Prada

In 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter. Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after. In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog & de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.
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PRADA Paglia Cinghiale Frame Bag Naturale CuoioPRADA Paglia Cinghiale Frame Bag Naturale Cuoio

Prada

Paglia Cinghiale Frame Bag Naturale Cuoio

Condition: Very Good

$415

PRADA Cervo Deerskin Satchel BlackPRADA Cervo Deerskin Satchel Black

Prada

Cervo Deerskin Satchel Black

Condition: Very Good

$1,250

PRADA Spazzolato Cleo Flap Shoulder Bag BlackPRADA Spazzolato Cleo Flap Shoulder Bag Black

Prada

Spazzolato Cleo Flap Shoulder Bag Black

Condition: Excellent

$2,550

PRADA Padded Nappa Re-Edition 2002 Moon Bag BlackPRADA Padded Nappa Re-Edition 2002 Moon Bag Black

Prada

Padded Nappa Re-Edition 2002 Moon Bag Black

Condition: Excellent

$2,490

PRADA Jacquard Large Symbole Tote Black CordaPRADA Jacquard Large Symbole Tote Black Corda

Prada

Jacquard Large Symbole Tote Black Corda

Condition: Excellent

$2,700

PRADA Re-Nylon Duet Drawstring Shoulder Bag BlackPRADA Re-Nylon Duet Drawstring Shoulder Bag Black

Prada

Re-Nylon Duet Drawstring Shoulder Bag Black

Condition: Excellent

$1,555

PRADA Soft Calfskin Medium Symbole Tote BlackPRADA Soft Calfskin Medium Symbole Tote Black

Prada

Soft Calfskin Medium Symbole Tote Black

Condition: Excellent

$3,010

PRADA Nylon Vela Flat Messenger Bag BlackPRADA Nylon Vela Flat Messenger Bag Black

Prada

Nylon Vela Flat Messenger Bag Black

Condition: Very Good

$515

PRADA Nylon Flat Messenger Bag BlackPRADA Nylon Flat Messenger Bag Black

Prada

Nylon Flat Messenger Bag Black

Condition: Very Good

$515

PRADA Raffia Slide Sandals 37 NaturalePRADA Raffia Slide Sandals 37 Naturale

Prada

Raffia Slide Sandals 37 Naturale

Condition: Excellent

$480

PRADA Acetate Sunglasses SPR 22V WhitePRADA Acetate Sunglasses SPR 22V White

Prada

Acetate Sunglasses SPR 22V White

Condition: Excellent

$205

PRADA Saffiano Tessuto Nylon Tote BlackPRADA Saffiano Tessuto Nylon Tote Black

Prada

Saffiano Tessuto Nylon Tote Black

Condition: Very Good

$560

PRADA Saffiano Cuir Small Double Bag Cammeo BlackPRADA Saffiano Cuir Small Double Bag Cammeo Black

Prada

Saffiano Cuir Small Double Bag Cammeo Black

Condition: Excellent

$1,820

PRADA Saffiano Cuir Medium Double Bag Talco LaccaPRADA Saffiano Cuir Medium Double Bag Talco Lacca

Prada

Saffiano Cuir Medium Double Bag Talco Lacca

Condition: Very Good

$1,275

PRADA Tessuto Nylon Mini Re-Edition 2000 Bag RosaPRADA Tessuto Nylon Mini Re-Edition 2000 Bag Rosa

Prada

Tessuto Nylon Mini Re-Edition 2000 Bag Rosa

Condition: Excellent

$825

PRADA Acetate Cat Eye Sunglasses SPR 02V BlackPRADA Acetate Cat Eye Sunglasses SPR 02V Black

Prada

Acetate Cat Eye Sunglasses SPR 02V Black

Condition: Excellent

$235

PRADA Saffiano Metal Flap Wallet BlackPRADA Saffiano Metal Flap Wallet Black

Prada

Saffiano Metal Flap Wallet Black

Condition: Excellent

$420

PRADA Vitello Daino Camera Crossbody BlackPRADA Vitello Daino Camera Crossbody Black

