      $1,225

    45. PRADA Tessuto Nylon Stitched Shoulder Bag BlackPRADA Tessuto Nylon Stitched Shoulder Bag Black

      Prada Tessuto Nylon Stitched Shoulder Bag Black

      Condition: Excellent

      $1,195

    46. PRADA Yarn Raffia Effect Crochet Large Logo Tote BlackPRADA Yarn Raffia Effect Crochet Large Logo Tote Black

      Prada Yarn Raffia Effect Crochet Large Logo Tote Black

      Condition: Excellent

      $1,795

    47. PRADA Tessuto Nylon Vela Cosmetic Pouch BlackPRADA Tessuto Nylon Vela Cosmetic Pouch Black

      Prada Tessuto Nylon Vela Cosmetic Pouch Black

      Condition: Shows Wear

      $295

    48. PRADA Saffiano Medium Galleria Double Zip Tote FuocoPRADA Saffiano Medium Galleria Double Zip Tote Fuoco

      Prada Saffiano Medium Galleria Double Zip Tote Fuoco

      Condition: Shows Wear

      $1,150

    49. PRADA Nylon New Vela Studded BlackPRADA Nylon New Vela Studded Black

      Prada Nylon New Vela Studded Black

      Condition: Shows Wear

      $650

    50. PRADA Acetate Baroque Sunglasses SPR 27O BlackPRADA Acetate Baroque Sunglasses SPR 27O Black

      Prada Acetate Baroque Sunglasses SPR 27O Black

      Condition: Shows Wear

      $295

    51. PRADA Saffiano Large Galleria Double Zip Tote CipriaPRADA Saffiano Large Galleria Double Zip Tote Cipria

      Prada Saffiano Large Galleria Double Zip Tote Cipria

      Condition: Shows Wear

      $1,095

    52. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag MentaPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Menta

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Menta

      Condition: Shows Wear

      $750

    53. PRADA Terry Cloth Tote Bag White BlackPRADA Terry Cloth Tote Bag White Black

      Prada Terry Cloth Tote Bag White Black

      Condition: Excellent

      $1,095

    54. PRADA Spazzolato Cleo Shoulder Bag BlackPRADA Spazzolato Cleo Shoulder Bag Black

      Prada Spazzolato Cleo Shoulder Bag Black

      Condition: Excellent

      $2,095

    55. PRADA Acetate Symbole Sunglasses SPR 13Z BlackPRADA Acetate Symbole Sunglasses SPR 13Z Black

      Prada Acetate Symbole Sunglasses SPR 13Z Black

      Condition: Excellent

      $350

    56. PRADA Acetate Sunglasses SPR 14W Black WhitePRADA Acetate Sunglasses SPR 14W Black White

      Prada Acetate Sunglasses SPR 14W Black White

      Condition: Shows Wear

      $375

    57. PRADA Shiny Nappa Medium Shoulder Bag MoroPRADA Shiny Nappa Medium Shoulder Bag Moro

      Prada Shiny Nappa Medium Shoulder Bag Moro

      Condition: Excellent

      $2,495

    58. PRADA Nappa Soft Padded Re-Edition 2002 Moon Bag CedroPRADA Nappa Soft Padded Re-Edition 2002 Moon Bag Cedro

      Prada Nappa Soft Padded Re-Edition 2002 Moon Bag Cedro

      Condition: Excellent

      $1,195

    59. PRADA Saffiano Cuir Small Double Bag Cammeo BlackPRADA Saffiano Cuir Small Double Bag Cammeo Black

      Prada Saffiano Cuir Small Double Bag Cammeo Black

      Condition: Shows Wear

      $1,595

    60. PRADA Denim Crystal Studded Small Canapa Tote BlackPRADA Denim Crystal Studded Small Canapa Tote Black

      Prada Denim Crystal Studded Small Canapa Tote Black

      Condition: Excellent

      $895

    61. PRADA Vernice Metal Stud Sandals 36 PlatinoPRADA Vernice Metal Stud Sandals 36 Platino

      Prada Vernice Metal Stud Sandals 36 Platino

      Condition: Shows Wear

      $425

    62. PRADA Vitello Daino Large Buckle Bag With Belt BlackPRADA Vitello Daino Large Buckle Bag With Belt Black

      Prada Vitello Daino Large Buckle Bag With Belt Black

      Condition: Excellent

      $3,195

    63. PRADA Saffiano City Calfskin Light Frame Bag WhitePRADA Saffiano City Calfskin Light Frame Bag White

      Prada Saffiano City Calfskin Light Frame Bag White

      Condition: Shows Wear

      $895

    64. PRADA Nylon Vela Messenger BlackPRADA Nylon Vela Messenger Black

      Prada Nylon Vela Messenger Black

      Condition: Shows Wear

      $625

    65. PRADA Tessuto Nylon Saffiano Briefcase BlackPRADA Tessuto Nylon Saffiano Briefcase Black

      Prada Tessuto Nylon Saffiano Briefcase Black

      Condition: Shows Wear

      $725

    66. PRADA Saffiano Metal Tab Wallet BlackPRADA Saffiano Metal Tab Wallet Black

      Prada Saffiano Metal Tab Wallet Black

      Condition: Shows Wear

      $425

    67. PRADA Tessuto Nylon Shoulder Bag BlackPRADA Tessuto Nylon Shoulder Bag Black

      Prada Tessuto Nylon Shoulder Bag Black

      Condition: Shows Wear

      $550

    68. PRADA Denim Canapa Logo Tote AvioPRADA Denim Canapa Logo Tote Avio

      Prada Denim Canapa Logo Tote Avio

      Condition: Worn

      $350

    69. PRADA Montone Shearling Chain Bag Begonia CammelloPRADA Montone Shearling Chain Bag Begonia Cammello

      Prada Montone Shearling Chain Bag Begonia Cammello

      Condition: Shows Wear

      $450

    70. PRADA Tessuto Nylon Mini Re-Edition 2000 Bag LinoPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Lino

      Prada Tessuto Nylon Mini Re-Edition 2000 Bag Lino

      Condition: Excellent

      $795

    71. PRADA Grace Lux Triangle Shoulder Bag BlackPRADA Grace Lux Triangle Shoulder Bag Black

      Prada Grace Lux Triangle Shoulder Bag Black

      Condition: Excellent

      $1,595

    72. PRADA Saffiano Flap Shoulder Bag BluettePRADA Saffiano Flap Shoulder Bag Bluette

      Prada Saffiano Flap Shoulder Bag Bluette

      Condition: Shows Wear

      $1,250

    73. PRADA Vitello Lux Studded Pointed Toe Pumps 39 BlackPRADA Vitello Lux Studded Pointed Toe Pumps 39 Black

      Prada Vitello Lux Studded Pointed Toe Pumps 39 Black

      Condition: Excellent

      $395

    74. PRADA Vitello Daino Belt Bag BlackPRADA Vitello Daino Belt Bag Black

      Prada Vitello Daino Belt Bag Black

      Condition: Excellent

      $1,250

    Sell Now