Prada

Vitello Daino Camera Crossbody Black

Condition: Very Good

$1,245

PRADA Saffiano Soft Calfskin Tote BlackPRADA Saffiano Soft Calfskin Tote Black

Prada

Saffiano Soft Calfskin Tote Black

Condition: Excellent

$1,865

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$675

PRADA Vitello Phenix Camera Bag PeoniaPRADA Vitello Phenix Camera Bag Peonia

Prada

Vitello Phenix Camera Bag Peonia

Condition: Very Good

$910

PRADA Vitello Phenix Messenger Bag BlackPRADA Vitello Phenix Messenger Bag Black

Prada

Vitello Phenix Messenger Bag Black

Condition: Excellent

$1,865

PRADA Raffia Triangle Shoulder Bag WhitePRADA Raffia Triangle Shoulder Bag White

Prada

Raffia Triangle Shoulder Bag White

Condition: Excellent

$2,340

PRADA Nylon Vela Flat Messenger Bag BlackPRADA Nylon Vela Flat Messenger Bag Black

Prada

Nylon Vela Flat Messenger Bag Black

Condition: Excellent

$780

PRADA Nylon Tessuto Impuntu Quilted Tote BlackPRADA Nylon Tessuto Impuntu Quilted Tote Black

Prada

Nylon Tessuto Impuntu Quilted Tote Black

Condition: Excellent

$1,300

PRADA Saffiano Wallet on Chain FuocoPRADA Saffiano Wallet on Chain Fuoco

Prada

Saffiano Wallet on Chain Fuoco

Condition: Very Good

$605

PRADA Raffia Embroidered Small Logo Tote Bag BlackPRADA Raffia Embroidered Small Logo Tote Bag Black

Prada

Raffia Embroidered Small Logo Tote Bag Black

Condition: Excellent

$1,245

PRADA Tessuto Nylon Wrist Pouch BlackPRADA Tessuto Nylon Wrist Pouch Black

Prada

Tessuto Nylon Wrist Pouch Black

Condition: Excellent

$410

PRADA Baroque Sunglasses SPR 27N BlackPRADA Baroque Sunglasses SPR 27N Black

Prada

Baroque Sunglasses SPR 27N Black

Condition: Very Good

$295

PRADA Soft Nappa Medium Padded Shoulder Bag DesertoPRADA Soft Nappa Medium Padded Shoulder Bag Deserto

Prada

Soft Nappa Medium Padded Shoulder Bag Deserto

Condition: Excellent

$2,075

PRADA Vitello Move Zip Around Wallet AstralePRADA Vitello Move Zip Around Wallet Astrale

Prada

Vitello Move Zip Around Wallet Astrale

Condition: Excellent

$365

PRADA Glace Calf Etiquette Flap Black AstralePRADA Glace Calf Etiquette Flap Black Astrale

Prada

Glace Calf Etiquette Flap Black Astrale

Condition: Very Good

$570

PRADA Logo Sunglasses SPR 04L BlackPRADA Logo Sunglasses SPR 04L Black

Prada

Logo Sunglasses SPR 04L Black

Condition: Very Good

$205

PRADA Vitello Daino Soft Large Dynamique Tote BlackPRADA Vitello Daino Soft Large Dynamique Tote Black

Prada

Vitello Daino Soft Large Dynamique Tote Black

Condition: Very Good

$2,135

PRADA Saffiano Cuir Small Double Bag PomicePRADA Saffiano Cuir Small Double Bag Pomice

Prada

Saffiano Cuir Small Double Bag Pomice

Condition: Very Good

$1,690

PRADA Re-Nylon Bucket Hat M BlackPRADA Re-Nylon Bucket Hat M Black

Prada

Re-Nylon Bucket Hat M Black

Condition: Excellent

$545

PRADA Brushed Calfskin Cleo Shoulder Bag BlackPRADA Brushed Calfskin Cleo Shoulder Bag Black

Prada

Brushed Calfskin Cleo Shoulder Bag Black

Condition: Excellent

$2,200

PRADA Vitello Daino Tote BlackPRADA Vitello Daino Tote Black

Prada

Vitello Daino Tote Black

Condition: Very Good

$850

PRADA Saffiano Robot Keychain Bluette FuocoPRADA Saffiano Robot Keychain Bluette Fuoco

Prada

Saffiano Robot Keychain Bluette Fuoco

Condition: Excellent

$210

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Very Good

$1,385

PRADA Vitello Daino Soft Shoulder Bag CaramelPRADA Vitello Daino Soft Shoulder Bag Caramel

Prada

Vitello Daino Soft Shoulder Bag Caramel

Condition: Excellent

$2,285

PRADA Nylon Vela Saffiano Backpack MimeticoPRADA Nylon Vela Saffiano Backpack Mimetico

Prada

Nylon Vela Saffiano Backpack Mimetico

Condition: Excellent

$1,035

PRADA Tessuto Nylon Messenger Bag BlackPRADA Tessuto Nylon Messenger Bag Black

Prada

Tessuto Nylon Messenger Bag Black

Condition: Very Good

$650

PRADA Vitello Daino Shopping Tote CobaltoPRADA Vitello Daino Shopping Tote Cobalto

Prada

Vitello Daino Shopping Tote Cobalto

Condition: Very Good

$410

PRADA Nylon Re-Edition 2005 Shoulder Bag BlackPRADA Nylon Re-Edition 2005 Shoulder Bag Black

Prada

Nylon Re-Edition 2005 Shoulder Bag Black

Condition: Excellent

$1,610

PRADA Shearling Mini Re-Edition 2000 Bag PervincaPRADA Shearling Mini Re-Edition 2000 Bag Pervinca

Prada

Shearling Mini Re-Edition 2000 Bag Pervinca

Condition: Excellent

$1,830

PRADA Vitello Daino Buckle Shoulder Bag SabbiaPRADA Vitello Daino Buckle Shoulder Bag Sabbia

Prada

Vitello Daino Buckle Shoulder Bag Sabbia

Condition: Very Good

$415

PRADA Satin Crystal Mini Re-Edition 2000 Bag CelestePRADA Satin Crystal Mini Re-Edition 2000 Bag Celeste

Prada

Satin Crystal Mini Re-Edition 2000 Bag Celeste

Condition: Very Good

$2,235

PRADA Tessuto Nylon Drawstring Pouch YellowPRADA Tessuto Nylon Drawstring Pouch Yellow

Prada

Tessuto Nylon Drawstring Pouch Yellow

Condition: Very Good

$260

PRADA Nylon Vela Drawstring Pouch Bag BlackPRADA Nylon Vela Drawstring Pouch Bag Black

Prada

Nylon Vela Drawstring Pouch Bag Black

Condition: Excellent

$470

PRADA Nylon Re-Edition 2006 Shoulder Bag AstralePRADA Nylon Re-Edition 2006 Shoulder Bag Astrale

Prada

Nylon Re-Edition 2006 Shoulder Bag Astrale

Condition: Very Good

$1,300

PRADA Acetate Sunglasses SPR A08 TortoisePRADA Acetate Sunglasses SPR A08 Tortoise

Prada

Acetate Sunglasses SPR A08 Tortoise

Condition: Excellent

$350

PRADA Saffiano Metal Zip Around Wallet BlackPRADA Saffiano Metal Zip Around Wallet Black

Prada

Saffiano Metal Zip Around Wallet Black

Condition: Very Good

$285

PRADA Re-Nylon Small Padded Shoulder Bag BlackPRADA Re-Nylon Small Padded Shoulder Bag Black

Prada

Re-Nylon Small Padded Shoulder Bag Black

Condition: Excellent

$2,075

PRADA Vitello Daino Hobo BlackPRADA Vitello Daino Hobo Black

Prada

Vitello Daino Hobo Black

Condition: Very Good

$850

PRADA Nappa Bomber North South Tote BlackPRADA Nappa Bomber North South Tote Black

Prada

Nappa Bomber North South Tote Black

Condition: Excellent

$1,140

PRADA Tessuto Nylon Vela Backpack BlackPRADA Tessuto Nylon Vela Backpack Black

Prada

Tessuto Nylon Vela Backpack Black

Condition: Very Good

$635

PRADA Nylon Vela Medium Backpack BlackPRADA Nylon Vela Medium Backpack Black

Prada

Nylon Vela Medium Backpack Black

Condition: Very Good

$865

PRADA Nylon Vela Messenger BlackPRADA Nylon Vela Messenger Black

Prada

Nylon Vela Messenger Black

Condition: Very Good

$680

PRADA Acetate Symbole Sunglasses SPR 17W BlackPRADA Acetate Symbole Sunglasses SPR 17W Black

Prada

Acetate Symbole Sunglasses SPR 17W Black

Condition: Excellent

$390

PRADA New Calfskin Small Deux Shoulder Bag BlackPRADA New Calfskin Small Deux Shoulder Bag Black

Prada

New Calfskin Small Deux Shoulder Bag Black

Condition: Very Good

$1,390

PRADA Tessuto Nylon Saffiano Wristlet BlackPRADA Tessuto Nylon Saffiano Wristlet Black

Prada

Tessuto Nylon Saffiano Wristlet Black

Condition: Excellent

$650

PRADA Cinema Sunglasses SPR 53S BlackPRADA Cinema Sunglasses SPR 53S Black

Prada

Cinema Sunglasses SPR 53S Black

Condition: Excellent

$235

PRADA Saffiano Metal Zip Around Wallet BlackPRADA Saffiano Metal Zip Around Wallet Black

Prada

Saffiano Metal Zip Around Wallet Black

Condition: Very Good

$340

PRADA Saffiano Medium Galleria Double Zip Tote BlackPRADA Saffiano Medium Galleria Double Zip Tote Black

Prada

Saffiano Medium Galleria Double Zip Tote Black

Condition: Very Good

$1,510

PRADA Ricamo Jacquard Medium Tote Black TalcoPRADA Ricamo Jacquard Medium Tote Black Talco

Prada

Ricamo Jacquard Medium Tote Black Talco

Condition: Giftable

$2,075

PRADA Denim Logo Canapa Tote BleuPRADA Denim Logo Canapa Tote Bleu

Prada

Denim Logo Canapa Tote Bleu

Condition: Very Good

$620

PRADA Metal Sunglasses SPR 65V GoldPRADA Metal Sunglasses SPR 65V Gold

Prada

Metal Sunglasses SPR 65V Gold

Condition: Very Good

$185

PRADA Vitello Daino Hobo SugheroPRADA Vitello Daino Hobo Sughero

Prada

Vitello Daino Hobo Sughero

Condition: Very Good

$470

PRADA Vitello Daino Flou Dynamique Tote CoffeePRADA Vitello Daino Flou Dynamique Tote Coffee

Prada

Vitello Daino Flou Dynamique Tote Coffee

Condition: Very Good

$1,865

PRADA Saffiano Mini Galleria Double Zip Tote BlackPRADA Saffiano Mini Galleria Double Zip Tote Black

Prada

Saffiano Mini Galleria Double Zip Tote Black

Condition: Very Good

$1,555

PRADA Saffiano Chain Shoulder Bag BlackPRADA Saffiano Chain Shoulder Bag Black

Prada

Saffiano Chain Shoulder Bag Black

Condition: Excellent

$1,300

PRADA Re-Nylon Vela Pouch BlackPRADA Re-Nylon Vela Pouch Black

Prada

Re-Nylon Vela Pouch Black

Condition: Excellent

$725

PRADA Vitello Daino Tote AmarantoPRADA Vitello Daino Tote Amaranto

Prada

Vitello Daino Tote Amaranto

Condition: Very Good

$515

PRADA Glace Calfskin Large Soft Cahier Bag WhitePRADA Glace Calfskin Large Soft Cahier Bag White

Prada

Glace Calfskin Large Soft Cahier Bag White

Condition: Very Good

$1,345

PRADA Saffiano City Calf Light Frame Bag PinkPRADA Saffiano City Calf Light Frame Bag Pink

Prada

Saffiano City Calf Light Frame Bag Pink

Condition: Excellent

$930

PRADA Nylon Quilted 24H Satchel BlackPRADA Nylon Quilted 24H Satchel Black

Prada

Nylon Quilted 24H Satchel Black

Condition: Very Good

$495

PRADA Acetate Sunglasses SPR 14W Tortoise PinkPRADA Acetate Sunglasses SPR 14W Tortoise Pink

Prada

Acetate Sunglasses SPR 14W Tortoise Pink

Condition: Excellent

$365

PRADA Nylon Hobo BlackPRADA Nylon Hobo Black

Prada

Nylon Hobo Black

Condition: Good

$625

PRADA Vitello Daino Soft Shoulder Bag WhitePRADA Vitello Daino Soft Shoulder Bag White

Prada

Vitello Daino Soft Shoulder Bag White

Condition: Excellent

$1,610

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